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When it comes to social media there is an ever-increasing number of online channels which can be used to quickly spread the word about your projects, products and services. But the wide range of choices available and the software available to manage social media can be daunting.
When it comes to managing your social media, consider what your business priorities are and what areas you need to focus on daily, weekly or monthly. Planning your social media activity is crucial!
We’ve made life a little easier with our updated downloadable free Social Media Schedule .PDF!
Daily
Daily social media tasks are crucial for maintaining your image and conversing with others. While it is not time effectively to always be on Twitter and Facebook you want to make sure you respond to any communication quickly.
- Twitter – Tweet and respond to tweets and retweets – Tools such as TweetDeck and HootSuite are great ways to manage Twitter and if there’s a topic you want to keep an eye on you can create a search column using the related hashtag.
- Google+ – respond to mentions and comments on your posts, scan the feed for interesting content to +1.
- Facebook – check your profile, pages and groups and respond as appropriate.
- LinkedIn – respond to private messages and posts/comments in your groups if you have any.
- Blogs – Respond to comments on your own blog posts – this opens up a dialogue between you and your users/followers, maximising opportunities for business relationships and reciprical marketing.
- Bookmarking - Scan what’s popular on bookmarking and recommendation sites such as Delicious, Stumbleupon and Digg and then add your own bookmarks accordingly.
- Analytics – Google Analytics is the main choice for clear and concise information and it now features real time reporting. This is great as you can monitor your traffic from social media channels during campaigns to find our what elements of your social media strategy are the most successful.
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Posted by Heather Buckley in SEO Training, Social Media Training on October 21st, 2011 | 2 Comments »
Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex – but it would be mean of us not to make it available to everyone. We also provide creative courses like Photoshop Training and Leadership and Management Training like PRINCE2 Training and Business Analysis Courses. Enjoy…
Read the rest of "Making the Most of Social Media Marketing – Links"
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Posted by Aaron Charlie in Social Media Training on January 5th, 2010 | 65 Comments »
Your Social Media Management Schedule
NEW! Don’t miss our free Social Media Schedule download!
Ever feel a bit intimidated by the fast pace of social media and the sheer volume of it all? Our Social Networking Training, Blogging and SEO courses in Brighton, Sussex, are a good starting place if you’re new to blogging, Twitter, Facebook, LinkedIn WordPress and the like. But once you are up and running it’s still very easy to feel alarmed – but have no fear we have a solution!
It doesn’t matter how many tweets you make a day or how often you write a blog, as long as you plan your activity and break it down into simple stages. For those who struggle with this, consider our Time Management Training. A recent blog post listed the 50 most common social media mistakes and number one is “lack of planning” – planning your social media activity is crucial!
If you find yourself wondering “how do I manage my social media activity most efficiently?” then read on for our example schedule of what you can do throughout the day, once daily, weekly and monthly.
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Posted by Natasha Stone in Social Media Training, Time Management Training on October 18th, 2011 | 9 Comments »
A smart object is basically a shortcut or a reference to some original data so you have an external file which appears in a layer in your photoshop document but remains in its original place. If you subsequently change the original image any references to it in you new photoshop document will reflect the changes. Smart objects will be covered in our Beginners Photoshop Training training course in Brighton, Sussex.
You can convert one or any number of layers into a smart object in your active photoshop document.
Smart objects are created automatically when you place an Illustrator, raw or another Photoshop image into your document.
If you double-click the thumbnail for a Smart Object, the embedded (original) file opens.
Any edits you make on the open file will update automatically in your new document when you save the external or referenced file. You can reference the original file many times in your psd and all instances of it will update.
To create a Smart Object, do one of the following:
- Select one or more layers from the Layers panel
- Right-click (Mac: Ctrl-click) the while the layer or layers are selected and choose Convert to Smart Object
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Posted by Heather Buckley in Photoshop Training on April 27th, 2009 | No Comments »
Start off by opening up Excel 2007 by double clicking on the icon, either on your desktop or via the Programs list from the Start menu in the bottom left of your screen. All of this is covered in our Beginners Excel Course in Brighton, Sussex.
At the top of the Excel window is the title bar which will display the name of the workbook you are working on (Excel files are called Workbooks!). The default name for for a new Workbook is ” Book1″.
To the left of the Title Bar is the Quick Access Toolbar. This tool bar provides shortcuts to the most frequently selected tools. It looks like this:
If this is your first time using Excel then the bar will be set to its defaults: Save, Undo and Redo.
Undo will delete the action you have just taken and go back to what the situation was previously (useful if you make a mistake!)
Redo reverses the effects of pressing “undo” (if you decide it wasn’t a mistake after all!)
Save will initially prompt you to give your Workbook a name (something more exciting than Book 1!) and a location to save it in. After you’ve saved your Workbook for the first time, pressing “Save” again will save any updates you have made to the same file.
Located in the top left hand corner of the Excel Window is the Microsoft Office button. Click here to select from a variety of tasks from a drop-down menu including “Open”, “Save”, “Save As” etc… If you’ve worked with other Office product’s you’ll be familiar with these options.
In order to work well with Excel you have to give it the right instruction, and most of these are available on the ribbon. The ribbon is located below the Quick access toolbar across the top of the window. The ribbon is made up of lots of different tabs which display their corresponding command instructions when clicked. These tabs allow you to issue commands, access menus or access dialog boxes. There is also a “dialog box launcher” that, when clicked will offer additional commands that you may wish to use. Here is a picture of the Ribbon:
Excel Ribbon
Click image to view full size
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Posted by Alistair Wylie in Excel Training on May 1st, 2009 | No Comments »
Microsoft Excel Workbooks are made up of Spreadsheets. A Spreadsheet is organised into rows and columns of cells. The columns lettered and the rows are numbered. These numbers and letters combine to give each cell an address (e.g A1). All of this is covered in our Beginners Excel Training Course in Brighton, Sussex.
The contents of each cell can be entered via the formula bar. This is divided into two parts: the left side of the formula bar shows the cell address, and the right side shows the information that the cell is holding. If you can’t see the formula bar, select the “view” tab in the top menu and click the formula button in the show/hide section.
You can also see the total, mean, maximum or minimum of any numbers or cells by highlighting them and looking at your status bar. This is located at the very bottom of your excel window. If you wish you can also change the information the status bar gives by right clicking on the status bar and choosing its options in the Customise Status Bar Menu.
Excel Status Bar
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Posted by Alistair Wylie in Excel Training on May 1st, 2009 | No Comments »
The first thing that you will need to learn is how to move around a Spreadsheet. One way of doing this is to use the arrow keys on your keyboard to highlight a particular cell. The highlighted cell has a thicker black border than the others. Using the arrow keys you can move the selected cell up, down, left or right one cell at a time. You can also use the page up or page down keys to move a whole page at a time. All of this is covered in our Beginners Excel Course in Brighton, Sussex.
It’s easy to lose track of where you are in a spreadsheet – at any time you can hold the “Ctrl” key the “Home” keys together to return the selected cell to the top left of the sheet (cell A1). If you are new at this then it is worthwhile practicing this for a few minutes before continuing so as to get a better feel for moving around.
For a quick and easy way to locate a cell press the F5 key. This will open the “go to” box, where in you can enter the address of the cell that you want to go to, and be taken there immediately. Alternatively, you may find it easier to use the left part of the Formula bar at the top of your spreadsheet. Just type the address of the cell (e.g A1 or C4 etc…) and press enter
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Posted by Alistair Wylie in Excel Training on May 1st, 2009 | No Comments »
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