Email Marketing Training

This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results. 

Delegates on this email marketing training course will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.

Check out our PACKAGE DEALS on Email Marketing Training

We also provide private and in-company EMail Marketing courses. Call +44 (0) 1273 622272 to discuss.

What our clients think about our Email Marketing course

The Email Marketing course was really useful and I've already put some of the ideas to good use. The tutor has extensive knowledge and answered all questions in detail.

Michelle State - Pavilion Theatre, Worthing

Email Marketing Training Course Objectives

On completion of this email marketing training course, delegates will be able to

• Deliver an effective email marketing campaign from planning through to delivery
• Grow an opt-in list that maintains interest and drives revenue
• Understand why design, build and content can make or break your ROI
• Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy

Email Marketing Training Course Pre-requisites

Prior to attending this Email Marketing training course delegates should have:

• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole and email in particular
• Have a basic to good understanding of digital marketing

Read More About Email Marketing on our Blog

• Top 10 Tips for Email Marketing
• The Best Day for Email Marketing
• Email Marketing: Why You Should be Investing
• Email Marketing Tips: Attention Grabbing Subject Lines

Email Marketing Training Package Deals

Email Marketing training course is available as part of our PICK & MIX on Social Media and SEO Training

5-day training packages for just £945 + vat (normally up to £1,475)

• E-Mail Marketing + SEO Training + Social Media + Google Analytics
• Social Media + WordPress + Blogging
• Social Media + SEO Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics + Adv. Google Analytics
• SEO Training + Blogging + WordPress + Adv. WordPress

Email Marketing Course Content

What is email marketing?

• The HTML vs Text email debate
• Why dialogue is so important

Before the inbox - SPAM and permission-based marketing

• Factors affecting deliverability
• Legislation to be aware of, including CANSPAM
• Best practices for avoiding junk filters

Starting the dialogue - building and maintaining an opt-in list

• Opt-in marketing 101
• Subscription tactics for your site
• Segmentation & targeting

In the inbox - crafting your campaign for ROI

• Planning your campaign - goals and objectives, acquisition vs. retention
• Know your audience
• Getting the frequency right
• Subject lines & From fields
• Making it personal using dynamic content and wildcards
• Email’s next generation - mobile devices, rich media, the iPad

Designing your email - HTML design basics & tips

• Test, test, test
• Best practices
• Importance of the text version    Tracking your campaign

 Real-world examples and best practices

• Great examples of multichannel email campaigns
• Great examples of bulletproof email design

 Advanced email marketing methods

• Intro to A/B testing
• Use of landing pages for super-targeting
• Social media and email

Email Marketing tools to use

• Tools to use for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

• Resources to bookmark and frequent for email marketing best practices, tips, tricks and news