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Online Reputation Management Training

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Online Reputation Management Training Marketing your business online using Social Media is a great way to increase traffic to your site, raise awareness of your brand and engage with your customers. However Social Media also provides a platform for your customers to tell you (and everyone else) exactly what they think of you!

This Online Reputation Management training course provides a comprehensive guide to monitoring discussions about your brand, responding appropriately to negative comments and making the most of your brand evangelists

Online Reputation Management Course Objectives

On completion of this Online Reputation Management training course, delegates will be able to:

Understand the benefits and pitfalls of Social Media Marketing
Know which tools to use for brand monitoring and Online Reputation Management
Understand how to respond to complaints and criticisms online
Know how to engage with customers and make the best use of brand evangelists

Online Reputation Management Course Content

INTRODUCTION

When social media goes bad!
The cost of bad reputation

ESTABLISH A FOUNDATION

Protect your position > Register Twitter, URLs etc
How to establish a social media company policy
The socialisation of business: Public relations to human relations

LISTEN

Free social media monitoring tools
Search
Paid for social media solutions
What to do with the data

RESPOND

Dealing with complaints
What to do with praise > Evangelist
Crisis Q&As
Complaint escalation plan

ENGAGE

Enhancing reputation online
Be seen to listen
Ask customers for feedback
Build your customers into your R&D

SUMMARY