Blogging and Content Marketing Training

Content marketing through blogging is a great way of demonstrating your expertise and being perceived as the go-to expert in your field.  

It also helps you drive traffic to your website thanks to Search Engine Optimisation (SEO) and inbound links. What's more, you can promote and link your blog content with your accounts on all the social media platforms.

If you're not writing 'added value' content for your own blog and other blogs, you're missing an important marketing trick!

Content Marketing Training will leave you with loads of ideas for your blogging and content marketing, and a plan you can put into practice immediately.

For delegates who require the technical side of blogging, we run regular WordPress Training and Joomla Training courses

We also provide private and in-company Blogging courses. Call +44 (0) 1273 622272 to discuss.

Content Marketing Training Course Objectives

After attending the Blogging & Content Marketing course delegates will be able to:

• Understand the basics of SEO
• Write compelling titles, bylines and copy for blogs
• Source content from guest contributors
• Write guest posts for other bloggers and understand why this is important
• Increase the power of blogs and blog posts through commenting, sharing and linking

Content Marketing & Blogging Training Course Prerequisites

Prior to attending this Content Marketing Training course delegates should have:

• A good general understanding of how the Internet works and Web 2.0
• This training will be most effective if you are able to implement what you have learned straight after the course. If you do not already have a blog we would recommend that you set one up before the course.
• We are happy to advise on the most suitable blogging platforms for you - we also offer WordPress Training and Joomla Training courses - two of the most popular blogging platforms. 

Content Marketing Pick 'n' Mix Training Deal

Content Marketing & Blogging is part of our SEO, Social Media & Internet Marketing Pick 'n' Mix training package. 5 days of training for just £945 + vat (normally £1,475).

View our Offers Page for more information on our SEO package deal.

Content Marketing & Blogging Training Course Content

Introduction

• Blogs on the way up, static sites on the way down

Beginner’s guide to SEO

• 4 main things Google looks for
• Good clean html code (that’s down to your web designer)
• Regularly updated content (that’s down to you)
• Keywords and phrases (in the content and meta tags)
• Quality, relevant inbound links (backlink checker)
• Researching your keywords
• Google Adwords tool
• View source
• Writing anchor text (not ‘click here’)
• 2 things people search for (apart from e-commerce), so that’s what you need to provide (shareable)
• Information (added value, demonstrating expertise) and/or
• Entertainment

Writing Blog Posts

• Writing compelling titles e.g. Cosmo Online (for inspiration)
• Writing by-lines
• <100 words that will tempt people to clickthrough
• Call to action
• What to write in the body copy
• Writing style
• Where to include your keywords & links
• How much to write
• How often to write
• Adding images and video
• Categories and tags (labels)
• Comments policy
• Commenting netiquette

Guest blogging

• Why and how to run external blog/s
• Sourcing guest content for your own blog/s
• Finding well-ranked sites to blog for as a guest
• What to look for
• Relevance
• Rank
• Not spammy
• Quality of other articles
• Links to guest content
• Easy social sharing
• Comments (on / moderated / active)
• Approaching other bloggers
• Comment on their blogs
• Retweet their tweets
• Email them to suggest ideas
• Social sharing of your own and guest posts
• Twitter, LinkedIn, Facebook, Google+, social bookmarking
• AddThis, ShareThis
• Linking to your guest posts from your site/s
• Landing pages
• Use anchor text to similar posts and reduce bounce rate

Have a go

• Analysing your existing blog/s
• Content strategy brainstorm
• Writing practice
• Measuring success with Analytics & Alerts (go for quality not quantity)
• Action plan