SEO Training

"Friendly, informative tutor with a good flow of content. Top knowledge and very up to date with the latest industry news. I have left feeling more confident" - Sarah Healy - Upstream Connections

Get to the top of Google with our SEO training course in Brighton. We believe SEO is for everyone, from personal website owners to large businesses looking to grow their brand. Don't just learn what to do, learn why you should do it.

NEW COURSE! Keep up with the latest trends in search with our brand new Mobile SEO workshop - book together with this course for just £495 + vat - a great way to start your career in search!

As our trainers are industry experts, they make sure the course content is refreshed each time we run this workshop. You know that, by learning with us, you'll be covering the most recent developments in the SEO industry.

Find out more about the SEO course from our trainer Pat:

As well gaining an understanding of technical on-site SEO, you will also learn how search engines have evolved since the early days of the internet.

Google, Bing and other engines have always focused on the user. This is why so many websites get caught out trying to trick search engines. We follow the search engine approved approach by only teaching user-friendly SEO.

You will learn how SEO is now impacted heavily by social media and content, but we recommend booking our SEO course with social media & content marketing training to fully grasp the connection between the disciplines. Taking all three together will help you form an inbound marketing strategy that will boost your visibility in the search engines and increase your brand identity.

If our dates don't work for you or you can't make it to Brighton, we also provide private and in-company Search Engine Optimisation training. Call us on 01273 622272 for more information.

Book this course with Mobile SEO for the perfect starter SEO package - now just £495 + vat.

SEO Training Feedback

"I really did enjoy the SEO training. It was both informative and enjoyable and Pat was very easy to get on with. I hope to do a couple of other courses with you in the near future."
Charlie Boyes - Advanced Training Solutions

"One of the best courses I have been on in ages regarding practical use, pace and structure."
Harriet Bartley

"Lots of food for thought - I knew next to nothing when I came in and now I know a lot more. I feel I can go forward to improve the SEO of sites I work with. I enjoyed the practical use of tools to analyse and improve content."
Fred Pipes

SEO Course Objectives

After attending our 1-day SEO course, you will able to:

• Show an understanding of current SEO best practice
• Develop an SEO plan for your website
• Monitor your SEO progress and maintain your optimised website

SEO Training Prerequisites

This is a computer based course, so you should be a confident PC or Mac user, and have a general understanding of the web.

More SEO Training Feedback

"Gave many practical practical ways to improve SEO which can be implemented easily."
Iris Jackson - Lowe Marketing

"Good coverage over the basics to give a clear understanding without technical jargon. Very up to date on what's happening. The tutor was open, approachable and knowledgeable. The facility was comfortable and airy and the team was very welcoming."
Charlotte Stephenson - Rug Doctor

"I particularly liked the practical aspects and tips."
Lynsey Hamp

"The course was well structured and had good handout notes."
Anne-Liza Roux

"The trainer's knowledge was good and current, which isn't each in a constantly changing environment."
Alex Dawson

"Well structured and informative. Plenty to consider and look into further after today. I now feel that much more importance needs to be places on SEO during the planning of sites. A very decent grasp of content gained so further reading won't be confusing. Fun and engaging."
Jon Tivy-Jones - Money AM 

"Having completed the SEO course on Friday with Philipa I wanted to say what a great trainer she was. Even though we had quite a large group (11) she was able to give everyone enough time to answer specific questions on their sites. She made a subject I find tedious interesting and engaging. Many thanks."
Sarah Sasson - ATDI Ltd

"We were delighted with our day's training. Our trainer was captivating and engaging and explained the principles of SEO and how to capitalize our sites in an easy-to-understand way. We would thoroughly recommend her."
Harriet Shelley - Arun District Council

"Filled a gap in my knowledge and delivered what I expected."
Daniel Lee - First Central Insurance Management

"Very good overview and really useful tools to take away."
Paul Cooper - Americanino Ltd (Mr Memory)

Download the SEO Training Course Outline

SEO Course Content

The Big Picture

• What is SEO?
• What does a Search Engine Do?
• Responsibilities of an SEO professional
• What SEO was then and what SEO is now (Post “Panda”)

Technical Considerations

• HTML for Creating a Search Engine friendly site
• URL
• File Name
• Page Title
• Metadata
• Headings

• Design Considerations
• Modern and Up-To-Date
• Attractive
• User Friendly
• User Experience
• Regular Site Audit for Broken Links, etc.
• Sitemaps

Creating Compelling Content

• Keyword Research and Targeting
  
  
• Essential Guidelines for Content Creation
• Write for People
• Write Content they Want to Share
• Technical Accuracy (Spelling and Grammar count!)
• Chunked Down Text
  
  
• Keyword Usage in Content
• URL
• Page Name
• Headings
• Body Text
• Internal Linking
  
  
• Content Strategy
• Blog Posts
• Evergreen Content
• Take Advantage of QDF (Query Deserves Freshness)
  
  
• Compelling Page Titles
• Unique Content
• Useful is Not Enough!
• The WOW! Factor – How to Encourage Sharing
• Importance of Trustworthiness, Credibility and Quality

Other Forms of Content

• Video
• Infographics
• Slideshows

Link Building and Backlinks

• Quality not Quantity
  
  
• Diminishing Value of Low Quality Links
• Forums
• Link Directories
• Blog Comments
• Profile Links
  
  
• Finding High Quality Backlinks
• Page Authority
• Number of Links on Page
• Domain Age
• Relevancy
  
  
• Diversity of Anchor Text
  
  
• Diversity of Sites and Domains

Scaleable Link Building Tactics

• Social Accounts
• Guest Posting
• Content Syndication
• Badges and Embeddable Widgets

Utilising Social Media

• Google +1
• FB Likes
• Twitter Sharing
• Google Toolbar

Optimising for Local Search

• Geotagging
• Google Places
• Local Portals

Analytics and Monitoring Your Site

• Key User Metrics that Affect your Ranking
• Click Through Rate
• Time on Site
• Bounce Rate
• Diversity of Search and Direct Traffic

What to Avoid

• Link Velocity
• Comment Spamming
• Duplicate Content
• Broken Links
• Technical Accuracy of Content

How to Improve a Poor Ranking Site

• Analysing the Problems
• Technical Issues
• Content Issues
• Link Audit – Removing Bad Links and Backlinks from Poor Quality Sites
• Blocking or Taking Down Bad Pages

Where to Go From Here?

• Planning Your Individual SEO Strategy and Roadmap
• Key Resources for Keeping Current
• Future Proofing

Download the SEO Training Course Outline