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Video is a great tool for anything from marketing to in house training as video content starts to replace written content. The way we digest and interact with media is changing and video is playing a huge part in this – you are more likely to see a video go viral than an article. Today’s blog looks specifically at video for training purposes and how it can benefit your company.
We offer comprehensive Video for the Web Training to help you produce web-friendly video content and comprehensive Adobe Premiere Elements Training to help you edit your videos to a professional standard.
However, a lot of people don’t have the time to produce their own video – and there are some great production companies out there who can help you.
In this post Guest blogger Andy Havard explains the benefits of using video for training.
Andy is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
Why Training Videos Are Becoming A Huge Benefit To Businesses Of All Niches
Andy Havard
Training videos aren’t a new revolutionary training tool, in fact they’ve been around for years and years. What has became revolutionary though is video itself. Gone are the days where only blue chip corporates could afford to create training videos and long gone are the days of having to train groups of staff by a worn out VHS tape on a battered old TV. This article explores the great new benefits of using training video in the 21st century and how it can become an essential tool for employees of any business.
1. Video Is Very Flexible
Video as a media is incredibly flexible. It can be burnt onto a DVD disc, copied onto USB sticks, embedded on Power Point presentations, emailed to staff and hosted on the Internet. Videos ability to be both digital and physical in format allows it to become a very versatile training material. It can be viewed on virtually any platform from phones and tablets to TV’s, computers and projectors. This makes your training video content adaptable to meet the needs of both your staff and your business. Read the rest of "Training Videos – Benefits for businesses"
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Posted by Guest Blogger in Internet Marketing Training on September 30th, 2011 | No Comments »
Image by @nan palmero on Flickr
LinkedIn groups are a great way to make connections and drive traffic to your website.
As the leader of social media platforms for professionals it is all about providing content to targeted groups.
However, as you can only subscribe to 50 groups and you are reaching out to like minded professionals the use of LinkedIn groups needs careful consideration.
Here are our top tips for effective use of LinkedIn Groups.
6 Top Tips for using LinkedIn groups effectively
- Finding LinkedIn Groups - This is the first step and is important to get right before anything else. As you can join a maximum of 50 groups you should think about what you are looking for in a group. Do you want to reach out to potential clients, to other businesses, to leaders in your field? Once you have established your goal you then have to be picky with your search terms. Anybody can start a group on LinkedIn so a bad choice of keywords is likely to result in thousands of results. So – decide on a specific goal from joining groups and then narrow down search terms to produce the best results.
- Deciding which LinkedIn groups to join - Once you have found a number of groups you need to decide which will be worthwhile to join and produce the results you desire. There’s no point in joining a LinkedIn group with a handful of people and there’s equally no point in joining an inactive group as neither are likely to generate any connections or traffic for you. Try and join groups used by industry professionals that are active and prompt discussion. If a group is full of spam then anything you post is likely to be lost or ignored.
Read the rest of "LinkedIn Groups – 6 Top Tips"
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Posted by Craig Charley in Social Media Training on September 23rd, 2011 | No Comments »
How is Programme Management different from Project Management?
Whilst Project Management is about controlling a project, Programme Management is concerned with controlling a group of related projects. (If the projects are not related then this becomes portfolio management)
When a project is too large to manage as a single entity it needs to be split up into smaller more manageable projects, often with multiple project managers.
These smaller projects should all be designed to achieve a single long-term objective or benefit for the organisation. It is the Programme Managers role to make sure all projects run on target and achieve their objectives.
Silicon Beach Training offer MSP training (Managing Successful Programmes) and PRINCE2 training courses in Brighton, Sussex.
Test your knowledge of MSP by trying our MSP Quiz
Read the rest of "What is Programme Management?"
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Posted by Heather Buckley in MSP Training on January 18th, 2010 | 1 Comment »
How to use Digg effectively: 10 steps to becoming a Digg pro!
Effectively using Digg can be hard to do, but when done it’s an invaluable way of achieving high Google rankings and driving traffic to your site. As with all in Social Media Marketing success comes with finding the balance between remembering the end game and remembering that it’s a social network – so no spamming or constant self-promo! This ten step guide will talk you through the Digg must-dos, tell you what big mistakes to avoid and help you decide if Digg is a useful marketing tool for your business. See this guide to the best social bookmarking sites if you’d like to compare Digg with other sites such as Delicious and StumbleUpon.
Silicon Beach Training offer a range of Social Media Training courses including SEO Courses and Blogging Training in Brighton, Sussex. We’re also on Digg – come and be our friends!
Read the rest of "How to use Digg effectively"
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Posted by Natasha Stone in Internet Marketing Training, SEO Training, Social Media Training on July 2nd, 2010 | 5 Comments »
Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex – but it would be mean of us not to make it available to everyone. We also provide creative courses like Photoshop Training and Leadership and Management Training like PRINCE2 Training and Business Analysis Courses. Enjoy…
Read the rest of "Making the Most of Social Media Marketing – Links"
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Posted by Aaron Charlie in Social Media Training on January 5th, 2010 | 65 Comments »
Silicon Beach Training are one of the UK’s leading providers of PRINCE2 Foundation Training and PRINCE2 Practitioner Training.
Now you can test your knowledge of PRINCE2 with our interactive PRINCE2 Quiz!
Did you Know - we also run regular ITIL Training, IOSH Health and Safety Training and ISEB/ISTQB Software Testing Training courses?
Read the rest of "PRINCE2 Quiz"
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Posted by Aaron Charlie in PRINCE2 Training on November 30th, 2009 | 19 Comments »
Image by Rafael Amado Deras
Silicon Beach Training offers Video for the Web training, SEO training and Social Media Training in Brighton, Sussex. We also offer Photoshop CS5 Training so I’ll have to take my own advice and get making and optimising some Adobe Photoshop CS5 Training Videos!
YouTube is the second most important search engine in the world according to Search Engine Watch. High ranked video in Youtube can often mean first page positions in Google’s universal search results. So in effect we need to answer two questions.
- How can I rank my videos in Youtube?
- How can I rank my Youtube videos in Google?
Read the rest of "Video SEO – How to optimise video for YouTube and Google"
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Posted by Heather Buckley in SEO Training, Social Media Training on June 24th, 2010 | 6 Comments »
Ever get intimidated by the fast-pace of Social Media? Ever feel you’re wasting time trying to keep on top of it all? Well fear no longer! We’re giving away a free Social Media Schedule PDF download, that we usually provide on our Social Media Training courses.
To accompany this, we’ve already posted a suggested timetable on how you can manage your Social Media activity. Of course, if you’re still struggling, our interactive Time Management Training and Stress Management Training courses are worth a look.
Not sure why you’d need a Social Media Schedule? See this video of Heather explaining why you must “remember the End Game” when Social Media Marketing.
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Posted by Natasha Stone in Social Media Training, Time Management Training on June 18th, 2010 | 4 Comments »
