SEO Training

This SEO training course in Brighton, Sussex, covers all aspects of search engine positioning and optimisation. It provides the basis for planning an online campaign that will have a dramatic effect on the visibility of a web site.

Social Media activity is impacting Search Engine Optimisation so booking this course with our Social Media training course (see deals at the bottom of the page) can help you make the most out of your business's web presence.

The Google Panda update in 2011 has radically shaken up the world of SEO. Our SEO training course is constantly updated to give you the best advice for optimising your site based on current practices.

Not so long ago SEO’s could improve ranking simply by pointing a large number of links at it, the more links the higher the site rose in the search engines.

The problem facing search engines like Google was that made it very easy to manipulate the natural ranking of relevant content. Link building activities were based on forum commenting, including profiles, signatures and posts, article writing became quickly exploited and business directories started springing up by their thousands.

Whilst links are still important they are not enough and a new set of rules have emerged.

Our Search Engine Optimisation training will take you through the basics, like titles, keywords and links but will also help you to develop SEO Goals and Objectives that are in line with Google webmaster best practices to future proof your SEO strategy.

"Loved the small class size and the interactive element - being able to apply what was being taught directly to our websites" - Kavita Chhiba - Maltbury Staging

Read this post for more information about the impact of the Google Panda 2011 update.

Download the Full SEO Training Course Outline as a PDF

We also provide private and in-company Search Engine Optimisation courses. Call +44 (0) 1273 622272 to discuss.

Search Engine Optimisation Training Deals

5-day training packages for just £945 + vat (normally up to £1,475)

• Social Media + WordPress Training + Blogging & Content Marketing Training
• Social Media + Search Engine Optimisation Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics Training + Advanced Google Analytics
• Search Engine Optimisation Training + Blogging + WordPress + Advanced WordPress (Custom Themes)
• E-Mail Marketing Training + SEO Training + Google Analytics + Social Media Training

Search Engine Optimisation Training & Social Media deal:

SEO Training + Social Media Training: £645+ vat for both courses (normally £790)

Read the full SEO Training Course Outline

SEO Course Content

The Big Picture

• What is SEO?
• What does a Search Engine Do?
• Responsibilities of an SEO professional
• What SEO was then and what SEO is now (Post “Panda”)

Technical Considerations

• HTML for Creating a Search Engine friendly site
• URL
• File Name
• Page Title
• Metadata
• Headings

• Design Considerations
• Modern and Up-To-Date
• Attractive
• User Friendly
• User Experience
• Regular Site Audit for Broken Links, etc.
• Sitemaps

Creating Compelling Content

• Keyword Research and Targeting
  
  
• Essential Guidelines for Content Creation
• Write for People
• Write Content they Want to Share
• Technical Accuracy (Spelling and Grammar count!)
• Chunked Down Text
  
  
• Keyword Usage in Content
• URL
• Page Name
• Headings
• Body Text
• Internal Linking
  
  
• Content Strategy
• Blog Posts
• Evergreen Content
• Take Advantage of QDF (Query Deserves Freshness)
  
  
• Compelling Page Titles
• Unique Content
• Useful is Not Enough!
• The WOW! Factor – How to Encourage Sharing
• Importance of Trustworthiness, Credibility and Quality

Other Forms of Content

• Video
• Infographics
• Slideshows

Link Building and Backlinks

• Quality not Quantity
  
  
• Diminishing Value of Low Quality Links
• Forums
• Link Directories
• Blog Comments
• Profile Links
  
  
• Finding High Quality Backlinks
• Page Authority
• Number of Links on Page
• Domain Age
• Relevancy
  
  
• Diversity of Anchor Text
  
  
• Diversity of Sites and Domains

Scaleable Link Building Tactics

• Social Accounts
• Guest Posting
• Content Syndication
• Badges and Embeddable Widgets

Utilising Social Media

• Google +1
• FB Likes
• Twitter Sharing
• Google Toolbar

Optimising for Local Search

• Geotagging
• Google Places
• Local Portals

Analytics and Monitoring Your Site

• Key User Metrics that Affect your Ranking
• Click Through Rate
• Time on Site
• Bounce Rate
• Diversity of Search and Direct Traffic

What to Avoid

• Link Velocity
• Comment Spamming
• Duplicate Content
• Broken Links
• Technical Accuracy of Content

How to Improve a Poor Ranking Site

• Analysing the Problems
• Technical Issues
• Content Issues
• Link Audit – Removing Bad Links and Backlinks from Poor Quality Sites
• Blocking or Taking Down Bad Pages

Where to Go From Here?

• Planning Your Individual SEO Strategy and Roadmap
• Key Resources for Keeping Current
• Future Proofing