Well structured and informative. Plenty to consider and look into further after today. I now feel that much more importance needs to be places on SEO during the planning of sites. A very decent grasp of content gained so further reading won't be confusing. Fun and engaging.
Jon Tivy-Jones - Money AM
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To discuss this, or any other course, please contacts us at +44 (0)1273 622272 or use the form below.
Get to the top of Google with our SEO training course in Brighton UK. We believe SEO is for everyone, from personal website owners to large businesses looking to grow their brand. Don't just learn what to do, learn why you should do it.
As our trainers are industry experts, they make sure the course content is refreshed each time we run this workshop. You know that, by learning with us, you'll be covering the most recent developments in the SEO industry.
As well gaining an understanding of technical on-site SEO, you will also learn how search engines have evolved since the early days of the internet.
Google, Bing and other engines have always focused on the user. This is why so many websites get caught out trying to trick search engines. We follow the search engine approved approach by only teaching user-friendly SEO.
You will learn how SEO is now impacted heavily by social media and content (download our free Content Marketing eBook to see how it fits together with SEO), but we recommend booking our SEO course with social media & content marketing training to fully grasp the connection between the disciplines. Taking all three together will help you form an inbound marketing strategy that will boost your visibility in the search engines and increase your brand identity.
If our dates don't work for you or you can't make it to Brighton, we also provide private and in-company Search Engine Optimisation training. Call us on +44 (0)1273 622272 for more information.
After attending our 2-day SEO course, delegates will able to:
- Show an understanding of current SEO best practice
- Develop an SEO plan for your website
- Monitor your SEO progress and maintain your optimised website
Friendly, informative tutor with a good flow of content. Top knowledge and very up to date with the latest industry news. I have left feeling more confident
Sarah Healy - Upstream Connections
I really did enjoy the SEO training. It was both informative and enjoyable and Pat was very easy to get on with. I hope to do a couple of other courses with you in the near future.
Charlie Boyes - Advanced Training Solutions
One of the best courses I have been on in ages regarding practical use, pace and structure.
Lots of food for thought - I knew next to nothing when I came in and now I know a lot more. I feel I can go forward to improve the SEO of sites I work with. I enjoyed the practical use of tools to analyse and improve content.
Good coverage over the basics to give a clear understanding without technical jargon. Very up to date on what's happening. The tutor was open, approachable and knowledgeable. The facility was comfortable and airy and the team was very welcoming.
Charlotte Stephenson - Rug Doctor
Having completed the SEO course on Friday with Philipa I wanted to say what a great trainer she was. Even though we had quite a large group (11) she was able to give everyone enough time to answer specific questions on their sites. She made a subject I find tedious interesting and engaging. Many thanks
Sarah Sasson - ATDI Ltd
We were delighted with our day's training. Our trainer was captivating and engaging and explained the principles of SEO and how to capitalize our sites in an easy-to-understand way. We would thoroughly recommend her.
Harriet Shelley - Arun District Council
Everything I hoped it would be and more. Brilliant all round knowledge. No question was left unanswered.
Natasha Haim – Blanch House
Our trainer’s background helped and the fact he was able to apply the techniques to live websites made it seem more do-able, rather than just a theoretical approach.
Natasha Murray – ActSmart
SEO Training Course Content
The Big Picture
- What is SEO?
- What does a Search Engine Do?
- Google & Bing's Webmaster Guidelines
- Responsibilities of an SEO professional
- What SEO was then and what SEO is now (Post “Panda & Penguin")
- Search Engine Friendly HTML
- Robots.txt & Sitemaps
- Structured Data Markup
- Techinical Audits
- Responsive, Dynamic Serving or Parallel Site
- Smartphone bot
- Mobile results
- Keyword Research and Targeting
- Write for People
- Write Content they Want to Share
- Technical Accuracy
- Content Strategy
- QDF (Query Deserves Freshness)
- Trust, Credibility and Quality
- Other content: video, graphics, apps
Link Building and Backlinks
- Diminishing Value of Low Quality Links
- Finding High Quality Backlinks
- Page Authority
- Number of Links on Page
- Domain Age & Relevancy
- Diversity of Anchor Text, Sites and Domains
Scalable Link Building
- Outreach/ PR
- Social Accounts
- Guest Blogging
Leveraging Social Media
- Impact of Social on Search
- Correlation vs. Causation
- Shares = Links
- Influencer Outreach
- The Web of Things
- Google Knowledge Graph
- Google Authorship
Optimising for Local Search
- Google+ Local
- Local Portals
Analytics and Monitoring Your Site
- Webmaster Tools
- Key User Metrics that Affect your Ranking
- Click Through Rate
- Time on Site
- Bounce Rate
- Diversity of Search and Direct Traffic
- Measuring Mobile
- Running an SEO Audit
What to Avoid
- Link Velocity
- Comment Spamming
- Duplicate Content
- Broken Links
- Technical Accuracy of Content
How to Improve a Poor Ranking Site
- Analysing the Problems
- Technical Issues
- Content Issues
- Link Audit – Removing Bad Links and Backlinks from Poor Quality Sites
- Disavow Tool
- Reconsideration Requests
- Blocking or Taking Down Bad Pages
Planning for the Future
- SEO Strategy
- Key Resources for Keeping Up With Trends
- Future Proofing
- Course Title
- SEO Training
- 2 days
- Brighton, UK
- £495.00 + VAT
- 5-6 Mar 2014
- 29-30 May 2014
This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.
We regularly provide training in London, Manchester, Bristol and Europe.
Who is this course for?
This is the perfect course for those new to SEO, whether that's as an in-house staffer, agency team member or small business owner.
To request a quote or book a course fill in the form below and one of our training managers will be in contact as soon as possible to confirm your details and answer any questions.
Office hours are Monday-Friday 8.30-5.30pm.