What is Community Mapping?
Using social media is an important part of marketing, PR and customer relations for any organisation that wants to effectively manage their reputation and win business online. Those interested in building up their online presence using Social Media may be interested in our one day Social Media Training course or SEO Course.
However, engaging with people via social media tools like Twitter, Facebook, Linkedin and your blog can take up a lot of time, so it’s important to make sure that you get a good return on your investment – you need to know where to focus your efforts. At the end of the day, social media is about having conversations, and just like in the real world, you need to make sure you’re talking to the right people.
That’s where community mapping can help. Rather than randomly commenting on blogs and tweeting any Tom, Dick or Harry who’ll listen, its a good idea to build up a map of your online community, so that when you’ve got something to say, you know who to say it to in order to gain maximum exposure (and at the end of the day, win more business).
There’s more to community mapping than can fit in a short blog post – but here’s a list of 5 useful tools that will help you to get started, and how to use them:
