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Amy Rutter, Digital Marketing Consultant at zero G media divulges her top tips for a successful email marketing campaign…
Some may think that email marketing is dying a death to social media, but it’s is still a very effective and valid method of reaching your customers that should be an imperative part of your digital marketing strategy. Of course you will need a well designed template to start with, you can learn to do this in Dreamweaver in our post - How to Create Email Templates using Dreamweaver.
You’ve already got your subscribers – you know they’re interested in your company so that’s half the battle won. The next trick is to get your email noticed, opened and then acted upon.
So let’s look at 10 important things to consider when putting together an email campaign:
For a really in-depth, hands on guide to running campaigns, check out our 1-day Email Marketing Course
Email Marketing Top Tips!
1. From field
Ensure you set up a customised email address that will appear as the sender in the recipient’s inbox. If it says the name of your marketing agency or software or worse, is full of jargon, it’s likely to be deleted more or less immediately. Consider changing it to something that is more recognisable, like your company name or even make it more personal, such as ‘Emma from XX Company’.
2. Subject line
Be specific, with your primary focus on the first few words. When your customer is scanning their inbox, it rests on the first word or two catching their eye. Keep it short and punchy. Consider asking a question to encourage them to open the email – but don’t trick them by suggesting it contains something it doesn’t; you run the real risk of losing trust and custom. We have covered this in more detail in our post - Email Marketing Tips – Attention Grabbing Subject Lines
Read the rest of "Top 10 tips for Email Marketing"
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Posted by Guest Blogger in Internet Marketing Training, Sales Resources, Social Media Training on August 26th, 2011 | No Comments »
This chapter will concentrate on how you can add logos, photos and other kinds of imagery to your website. All this is covered in our comprehensive Dreamweaver training course in Brighton, Sussex.
Getting Images for Your Website
1: ADDING A LOGO: Most websites have a logo that appears on every page of the website. You will need to have a unique image as your site logo in order to complete this chapter.
Make sure your Logo is in a GIF, JPG or PNG image format.
If you don’t already have a logo, you can create one either by drawing them on paper and then scanning them, or by using a drawing program such as Photoshop or Fireworks
2: Other photos for your website
At this point you should also prepare any other images you wish to put on your site. It makes life a lot easier if all the images you need are available before you start.
Again, these images should be in a GIF, JPG or PNG image format.
Now you have the images for your site.
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Posted by Aaron Charlie in Dreamweaver Tutorial on March 6th, 2009 | No Comments »
Part 2.2: Adding Other Images to your Web Page
To add images into the main body of your web page you should use the same technique described above. All this is covered in our comprehensive Dreamweaver training course in Brighton, Sussex.
Place the text cursor where you wish to insert the image and select ‘Insert > Image’ from the menu. The same adjustments to the ‘H Space’ and ‘V Space’ can be made by adjusting the values in the ‘Properties’ panel.
You can also align your images to the right or left of your text. When you insert an image into the text it will probably similar to the image below:
You can align your images so the text flows all around them. To do this, select the image by left clicking it once. In the ‘Properties’ panel you should see a drop down menu entitled ‘Align’, it should be set to ‘Default’. Click the drop down menu and select ‘Left’.
The image should be aligned to the left with the text flowing around it like the image below:
To align the image on the right, select ‘Right’ from the ‘Align’ drop down menu in the ‘Properties’ panel.
Adjust the ‘H Space’ and ‘V Space’ values until you are happy with how the image displays.
When you are happy with the images you have added, save and publish your web page.
You should always test the changes you have made by pointing a browser at your site. Different browsers (Internet Explorer, Firefox & Opera are a few examples) sometimes display the same web page slightly differently. You should test your web page in as many browsers as possible to ensure that it displays correctly in all of them
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Posted by Aaron Charlie in Dreamweaver Tutorial on March 16th, 2009 | No Comments »
Part 5.1: Making your logo into a click-able link to your homepage
Most websites have a logo at the top of the page that when clicked takes you to the home page of the site. Although it is not compulsory, so many sites have this click-able logo that it has pretty much a convention. To make your site as user friendly as possible we would recommend that you follow this convention. All this is covered in our comprehensive Dreamweaver training course in Brighton, Sussex.
1: Open Dreamweaver and load your ‘index.html’ page.
2: Click your logo on this page to select it, this will display the ‘Properties’ panel at the bottom of the main Dreamweaver window.
3: In the ‘Link’ field, enter the absolute URL of your site (http://www.example.com). If you haven’t registered a domain name, it is also possible to use a relative link here (index.html).
We recommend that you use the absolute link here.
4: In the ‘Border’ field in the ‘Properties’ panel enter a value of ‘0’ (zero). Some browsers put a blue border around images that are links. Entering ‘0’ here removes this border.
5: Save and publish your web page. You will notice that when you roll the cursor over the logo it now changes from an arrow to a pointing finger showing that the image is now a link.
Making other images into links
You can use the same method described above to make other images on your site into links.
At the moment ‘index.html’ is the only page in your web site. You can create images that link to pages that don’t yet exist and make these pages later. When you click on a link to a page that doesn’t exist your browser will display a ‘404 file not found’ error, this is normal and the error will disappear when the pages are made.
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Posted by Aaron Charlie in Dreamweaver Tutorial on March 16th, 2009 | 3 Comments »
