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LinkedIn groups are a great way to make connections and drive traffic to your website.
As the leader of social media platforms for professionals it is all about providing content to targeted groups.
However, as you can only subscribe to 50 groups and you are reaching out to like minded professionals the use of LinkedIn groups needs careful consideration.
Here are our top tips for effective use of LinkedIn Groups.
6 Top Tips for using LinkedIn groups effectively
- Finding LinkedIn Groups - This is the first step and is important to get right before anything else. As you can join a maximum of 50 groups you should think about what you are looking for in a group. Do you want to reach out to potential clients, to other businesses, to leaders in your field? Once you have established your goal you then have to be picky with your search terms. Anybody can start a group on LinkedIn so a bad choice of keywords is likely to result in thousands of results. So – decide on a specific goal from joining groups and then narrow down search terms to produce the best results.
- Deciding which LinkedIn groups to join - Once you have found a number of groups you need to decide which will be worthwhile to join and produce the results you desire. There’s no point in joining a LinkedIn group with a handful of people and there’s equally no point in joining an inactive group as neither are likely to generate any connections or traffic for you. Try and join groups used by industry professionals that are active and prompt discussion. If a group is full of spam then anything you post is likely to be lost or ignored.
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Posted by Craig Charley in Social Media Training on September 23rd, 2011 | No Comments »
How is Programme Management different from Project Management?
Whilst Project Management is about controlling a project, Programme Management is concerned with controlling a group of related projects. (If the projects are not related then this becomes portfolio management)
When a project is too large to manage as a single entity it needs to be split up into smaller more manageable projects, often with multiple project managers.
These smaller projects should all be designed to achieve a single long-term objective or benefit for the organisation. It is the Programme Managers role to make sure all projects run on target and achieve their objectives.
Silicon Beach Training offer MSP training (Managing Successful Programmes) and PRINCE2 training courses in Brighton, Sussex.
Test your knowledge of MSP by trying our MSP Quiz
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Posted by Heather Buckley in MSP Training on January 18th, 2010 | 1 Comment »
How to use Digg effectively: 10 steps to becoming a Digg pro!
Effectively using Digg can be hard to do, but when done it’s an invaluable way of achieving high Google rankings and driving traffic to your site. As with all in Social Media Marketing success comes with finding the balance between remembering the end game and remembering that it’s a social network – so no spamming or constant self-promo! This ten step guide will talk you through the Digg must-dos, tell you what big mistakes to avoid and help you decide if Digg is a useful marketing tool for your business. See this guide to the best social bookmarking sites if you’d like to compare Digg with other sites such as Delicious and StumbleUpon.
Silicon Beach Training offer a range of Social Media Training courses including SEO Courses and Blogging Training in Brighton, Sussex. We’re also on Digg – come and be our friends!
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Posted by Natasha Stone in Internet Marketing Training, SEO Training, Social Media Training on July 2nd, 2010 | 5 Comments »
Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex – but it would be mean of us not to make it available to everyone. We also provide creative courses like Photoshop Training and Leadership and Management Training like PRINCE2 Training and Business Analysis Courses. Enjoy…
Read the rest of "Making the Most of Social Media Marketing – Links"
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Posted by Aaron Charlie in Social Media Training on January 5th, 2010 | 65 Comments »
Silicon Beach Training are one of the UK’s leading providers of PRINCE2 Foundation Training and PRINCE2 Practitioner Training.
Now you can test your knowledge of PRINCE2 with our interactive PRINCE2 Quiz!
Did you Know - we also run regular ITIL Training, IOSH Health and Safety Training and ISEB/ISTQB Software Testing Training courses?
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Posted by Aaron Charlie in PRINCE2 Training on November 30th, 2009 | 19 Comments »
Image by Rafael Amado Deras
Silicon Beach Training offers Video for the Web training, SEO training and Social Media Training in Brighton, Sussex. We also offer Photoshop CS5 Training so I’ll have to take my own advice and get making and optimising some Adobe Photoshop CS5 Training Videos!
YouTube is the second most important search engine in the world according to Search Engine Watch. High ranked video in Youtube can often mean first page positions in Google’s universal search results. So in effect we need to answer two questions.
- How can I rank my videos in Youtube?
- How can I rank my Youtube videos in Google?
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Posted by Heather Buckley in SEO Training, Social Media Training on June 24th, 2010 | 6 Comments »
Ever get intimidated by the fast-pace of Social Media? Ever feel you’re wasting time trying to keep on top of it all? Well fear no longer! We’re giving away a free Social Media Schedule PDF download, that we usually provide on our Social Media Training courses.
To accompany this, we’ve already posted a suggested timetable on how you can manage your Social Media activity. Of course, if you’re still struggling, our interactive Time Management Training and Stress Management Training courses are worth a look.
Not sure why you’d need a Social Media Schedule? See this video of Heather explaining why you must “remember the End Game” when Social Media Marketing.
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Posted by Natasha Stone in Social Media Training, Time Management Training on June 18th, 2010 | 4 Comments »
Direct traffic in Google Analytics
During Google Analytics training delegates frequently ask what does direct traffic mean? Here’s our concise answer to help all beginners – if you’re already familiar with Analytics basics you may be interested in our Advanced Google Analytics training in Brighton, Sussex.
We run SEO training and frequently blog on all things SEO e.g. what’s the latest on nofollows?, optimising Facebook for Google and do MicroSites work?; do get in touch if there’s some SEO information you’d like to see covered.
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Posted by Faye Binfield in SEO Training on June 15th, 2010 | 2 Comments »
