SEO Training

This SEO course in Brighton covers all aspects of search engine positioning and optimisation. It provides the fundamentals for planning an online campaign that will have a dramatic effect on the visibility of a web site.

SEO is now impacted heavily by social media and content, which is why we recommend booking our SEO course with social media & content marketing training. Taking all three together will help you form an overall inbound marketing strategy that will boost your visibility in the search engines and increase your brand identity.

Since the Google Panda update in 2011, Google have sought to improve their search algorithm for users. Recent updates include the Venice local update, Page Layout update and Google Penguin update which targets webspam. All are aimed at reducing spam in search results and elminating black hat practices.

Our SEO training course is constantly updated to give you the best advice for optimising your site based on current practices by reflecting Google's most recent updates.

Not so long ago it was possible to game the search engines with a wealth of black hat techniques that included paid link building, keyword stuffing and weak content. We will never tell you to do anything that goes against Google's guidelines so you can go away with a sustainable SEO strategy that won't lead to future penalties.

Search Engine Optimisation training will take you through the basics like titles, keywords and links but will also help you to develop SEO Goals and Objectives that are in line with Google Webmaster best practices to future proof your SEO strategy.

"Loved the small class size and the interactive element - being able to apply what was being taught directly to our websites" - Kavita Chhiba - Maltbury Staging

We also provide private and in-company Search Engine Optimisation courses. Call +44 (0) 1273 622272 to discuss.

SEO Pick 'n' Mix Training Deals

5-day SEO, Social Media & Internet Marketing training packages for just £945 + vat (normally up to £1,475).

View our Offers Page for more information on our SEO package deal.

Read the full SEO Training Course Outline

SEO Course Content

The Big Picture

• What is SEO?
• What does a Search Engine Do?
• Responsibilities of an SEO professional
• What SEO was then and what SEO is now (Post “Panda”)

Technical Considerations

• HTML for Creating a Search Engine friendly site
• URL
• File Name
• Page Title
• Metadata
• Headings

• Design Considerations
• Modern and Up-To-Date
• Attractive
• User Friendly
• User Experience
• Regular Site Audit for Broken Links, etc.
• Sitemaps

Creating Compelling Content

• Keyword Research and Targeting
  
  
• Essential Guidelines for Content Creation
• Write for People
• Write Content they Want to Share
• Technical Accuracy (Spelling and Grammar count!)
• Chunked Down Text
  
  
• Keyword Usage in Content
• URL
• Page Name
• Headings
• Body Text
• Internal Linking
  
  
• Content Strategy
• Blog Posts
• Evergreen Content
• Take Advantage of QDF (Query Deserves Freshness)
  
  
• Compelling Page Titles
• Unique Content
• Useful is Not Enough!
• The WOW! Factor – How to Encourage Sharing
• Importance of Trustworthiness, Credibility and Quality

Other Forms of Content

• Video
• Infographics
• Slideshows

Link Building and Backlinks

• Quality not Quantity
  
  
• Diminishing Value of Low Quality Links
• Forums
• Link Directories
• Blog Comments
• Profile Links
  
  
• Finding High Quality Backlinks
• Page Authority
• Number of Links on Page
• Domain Age
• Relevancy
  
  
• Diversity of Anchor Text
  
  
• Diversity of Sites and Domains

Scaleable Link Building Tactics

• Social Accounts
• Guest Posting
• Content Syndication
• Badges and Embeddable Widgets

Utilising Social Media

• Google +1
• FB Likes
• Twitter Sharing
• Google Toolbar

Optimising for Local Search

• Geotagging
• Google Places
• Local Portals

Analytics and Monitoring Your Site

• Key User Metrics that Affect your Ranking
• Click Through Rate
• Time on Site
• Bounce Rate
• Diversity of Search and Direct Traffic

What to Avoid

• Link Velocity
• Comment Spamming
• Duplicate Content
• Broken Links
• Technical Accuracy of Content

How to Improve a Poor Ranking Site

• Analysing the Problems
• Technical Issues
• Content Issues
• Link Audit – Removing Bad Links and Backlinks from Poor Quality Sites
• Blocking or Taking Down Bad Pages

Where to Go From Here?

• Planning Your Individual SEO Strategy and Roadmap
• Key Resources for Keeping Current
• Future Proofing