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Google+ Collections For Business

Written by Aaron Charlie – Tue 05 May 2015

Yesterday marked the launch of Google+ Collections. I’d like to be less cliché than hailing it as Google’s answer to Pinterest at this early stage even though similarities are evident. 'Collections’ undeniably provides us with an easy, efficient way to organise and curate the best content from around the web.

Creating a collection is as simple as navigating to the ‘Collections’ tab underneath your cover photo and allocating your collection a name and its desired visibility. ‘Custom’ audiences are formed from a number of Google+ circles if you’re looking to refine your scope. Collections can also be set to – Only Me. This is my favourite aspect of collections thus far. Share the best posts or ideas from Google+ to your own private collection and create a drawing board for future articles, or simply as a personal bookmarking tool.

After creating your collection you are able to ‘customise’ your collection image and colour scheme. Note – it is not possible to change the visibility settings of a collection after it has gone live. From here on the collection and the content contained within is completely at the discretion of the user.

See Heather Buckley's 'Google Plus Collections and How to Use Them' for a comprehensive guide on creating collections.

Customising Collections

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The Best Responsive WordPress Themes for SEO

Written by Aaron Charlie – Thu 12 Mar 2015

Best Responsive Themes For SEO

What's that?

You've been advised to "keep it simple" on visuals and now you're even thinking about outsourcing your SEO efforts?

There's no need to skimp on form to enhance the function of your website.

I've picked out five of the best responsive SEO friendly themes for your WordPress site that look great, but look even better in search.

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7 Simple Steps to Planning Your Next Social Media Campaign

Written by Aaron Charlie – Wed 25 Feb 2015

Planning A Social Media Campaign

Are you thinking of using social media campaigns to engage with your customers? 

Looking for advice on how to create a successful social media campaign?

Social media campaigns have evolved from simple Facebook contests and Twitter competitions into fully integrated promotional campaigns spanning several social networks. Think Chipotle’s Scarecrow campaign or Dove’s hugely shared viral video campaigns. Of course much of these campaigns have come from big brands with resources that a small business would be hard pressed to match. Some campaigns like the ice bucket challenge evolve virally, but with a little planning there is no reason why your social media campaign can’t reach audiences beyond your demographic.

Creating your Social Media Campaign Plan

So you've been tasked to develop a social media campaign.

You use Facebook to connect with your friends but not much more than that. You follow celebrities on Twitter but you don’t have a clue about promoted tweets or the best hashtags to use.  Your boss says “we need to get on Ello, Instagram is hot and we just have to be on Bubbly don’t we?” Would you know how to get started?

A planned campaign is a successful campaign. A plan keeps you focused on the number of steps you’ll need to take along the way.

So how do you actually plan an engaging social media campaign with very little resources and not much time? Good question - one that we can help you answer in 7 simple steps to planning a social media campaign.

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Cinemagraphs are Coming to Facebook

Written by Aaron Charlie – Thu 19 Feb 2015

By now you probably will have heard the news that 'cinemagraphs' are coming to Facebook ads. If you haven't heard of a cinemagraph before then take a moment to appreciate the almost-hypnotic power of a Yellowstone waterfall from footage captured in a video 'Echoes in the Canyon' by David Hollandsworth.

A Waterfall in Yellowstone

Credit: Reddit user 'BigMurph26'

What is a 'Cinemagraph'?

A cinemagraph is usually video that, through image editing software has been converted into a sequential, looping gif. The creator has edited the video so that large portions of the image are stabilised and selected sections are kept mobilised. We expect marketers will take advantage of Facebook's autoplay function for videos. I personally believe that cinemagraphs will become the greatest aesthetic marketing tool to hit Facebook in recent years.

Cinemagraphs have been around since 2011 when Jamie Beck and Kevin Burg created the method to advertise their fashion photography. It doesn't take a trained eye to see why cinemagraphs are so effective. I imagine the Twitter and Tumblr users amongst us will be no strangers to the occasional 'living image'. Animated .gif's have long been an art form on Tumblr - almost exclusively (until now).

Twitter technically supports animated gifs. In reality, they have been converted into MP4 video and must be clicked on to be viewed. No surprises that they often don't take off.

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Why Are Subject Lines Important?

Written by Aaron Charlie – Mon 17 Nov 2014

Are you, like countless many others, sitting on an inbox of hundreds, maybe even thousands of unread emails? Or are you wondering why only one hundred of the nine hundred and fifty three newsletters you sent out Tuesday weren't opened?

Email Marketing Subject Lines

If you’re struggling to get your emails read they probably share something in common with the unread emails in your own inbox.

Poor Subject Lines

"But surely if the content is great then my subject line won’t even matter?"

Somewhere hidden in the depths of your junk folder there is a quality article or offer relevant to you that you have missed.

You haven’t opened it. Why?

Thanks to a poor subject line

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