Google Analytics Training

Google Analytics is free! Using Google Analytics enables you to work out which online marketing initiatives work the best in order to take an in depth look at how visitors are actually interacting with your site. Learn to make informed site design decisions and improvements to drive targeted traffic to increase your conversions. A great compliment to our SEO courses.

This hands on Google Analytics Training course in Brighton, Sussex,  provides delegates with the knowledge and skills needed to:

• Install Google Analytics
• Understand Traffic and Content Reports
• Use AdWords to create effective pay-per-click campaigns
• Use Goals and Filters to improve Search Engine Optimisation (SEO)

Check out our PACKAGE DEALS on Google Analytics Training

If you already have some Google Analytics Experience you may wish to attend our Advanced Google Analytics Training course

We also provide private and in-company Google Analytics courses. Call +44 (0) 1273 622272 to discuss.

What our Clients Say about our Google Analytics Course

"The Google Analytics training course run by Silicon Beach was one of the most useful training courses I have attended. The session managed to cover a very broad subject in one day and was run at a pace that worked for everyone in the group. I learnt a huge amount about Google Analytics and have already put the training to use by setting up Goals, Funnels and Events with my analytics accounts. The training completely changed the way I use Google Analytics and inspired me to learn even more about website analytics."

Luke Hay - Wired Sussex

Training Course Objectives

On Completion of this Google Analytics course delegates will be able to:

• Understand basic Traffic and Content Reports
• Use Goals and Filters effectively

Prerequisites

• Good basic PC / Mac skills
• An understanding of the web and how websites are structured 
• Admin access to a Google Analytics account

Google Analytics Training Package Deals

5-day training packages for just £945 + vat (normally up to £1,475)

• Social Media + WordPress + Blogging & Content Marketing
• Social Media + SEO Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics + Adv. Google Analytics
• SEO Training + Blogging + WordPress + Adv. WordPress
• EMail Marketing + SEO Training + Social Media + Google Analytics

Read the full Google Analytics Training Course Outline

Google Analytics Course Content

Introduction to web analytics

• The Google Analytics story
• The importance of tracking campaigns
• Tracking scripts
• What can be tracked with Google Analytics?
• Natural (SEO) vs. Paid (PPC) Search
• Google Analytics Terms of Service

Administrative interface

• How to set up an account and profile
• Adding users
• Standard filters
• Goals and funnels
• Site Search
• Linking with AdWords

Reports interface

• Reports: Overview, Visitors, Traffic, Content, E-Commerce
• Reporting Delay
• Discuss interface features
• Date selection tool
• Exporting and saving reports
• Customising dashboards
• Emailing reports

What do you want to track?

• Key Performance Indicators (KPIs)
• Traffic Sources analysis
• Lead Generation metrics
• Branding and Rich Internet Application (RIA) metrics
• Keyword analysis
• Website design/Site Content Optimization
• E-commerce

Tracking Goals and Events

• Goals vs. Events
• How to setup a goal
• Principles for setting up events

Monitoring Change

• Google Annotations
• Google Intelligence

Experimentation and tracking

• Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
• Manual Campaign Tracking

Troubleshooting

• Tools of the trade
• “Not set”, “other”, sampling, set up, linking
• Common errors and how to avoid them
• Help Center, GAAC program, Discussion Forum

Open questions & answers