One of the most common problems people encounter whilst trying to sell their product or service is that they can’t seem to close the deal. Here are some helpful pointers which  should lead to you being more successful closing a sale.

Center your pitch around the customer

The main focus of you pitch should be about how this product is good for your customer in particular.  One way of doing this without being too intrusive or obvious is to refer any question you are asked back to the customer, for instance if they ask “does it come in pink?” you would then ask “do you want it in pink?”

Be honest

Reassure the customer that you can be trusted. The customer will always be a little skeptical of your intentions so it is important to be honest with them from the beginning.  Tell them what you would like from the sale, what the product does and how it benefits the customer. This will let everyone know where they  stand and avoid wasting time.

Recognize the signs

When a customer has become more open to the idea of buying or seems to be considering it they will often ask questions that relate to the buying process, i.e.” how long is  the delivery?” or ” how long does the warranty run for?” These are the signs you have to learn to recognise, they show what a customer is thinking and when it would be a good time to try and close the deal.

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Posted by Aaron Charlie in Sales Resources on May 1st, 2009 | No Comments »

Here are 5 basic rules top help improve your overall customer satisfaction.

1. Prioritise people before paperwork. Make sure that the customer is always number one, this will help the customer to feel more important and that they are valued by your business, after all it’s them that your business depends upon.
2. Manners. Customers are very sensitive to how they are being spoken to, a few polite manners in this sort of situation will go a long way.
3. Never hurry your customer. This is something that all customers hate. They don’t like to feel under pressure or stressed, especially if it means that  they might buy something that they don’t want and waste their money and time.
4. Always be friendly. This will not only help the customer feel more at ease but it will also help lighten the mood and help create a bettor environment for customers in general. It may even be the case that a customer now somehow feels a sense of loyalty toward your business and will be more inclined to use you again.
5. The customer is always first. This is really the underlying principle behind all the previous rules. If the customer doesn’t feel wanted or appreciated then obviously they will be far less likely to buy anything or to ever return. However if they do feel that they are wanted and appreciated then the reverse is true and they will be more inclined to do the aforementioned actions. This is the key to customer satisfaction and should be the building block of how you treat your customers.

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Posted by Aaron Charlie in Sales Resources on April 1st, 2009 | No Comments »