Email Marketing Training

"The Email Marketing course was really useful and I've already put some of the ideas to good use. The tutor has extensive knowledge and answered all questions in detail." - Michelle State - Pavilion Theatre, Worthing

Book Email Marketing Training and HTML Email Training together for just £495 + vat (normally £590).

This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results. 

Delegates on this email marketing training course will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.

We also provide private and in-company Email Marketing courses. Call +44 (0) 1273 622272 to discuss.

Email Marketing Training Feedback

"The course was well structured and informative."
Anne-Liza Roux - Action-Sealtite

"The tutor seemed genuinely interested in the subject matter and the needs of the group."
Adam Stewart - University of Brighton

"Covered all areas of email marketing. Very informative. I got everything I wanted from the course and feel confident to put what I learnt into practice."
Lisa Parkinson - Thomas Cook Ltd

"The course felt comprehensive, coherent and actually very useful. Good atmosphere, a small group meant we could discuss personal experience."
Joseph Nockles - ISA Media Ltd

"Great training, delivered really well. Enjoyed going through the structure, understanding how everything fits within an email. I really liked finding all hints & tips for other sites that can help. I think it would be good to go through possible problems more. However, with so much content covered I don't know how you would add this in. Overall - great!"
Victoria Bayliss - Adestra 

Email Marketing Training Course Objectives

On completion of this email marketing training course, delegates will be able to

• Deliver an effective email marketing campaign from planning through to delivery
• Grow an opt-in list that maintains interest and drives revenue
• Understand why design, build and content can make or break your ROI
• Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy

Email Marketing Training Course Pre-requisites

Prior to attending this Email Marketing training course delegates should have:

• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole and email in particular
• Have a basic to good understanding of digital marketing

Download the Email Marketing Training Course Outline

Email Marketing Course Content

What is email marketing?

• The HTML vs Text email debate
• Why dialogue is so important

Before the inbox - SPAM and permission-based marketing

• Factors affecting deliverability
• Legislation to be aware of, including CANSPAM
• Best practices for avoiding junk filters

Starting the dialogue - building and maintaining an opt-in list

• Opt-in marketing 101
• Subscription tactics for your site
• Segmentation & targeting

In the inbox - crafting your campaign for ROI

• Planning your campaign - goals and objectives, acquisition vs. retention
• Know your audience
• Getting the frequency right
• Subject lines & From fields
• Making it personal using dynamic content and wildcards
• Email’s next generation - mobile devices, rich media, the iPad

Designing your email - HTML design basics & tips

• Test, test, test
• Best practices
• Importance of the text version    Tracking your campaign

 Real-world examples and best practices

• Great examples of multichannel email campaigns
• Great examples of bulletproof email design

 Advanced email marketing methods

• Intro to A/B testing
• Use of landing pages for super-targeting
• Social media and email

Email Marketing tools to use

• Tools to use for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

• Resources to bookmark and frequent for email marketing best practices, tips, tricks and news

Download the Email Marketing Training Course Outline