Social Media Training: Crazy Cameras and Reputation Management

Crazy Cameras and Reputation Management

Social Media Training course excerpt 3

This is the third post of several free videos from Silicon Beach Training’s recent Social Media course, which runs regularly in Brighton along with various other courses such as Photoshop for Web Training, Blogging Training and SEO Training in Brighton, Sussex.

Consumers are changing, so marketing must too…

In the introduction to our last Social Media Training session, Heather Buckley speaks to the delegates about how consumers are changing;  when we want information we “Google it”. She explains that old-fashioned modes of advertising do not work anymore and that business marketing must take this into account – marketers must get social and be part of the crowd.

The Importance of Reputation Management: Crazy Cameras

Heather takes a personal example (I’m sure most of us have one of these, beyond the commonly cited Nestle fiasco); she recently bought a product from Crazy Cameras because they were the cheapest but ended up being ripped off. Had she done what many consumers now do, and looked their brand up on Google (or even Twitter) she would have thought twice…

For example, click the images below for a Twitter and general Google search for Crazy Cameras

Consumers will no longer be talked at, they instead expect you to be accountable and they expect to be able to come to you. Business marketing must reflect this; not only should you be using social media, but you should be using it to join the online community. If you’re not part of the online conversation around your brand and industry, that doesn’t mean it’ll stop and wait for you.

Don’t forget to watch our other Social Media Training video blogs:

1: Is Social Media free?

2: Remember the End Game

4: Why bother blogging?

Related posts:

1. Making the Most of Social Media Marketing – Links
2. Social Media Training: remember the end game
3. Social Media Training: is Social Media free?
4. How to choose the best Social Bookmarking sites
5. Social Media Guidelines

Similar resources you may like

Related posts:

1. Making the Most of Social Media Marketing – Links
2. Social Media Training: remember the end game
3. Social Media Training: is Social Media free?
4. How to choose the best Social Bookmarking sites
5. Social Media Guidelines

Tags

blogging training sussex, business marketing, changing consumers, course, crazy cameras, crowd, google, reputation management, search engine optimisation training sussex, seo training sussex, social media course, social media for business, social media marketing, Social Media Training, sussex, Training

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