Social Media Training: remember the end game

social-media-end-gameRemembering the end game when Social Networking

Social Media Training course excerpt 2

This is the second post of several free videos from Silicon Beach Training’s Social Media course, which we run regularly in Brighton along with various other courses such as Photoshop for Web Training, Blogging Training and SEO Training in Brighton, Sussex.

The Social Media End Game

On our recent Social Media Training course, Heather Buckley explains the importance of remembering “The End Game” when using Social Media for business. You can build standalone relationships on any platform, but you shouldn’t forget what your business is and where you ultimately want to send someone – to your website and to your products.

Why Social Media Networking must stay targeted

Heather goes on to explain that marketing with Social Media can seem like playing a game and can be fun; thus it’s very easy to forget what you’re doing it for -brand awareness and growing your business and increasing sales! Of course, social networks are not for direct selling. But when you are making friends and joining conversations, it’s important to remain targeted i.e. to ensure you’re building up relevant networks.

Social Media marketing success depends on never losing perspective; every action you take should tie into your ultimate goal. Mashable has some tips on how to reduce Social Media distractions to get started with.

That’s all for now, but check back next week for videos on how the consumer is changing and how businesses need to adapt.

Don’t forget to watch our other Social Media Training video blogs:

1: Is Social Media free?

3: Remember the End Game

4: Why bother blogging?

Related posts:

  1. Making the Most of Social Media Marketing – Links
  2. Social Media Training: is Social Media free?
  3. How to choose the best Social Bookmarking sites
  4. Social Media Guidelines
  5. How to Create a Facebook Fan Page for your Business

Similar resources you may like

Related posts:

  1. Making the Most of Social Media Marketing – Links
  2. Social Media Training: is Social Media free?
  3. How to choose the best Social Bookmarking sites
  4. Social Media Guidelines
  5. How to Create a Facebook Fan Page for your Business

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7 Responses to “Social Media Training: remember the end game”

Tweets that mention Social Media Training: remember the end game « Silicon Beach Training Resources -- Topsy.com says:

[...] This post was mentioned on Twitter by heather buckley, SiliconBeachTraining. SiliconBeachTraining said: @BuckleyHeather on remembering the end game when social media marketing > http://bit.ly/9e9BiO < new video! [...]

Andy @ FirstFound says:

Another excellent video guys, thanks!

Social Media Training: Crazy Cameras and Reputation Management « Silicon Beach Training Resources says:

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Social Media Training: why bother blogging? « Silicon Beach Training Resources says:

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Download free Social Media schedule « Silicon Beach Training Resources says:

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How to use Digg effectively « Silicon Beach Training Resources says:

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Social Media Training: is Social Media free? « Silicon Beach Training Resources says:

[...] 3: Remember the End Game [...]

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