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Web 2.0 can be used in promoting and creating more accessible websites. This Web 2.0 training course will outline what Web 2.0 is and how online technologies and services can be used to enhance and complement existing promotion and marketing methods.
Web 2.0 Training Course Objectives
Learn more about Web 2.0 Technologies and how these might be used for promotion purposes
Web 2.0 Training Course Content
Web 2.0 overview
- What is Web 2.0?
- What are the Web 2.0 technologies?
- How to use Web 2.0 Technologies to promote your business
Wikis
- What is a Wiki?
- Why use a Wiki
- Different types of Wiki
- How to set up a Wiki through a browser
Weblogs
- What is a Blog?
- Why Blog?
- Different Types of Blog
- What is WordPress?
- How to set up a Blog
- How to Blog successfully
RSS
- What is RSS?
- How RSS works
- How to set up an RSS feed
Tagging and Bookmarking
- What are Bookmarking services?
- How these services may be best used
- How to use these to promote yourself
Social networking (facebook, twitter, linkedin etc)
- Why is social networking important?
- Who networks and why
- Is social networking for you?
- Which social networks best serve you?
- How to use these services to best promote yourself
Other Social networking services
- Squidoo
- Flickr
- YouTube
- Slideshare
- How best to use these services in marketing campaigns
Web 2.0 Technologies Training Course Pre-requisites
- The pre-requisite for this Web 2.0 training course is a basic understanding of how the web works.
Web 2.0 Training Course Reccomended Reading
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
- Amy Shuen - buy from amazon
Web 2.0 Architectures: What entrepreneurs and information architects need to know
- James Governor - buy from amazon
Download course outline as pdf.
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