Google AdWords Training

"Really good course, covered more than I need to know and has given me lots to work towards. Started with recognisable basics before moving on to more complex ideas and approaches." - Paul Spirou - Ape Creative

Use Google AdWords to drive targeted traffic to your website and get the attention of future customers.

If you are finding it hard to rank high organically, want to increase your visibility in search results, or want to protect yourself against a drop in rankings in the future, a Google AdWords training course is essential.

After this 1-day Google AdWords course you’ll be able to pick the right keywords, monitor the success of your campaign, and maximise your return on investment.

Learn how many new customers are connecting to your business from your ad, as well as where they're coming from.

If you're not getting the desired results from an existing PPC (Pay Per Click) campaign then we'll show you how to improve your ROI.

You'll be ready and eager to get going with AdWords as soon as you leave the course so this course is ideal if you haven't already experimenting with PPC or are struggling with your existing campaigns!

Not convenient to come to the public courses at our training centre in Brighton? We can come and train at your place of work! If you’d like to find out more, or to book a course, call us on 01273 622272.

Google AdWords training is part of our SEO, Social Media & Internet Marketing Pick 'n' Mix deal.

AdWords Training Feedback

"The trainer clearly knows a lot! It was good that it was a small group and an information, un-intimidating atmosphere."
Stacey Geraghty - Just IT Training Ltd

"The trainer was able to explain things further when necessary and was able to give examples for different people's needs. The course ran at a good pace and was easy to follow."
Lauren Fallaize - Rhythm Driven Ltd

"The course was structured very well, it was easy to understand. I particularly enjoyed the structure of the training and the interaction with the trainer."
Anne-Liza Roux - Action-Sealtite

Google AdWords Course Objectives

After attending our 1-day AdWords course, you will be able to:

• Create an effective Google AdWords campaign
• Identify the most powerful keywords for your product or industry
• Understand what makes a good landing page
• Direct visitors to this landing page
• Track conversion rate in your AdWords campaign

Google AdWords Training Prerequisites

• No working knowledge of Google AdWords is required but we do ask that you set up an AdWords account and install the Google Analytics conversion tracking code on your website before attending.
• Please visit Google AdWords for instruction on setting up your own account.

Download the Google AdWords Course Outline

Google AdWords Training Course Content

Overview

• The history of Google, and Google AdWords
• Using an existing or new Google AdWords campaign to identify areas of improvement
• Setting campaign goals and timescales

AdWords Settings

• Placement and content of Ads
• Partners and search
• Ad serving and rotation
• Setting a daily budget and maximum cost per click
• Language and locations

Understanding Keywords

• Exact keywords, broad keywords and keyword phrases
• Negative keywords
• Typos, combinations and plurals

Ad Text

• Use of creative content
• Dynamic keywords
• Testing, refining and reviewing

Tools and Techniques

• Diagnostic tools
• Google's Keyword Tool
• Website optimiser

Maximising Click-Through Rate

• Landing pages
• Content network
• Positioning
• Tight Ad Groups

Analytics and Conversions

• Data analysis and reports
• Setting and using KPIs

Download the Google AdWords Course Outline