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To fit with our new site, we've updated this post and created an even more comprehensive content marketing resource:
Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.
On Tuesday 20th November we attended the first Content Marketing Show in London, a new offshoot of BrightonSEO. As you can probably guess, it was a day dedicated to content marketing in all shapes and sizes, with a diverse line-up of speakers giving insight into how to source, create and promote your business using content.
We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing. We've also added our own insight based on our experiences at Silicon Beach as well advice from top industry experts. Hopefully this will serve as a one-stop resource to learn about content marketing - but don't forget that we do run regular content marketing workshops in Brighton! We also touch on content marketing from an SEO perspective on our SEO courses if you want to learn more about how content works as part of a wider marketing strategy.
We've picked our top 16 points, but if you feel we've missed anything then please let us know in the comments or tweet us @sbttraining and we'll be happy to add it in.
Hopefully this guide will give you some inspiration to start creating fantastic content for the web.
Remember: tell stories, draw an emotional response, you are influential, you can't force viral, be bold, be different, be nice, know your audience and yourself, use the tools you've been given, use data, get your briefs and pitches right, get content flowing and if in doubt, steal from the best.
When it comes to social media there is an ever-increasing number of online channels which can be used to quickly spread the word about your projects, products and services. But the wide range of choices available and the software available to manage social media can be daunting.
When it comes to managing your social media, consider what your business priorities are and what areas you need to focus on daily, weekly or monthly. Planning your social media activity is crucial!
We've made life a little easier with our updated downloadable free Social Media Schedule .PDF!
Daily social media tasks are crucial for maintaining your image and conversing with others. While it is not time effectively to always be on Twitter and Facebook you want to make sure you respond to any communication quickly.
- Twitter - Tweet and respond to tweets and retweets - Tools such as TweetDeck and HootSuite are great ways to manage Twitter and if there's a topic you want to keep an eye on you can create a search column using the related hashtag.
- Google+ - respond to mentions and comments on your posts, scan the feed for interesting content to +1.
- Facebook - check your profile, pages and groups and respond as appropriate.
- LinkedIn - respond to private messages and posts/comments in your groups if you have any.
- Blogs - Respond to comments on your own blog posts - this opens up a dialogue between you and your users/followers, maximising opportunities for business relationships and reciprical marketing.
- Bookmarking - Scan what's popular on bookmarking and recommendation sites such as Delicious, Stumbleupon and Digg and then add your own bookmarks accordingly.
- Analytics - Google Analytics is the main choice for clear and concise information and it now features real time reporting. This is great as you can monitor your traffic from social media channels during campaigns to find our what elements of your social media strategy are the most successful.
Everyone talks about ROI (return on investment) and many businesses use Google Analytics to measure the ROI of their internet marketing endeavours using the number of sales measured against the data they get about user activity before they "add to cart" or similar.
What if you have no e-commerce on your site? Maybe you provide a service, provide information, market a cause or a brand and there is no on-line payment transaction to enable this type of analysis. What should you be measuring? How can you use Google Analytics data to interpret the success of a visit to your website?
Whilst the jury is still out about how much Google uses visitor loyalty data when calculating the quality of your site. I think it is safe to presume that after the Google Panda update, these metrics are becoming much more relevant to page position in the SERP's than before. If you follow our surviving the Google Panda update guidelines, you will be well on your way to solving any problems that you discover when analysing your visitor loyalty.
If you are new to Google Analytics I would strongly recommend our Google Analytics Course, we get rave reviews. For those who are familiar with the basics you can fine tune your master skills on our Advanced Google Analytics Course, we also provide SEO training, however back to the plot.
Measuring Visitor Loyalty in Google Analytics
We recommend measuring successful visits using the four different metrics in the "Visitor Loyalty" section of Google Analytics found in the Visitors section that appears when you log into your account:
- Length of Visit
- Depth of Visit
The fact that Google Analytics shows you the distribution of the metrics is key to being able use this data in a way that allows you to analyse and measure success.
Below you'll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex - but it would be mean of us not to make it available to everyone. We also provide creative courses like Photoshop Training and Leadership and Management Training like PRINCE2 Training and Business Analysis Courses. Enjoy...