Blogging and Content Marketing Training

Blogging and content marketing can drive more traffic to your website and improve brand recognition.

With our Blogging and Content Marketing training course, you'll gain an understanding of the importance of creating regular, engaging content for your website or blog - as well as practical advice on how to generate ideas and publicise your content.

Our scheduled Blogging courses take place at our training centre in the vibrant North Laine area of Brighton, just 5 minutes from Brighton train station.

We're also able to arrange private courses here or at your place of work - just give us a call on 01273 622272 to discuss it further.

Our Pick 'n' Mix deal allows you to learn how SEO, social media and content marketing can be used together for your internet marketing strategy.

Blogging & Content Marketing Training Feedback

"Good helpful approach on how to apply blogs in a strategy for SEO web traffic. Good overall knowledge and help applying to own situation."
Kirsty Bean - Labtech 

"The trainer's ability to relate the facts back to actual examples helped to illustrate the points."
Carol Porritt - Implements Marketing

"Tasks were interesting and useful, good tips I will definitely be using."
Liam Vickers - Thomas Cook Ltd

"Jakki was very knowledgeable and explained all items in depth."
Kerry Jackson - Wight Link

"The course helped enormously in unravelling the mystery of blogging."
Richard Graham - One Forty 

Content Marketing Training Course Objectives

After attending our Blogging & Content Marketing course, you will be able to:

• Understand the basics of SEO and content marketing
• Write compelling titles, bylines and copy for blogs
• Source content from guest contributors
• Identify & submit guest posts to influential industry blogs
• Increase the reach of your content through sharing and linking

Content Marketing & Blogging Training Course Prerequisites

• Before coming on the course you should have a good understanding of the internet in general
• We recommend that you set up a blog or content management system to work on during course. We're happy to advise on the most suitable blogging platforms and we provide WordPress and Joomla training for help getting started.

Download the Blogging & Content Marketing Training Course Outline

Content Marketing & Blogging Training Course Content

Introduction

• Blogs on the way up, static sites on the way down

Beginner’s guide to SEO

• 4 main things Google looks for
• Good clean html code (that’s down to your web designer)
• Regularly updated content (that’s down to you)
• Keywords and phrases (in the content and meta tags)
• Quality, relevant inbound links (backlink checker)
• Researching your keywords
• Google AdWords tool
• View source
• Writing anchor text (not ‘click here’)
• 2 things people search for (apart from e-commerce), so that’s what you need to provide (shareable)
• Information (added value, demonstrating expertise) and/or
• Entertainment

Writing Blog Posts

• Writing compelling titles e.g. Cosmo Online (for inspiration)
• Writing by-lines
• <100 words that will tempt people to clickthrough
• Call to action
• What to write in the body copy
• Writing style
• Where to include your keywords & links
• How much to write
• How often to write
• Adding images and video
• Categories and tags (labels)
• Comments policy
• Commenting netiquette

Guest blogging

• Why and how to run external blog/s
• Sourcing guest content for your own blog/s
• Finding well-ranked sites to blog for as a guest
• What to look for
• Relevance
• Rank
• Not spammy
• Quality of other articles
• Links to guest content
• Easy social sharing
• Comments (on / moderated / active)
• Approaching other bloggers
• Comment on their blogs
• Retweet their tweets
• Email them to suggest ideas
• Social sharing of your own and guest posts
• Twitter, LinkedIn, Facebook, Google+, social bookmarking
• AddThis, ShareThis
• Linking to your guest posts from your site/s
• Landing pages
• Use anchor text to similar posts and reduce bounce rate

Have a go

• Analysing your existing blog/s
• Content strategy brainstorm
• Writing practice
• Measuring success with Analytics & Alerts (go for quality not quantity)
• Action plan

Download the Blogging & Content Marketing Training Course Outline