Advanced Google Analytics Training

This Advanced Google Analytics course provides users who have some experience with the additional knowledge required to leverage Google Analytics’ more advanced features to improve Search Engine Optimisation and site-usability to increase conversion rates.

Check out our PACKAGE DEALS on Google Analytics Training

Advanced Google Analytics Training Course Objectives

On Completion of the course delegates will be able to:

• Understand Advanced Web Metrics
• Use Google Analytics Reports more effectively
• Implement Advanced Tracking, Tagging and E-Commerce.
• Analyse Visitor Data to make measurable improvements to click through rates and conversions.

We also provide private and in-company Google Analytics Advanced courses. Call +44 (0) 1273 622272 to discuss.

Advanced Google Analytics Training Course Pre-requisites

Prior to attending this course delegates should have attended our Introduction to Google Analytics course or have equivalent experience

Read About Advanced Google Analytics Techniques on our Blog

• How to track Virtual Pageviews in Google Analytics
• Measuring Success Using Visitor Loyalty

Google Analytics Training Package Deals

PICK & MIX on Social Media and SEO Training
5-day training packages for just £945 + vat (normally up to £1,475)

• Social Media + WordPress + Blogging
• Social Media + SEO Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics + Adv. Google Analytics
• SEO Training + Blogging + WordPress + Adv. WordPress
• E-Mail Marketing + SEO Training + Social Media + Google Analytics

Read the full Advanced Google Analytics Training Course Outline

Advanced Google Analytics Course Content

Intro: Successful web analytics approaches/Creating a data driven culture

Overview

• Architecture and process
• Intro: the .js file
• Managing Profiles
• Review: Emailing and Exporting
• Advanced Filters
• Case Study

Cookies

• What is a Cookie?
• The role of a Cookie in Google Analytics

Goals and Funnels

• Dynamic Goals
• Cross-domain tracking
• Shopping Cart Funnels
• RegEx

Advanced Profile/Filter Combos

• Segmenting Traffic
• Testing
• Raw Data profiles & other advanced situations

Advanced tracking

• Marketing campaign tracking
• Custom segmentation
• Event Tracking
• Tracking Flash
• Outbound link tracking
• Checkout integration
• Site Search report

Custom Variables

• What are custom variables?
• Working with Custom Variables
• Examples of tracking with Custom Variables

Advanced Reporting

• Advanced Segments
• Custom Reports

Code Customizations

• 3rd party developed
• Unsupported techniques and .js additions or modifications

Introduction to Urchin Software