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Is Facebook Advertising Worthwhile for Small Businesses?

Written by Aaron Charlie – Mon 11 Mar 2013

With last week's announcement of a redesign for Facebook's news feed (which we discussed in detail in our post on Friday - Getting to Grips with Facebook's Redesign) comes renewed questions about the advertising policies of the social giant.

Despite no mention of ads whatsoever in that announcement (although post-announcement Q&As revealed some detail), the media and public alike are intrigued as to what a revised news feed with more focus on images, but also choice in what is seen, will mean for advertisers - with many suggesting that it will only increase their prominence.

If Facebook ads aren't your thing, why not try Google AdWords Training to give you an advantage on the biggest online advertising platform.

 

However, concern over Facebook ads is no new thing. Many users have become entirely disenchanted with the site's ad policy, especially since the advent of sponsoredand promoted posts in the news feed.

Add to this the need to make Facebook more profitable after its largely unsuccessful IPO and big advertisers like GM not seeing advertising on the site as a useful spend, and it's obvious from a Facebook perspective why the redesign was as necessary from an ad point of view as it was from a usability and design one.

Prior to the revised news feed announcement, we here at Silicon Beach ran a survey to determine the public mood surrounding Facebook ads and thereby their effectiveness, particularly when it comes to small businesses.

Let's take a look at what all this data means for those without the ad budget of McDonald's or Coca-Cola!

Background

After engaging in an ad campaign to promote some of our blog posts, we received some negative feedback from an individual who happened to be a member of the anti-sponsored posts group "Say No to "Suggested Posts"".

At this point we felt that it was appropriate to suspend our ad campaign in order to first determine whether they were ineffective or even worse, actively putting people off our brand.

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