Done well, a targeted e-mail campaign with links to your site can be an extremely effective and inexpensive sales tool. Once sent, it’s important to be able to track how successful your e-mail campaign has been. Thankfully, Google Analytics provides a simple and effective way to track the traffic. If you don’t already have a Google Analytics account, you can learn how to set one up (and a lot more besides) on our Google Analytics training course. Google also have a guide to installing Analytics here. We also offer a great Email Marketing Training in Brighton, Sussex, if you need to learn how to put together a campaign.
Once you’ve got Google Analytics set up, this simple step by step guide will enable you to track all of the traffic from the links in your e-mail.
Google Analytics EMail Tracking – 5 Step Guide:
OK – so you’ve written your e-mail and you’re ready to add links to the text and images that you hope will drive hordes visitors to your site.
Step 1)
Before you add any links at all to your e-mail, your need to generate special modified URLs that will enable Google Analytics to track how many people follow them (and what they do afterwards). To do this, you need to visit the Google Analytics URL Builder
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