Sales & Marketing Training

2 days - please call for a quote

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice. A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Sales & Marketing Training Course Content

The Definition of Marketing

  • The Sales and Marketing Interface
  • Philosophies

Identifying the Perfect Customer

  • Recognising an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Buyer Behaviour

  • B-C, B-B, C-C
  • Consumer Decision Processes
  • Organisational Buying

Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Creating the Perfect Offering

  • Product
  • Price
  • Place
  • Promotion
  • Putting the P's Together
  • Multiple Mixes

Planning and Control

  • Marketing Planning
  • Forecasting and Expenditure
  • Organisation and Control

Keeping the Perfect Customer

  • Developing Loyalty

The Psychology of Selling

Developing Personal Power

Filling the Funnel

  • Enquiries
  • Cold Calling
  • Deepening Existing Relationships
  • Networking and Gaining Referrals

Presentations

  • Desired Result
  • Features and Benefits
  • Framework and Proof
  • Objections

The DREAM Buying Path

  • Do
  • Repeat
  • Evaluate
  • Access
  • Money

Powerful Introductions

  • 30 Second Introductions and Commercials

Identifying and Managing Buying Profiles

  • Questioning, Language and Listening Skills

Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems

The Psychology of Motivation

Personal Motivation Strategy

Sales & Marketing Course Prerequisites

Any one interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing training course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.

 

Sales & Marketing Training Course Recommended Reading

The Sales Bible: The Ultimate Sales Resource - Jeffrey Gitomer – buy from amazon

Download course outline as pdf.

+44 (0)1273 622272

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