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This is the second post of several free videos from Silicon Beach Training’s Social Media course, which we run regularly in Brighton along with various other courses such as Photoshop for Web Training, Blogging Training and SEO Training in Brighton, Sussex.
On our recent Social Media Training course, Heather Buckley explains the importance of remembering “The End Game” when using Social Media for business. You can build standalone relationships on any platform, but you shouldn’t forget what your business is and where you ultimately want to send someone – to your website and to your products.
Heather goes on to explain that marketing with Social Media can seem like playing a game and can be fun; thus it’s very easy to forget what you’re doing it for -brand awareness and growing your business and increasing sales! Of course, social networks are not for direct selling. But when you are making friends and joining conversations, it’s important to remain targeted i.e. to ensure you’re building up relevant networks.
Social Media marketing success depends on never losing perspective; every action you take should tie into your ultimate goal. Mashable has some tips on how to reduce Social Media distractions to get started with.
That’s all for now, but check back next week for videos on how the consumer is changing and how businesses need to adapt.
Don’t forget to watch our other Social Media Training video blogs:
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Andy @ FirstFound says:
Another excellent video guys, thanks!
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