1-day - £250 + vat

SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)

• E-Mail Marketing + SEO Training + Social Media + Google Analytics
• Social Media + Wordpress + Blogging
• Social Media + SEO Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics + Adv. Google Analytics
• SEO Training + Blogging + Wordpress + Adv. Wordpress

This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results. 

Delegates on this email marketing will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.

EMail Marketing Training Course Objectives

On completion of this email marketing training course, delegates will be able to

• Deliver an effective email marketing campaign from planning through to delivery
• Grow an opt-in list that maintains interest and drives revenue
• Understand why design, build and content can make or break your ROI
• Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy

EMail Marketing Course Content

What is email marketing?

• History & Perceptions
• Statistics, usage, facts
• The HTML vs Text email debate
• Why dialogue is so important

Before the inbox - SPAM and permission-based marketing

• Factors affecting deliverability
• What is SPAM - how to avoid it
• Legislation to be aware of, including CANSPAM
• Best practices for avoiding junk filters

Starting the dialogue - building and maintaining an opt-in list

• Opt-in marketing 101
• Subscription tactics for your site
• Segmentation & targeting
• Integrating CRMs

In the inbox - crafting your campaign for ROI

• Planning your campaign - goals and objectives, acquisition vs. retention
• Know your audience
• Getting the frequency right
• Subject lines & From fields
• Making it personal using dynamic content and wildcards
• Writing copy for ROI
• Email’s next generation - mobile devices, rich media, the iPad

Designing your email - HTML design basics & tips

• Design
• Development
• Test, test, test
• Best practices
• Importance of the text version    Tracking your campaign
• The metrics that matter
• From inbox to website - tracking onsite behaviour and why you should
• End-to-end reporting with CRMs

 Real-world examples and best practices

• Great examples of permission-based marketing
• Great examples of multichannel email campaigns
• Great examples of bulletproof email design

 Advanced email marketing methods

• Multi-touch campaigns
• A/B testing
• Use of landing pages for super-targeting
• Social media and email
• The future of email
• Beyond the newsletter - thank you, transactional and follow-ups

EMail Marketing tools to use

• Tools to use for designing, testing and delivering your campaigns

EMail Marketing Resources worth reading

• Resources to bookmark and frequent for email marketing best practices, tips, tricks and news

EMail Marketing Training Course Pre-requisites

Prior to attending this EMail Marketing training course delegates should have:

• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole and email in particular
• Have a basic to good understanding of digital marketing

Download course outline as pdf.

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