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This Graphic Design Training course introduces the fundamental concepts of graphic design and visual communication, bridging the gap between theory and real world practice. It is intended to provide a design basics ‘toolkit’ for those working within design or working closely with designers. This Graphic Design course views design as a communication tool, exploring how and why it works.

Graphic Design for Beginners Training Course Content

Part 1: Concepts

• What is Graphic Design?
• What is a Graphic Designer?
• Brainstorming
• Mind Mapping
• Concept Generation
• Thinking Like a Visual Communicator
• Research Methods
• Visual Representation

Part 2: Composition

• Designing for the User
• Audience Perception
• Visual Perception
• Gestalt Theory
• Navigation
• Hierarchy
• Golden Sector

Part 3: Components

• Typography Basics
• Grids
• Hierarchy
• Colour Theory
• Composition
• Layout Components
• Image Evaluation

Part 4: Critique

• Concept Evaluation
• Layout Evaluation
• Why it Works, Why it Doesn’t

Delivered through individual and teamed exercises, lecture, discussion, case studies

Graphic Design for Beginners Recommended Reading

Design Basics - Jim Krause – buy from amazon
What is Graphic Design For? - Alice Twemlow – buy from amazon
Soak Wash Rinse Spin - Tolleson Design – buy from amazon

Download course outline as pdf.

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