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SEO Training

1 day - £250 + vat

SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)

Social Media + Wordpress + Blogging
Social Media + SEO Training + Google Analytics + Adv. Google Analytics
Social Media + Blogging + Google Analytics + Adv. Google Analytics
SEO Trainig + Blogging + Wordpress + Adv. Wordpress
E-Mail Marketing + SEO Training + Social Media + Google Analytics

SEO Training & Social Media package deal:
SEO Training + Social Media Training: £570 + vat for both courses (normally £695)

This SEO (Search Engine Optimisation) training course covers all aspects of search engine positioning and optimisation and can be used as the basis for planning an online campaign that will have a dramatic effect on the visibility of a web site. SEO training can be complemented with Social Media Training, helping to you to make the most out of your business's web presence.

During the SEO training course you will earn how to improve the positioning of your site on the major search engines and directories without it taking over your life; and how to implement, monitor and maintain an ongoing search engine strategy.

"Loved the small class size and the interactive element - being able to apply what was being taught directly to our websites" - Kavita Chhiba - Maltbury Staging

SEO Training Course Objectives

On completion of this 1-day SEO training course delegates will:

Understand current Search Engine Optimisation best practice
Have developed an SEO action plan for their website
Understand how to monitor SEO progress and maintain a well optimised site

SEO Training Course Content

SEO Course Introduction

What is Search Engine Optimisation?
How Search Engines and Directories work

Planning Your SEO Strategy

Setting your SEO Goals and Objectives
How is Your Site Currently Performing?
Who is Your Audience?

Choosing your Keywords and Phrases for SEO

Find your Niche and USP
Keyword research methods
The Long Tail: Phrases not words
Competition Research

Building a SEO Friendly Site:

a) Site Structure and Design

Choose Your Platform
Site Structure
SEO Domain Names
SEO File Names
Sitemaps – HTML v XML

b) Optimising your Page and Content SEO

SEO Copywriting
SEO Related HTML Tags
Optimising Body Text and Alt Tags
Latent Semantic Indexing

SEO Best and Worst Practice

Worst SEO Mistakes
How Not to Get a Google Penalty
SEO “Must Do’s”

Link Building for SEO

What is PageRank?
How Link Popularity works
Getting Backlinks

Getting your Site Listed

Top Search Engines and Directories
Free Listings
Paid Inclusion
Strategies for Getting Listed Quickly

Search Engine Tools and Services

Google Webmaster Central
Yahoo Search Explorer
Bing Webmaster Tools

Monitoring your SEO Progress

Checking Rankings
Link Popularity Searches
Web Statistics

Putting SEO Into Practice

SEO Roadmap
SEO Checklist
Keeping Current

SEO Resources

5 SEO Blogs You Must Read
Online SEO Tools
SEO Wordpress Plugins

What Next?

Monetising Your Site
Utilising Social Media to Promote Your Business

Book this Search Engine Optimisation course for £225 + vat

SEO Training Course Pre-requisites

Delegates attending this SEO training course must be confident PC or Mac users and have a good general understanding of the web.

Search Engine Optimisation Course Recommended Reading

How to Get More Visitors to Your Website: A Guide to Successful Search Engine Optimisation

- Marc P Summers - buy from amazon

The Art of SEO

- Eric Enge, Stephan Spencer and Rand Fishkin - buy from amazon

Good search engine optimisation practice

Download course outline as pdf.

+44 (0)1273 622272

SEO Training course dates

Brighton

8 Oct 2010
5 Nov 2010
22 Dec 2010
18 Feb 2011
8 Apr 2011
27 May 2011
15 Jul 2011

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