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Social Media
If you would like help with your social media we offer a great social media training course. We have just launched new HTML5 training and Email Marketing Training course. Search Engine Optimisation training course is also popular.
How often should you tweet?
Simple answer -as often as you’ve got something worth saying, having said that the more often you tweet, the higher the quality of each tweet needs to be. If your tweets are filling up your followers tweet stream they’ll soon get fed up and unfollow you.
Even if you tweet a lot of useful stuff if you also tweet too much useless stuff it will get too time consuming for your followers to pick the meat form the bones, you need to debone your tweets!
What should you tweet about?
It’s not just stuff that others can profit from that you should be tweeting however. I’ts good to mix in some personal stuff too — being you injects a human element into your twitter account that others can relate to.
So tweeting in a nutshell:
- Never tweet worthless junk
- Sometimes tweet personal stuff — especially if it’s something others will relate to.
- Make sure a really big proportion of your tweets are very high value and that this proportion is higher the more often you tweet.
- As a rough guide tweet about 15 – 20 times a day unless you’re consistently delivering exceptional value..
If you would like help with your social media we offer a great social media training course. We have just launched new HTML5 training and Email Marketing Training course. Search Engine Optimisation training course is also popular.
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Posted by Heather Buckley in Social Media on August 17th, 2010 | No Comments »
thanks to Laurence Simon AKA isfullofcrap on flickr
In a nutshell, if you are serious about Social Media (see our Social Media Training Course) you should use you blog to provide content for Twitter, Linkedin and Facebook accounts. Your blog also gives you a great way to post links into comments on posts about similar topics which is very good for your SEO or Search Engine Optimistation (see our SEO Training course). If you are new to blogging and want to know what to write about check out our regular Blogging Training course.
Here are the reasons why I think every business should be Blogging:
- Blogging defines your business or you as an individual – good for social media (see our social media training course).
- You can ask for feedback on your blog and get others to generate new content – good for SEO (see our SEO Training course).
- You attract links to your site. Posts get picked up by news feeds and other bloggers all the time.
- You can use your important keywords in the body – good for SEO.
- You can make some keywords into anchor text – good for SEO
- You can link to your blog with your microblogging sites (Twitter, Linkedin, Facebook, Tumbler etc) – good for SEO and Social Media
- You can check your analytics from your blog to see what interests people, what works and where they go next. (see our Google Analytics Training Course)
- You can use your blog to concentrate on individual product or services
- You can advertise special offers or promotions and then link to them from other sites – Good for SEO, or tweet about them etc – Good for Social Media
- Blog posts are a great place to embed videos. Great for SEO and Social Media
We reccomend Wordpress for your blog though there are alternatves around (we offer wordpress training of course!) Wordpress however make it easy to SEO your blog, add plugins and widgets for adding social media elements. The best thing is to integrate your Wordpress site seamlessly into your main site like we do. In fact our free resources section is one wordpress site and our silicon beach training blog is another wordpress site. This is best for SEO as google sees the site and the two blogs as one domain. You can learn how to do this on our customising wordpress templates training course.
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Posted by Heather Buckley in SEO Training, Social Media on August 5th, 2010 | 4 Comments »
Social Media: The Basics
If you would like help with your social media we offer a great social media training course. We have just launched new HTML5 training and Email Marketing Training course. SEO Training is also popular.
Many will tell you that Social Media is fast becoming an essential tool for business in all areas, but most of these people will not be able to tell you how to use it properly!
- Make sure you’re not selling yourself short, Social Media isn’t just Twitter. Remember, Facebook & even YouTube can be used to help you and your business
- Twitter can still become a valuable SM asset to your company. Look at Chris Brogan’s blog post ‘50 ideas on using Twitter for business‘, which forms part of his Social Media 100 project.
- Do you offer a product/service? Offer support via Twitter. If you’re attempting to create sales from your use of Twitter, think about offering a ‘Twitter exclusive’ voucher code or discount offer.
- Use Facebook pages, users can ‘Like’ your company or product, and you can encourage discussion and feedback from Facebook users. This can be invaluable, especially when you consider the fact that Facebook has over 400 million active users. That’s a lot of people you can potentially reach.
- YouTube is, to me, an almost criminally underused resource for businesses. Start up your own YouTube channel and fill it with interesting, different content. A few videos giving a tour of your offices, or introducing staff helps to create a different kind of relationship with your customers and users. There are more uses for YouTube within your business than you think.
- On a more professional level, LinkedIn is a valuable tool that enables you to build working relationships with fellow professionals.
- Lastly, make sure you blog. Offering a slightly relaxed standpoint from within the business will help others to better understand what it is you do and how they can relate.
However, using all these different platforms can prove to be a fruitless exercise if you fail to consider how these services can help your business. Don’t use SM platforms for the sake of using them, ensure that you can use them well and use them to your advantage. A training program focusing on Social Media would be an ideal starting point.
Pair this with some SEO training, tie it all in together and you’ll be well on your way to creating a formidable Social Media presence for your business.
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Posted by Heather Buckley in Social Media on July 29th, 2010 | No Comments »
How to use Digg effectively: 10 steps to becoming a Digg pro!
Effectively using Digg can be hard to do, but when done it’s an invaluable way of achieving high Google rankings and driving traffic to your site. As with all in Social Media Marketing success comes with finding the balance between remembering the end game and remembering that it’s a social network – so no spamming or constant self-promo! This ten step guide will talk you through the Digg must-dos, tell you what big mistakes to avoid and help you decide if Digg is a useful marketing tool for your business. See this guide to the best social bookmarking sites if you’d like to compare Digg with other sites such as Delicious and StumbleUpon.
Silicon Beach Training offer a range of Social Media Training courses including SEO Training and Blogging Training. We’re also on Digg – come and be our friends!
Read the rest of "How to use Digg effectively"
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Posted by Natasha Stone in SEO Training, Social Media on July 2nd, 2010 | 3 Comments »
Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses – but it would be mean of us not to make it available to everyone. Enjoy…
Read the rest of "Making the Most of Social Media Marketing – Links"
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Posted by Colin Welch in Social Media on January 5th, 2010 | 56 Comments »
Image by Rafael Amado Deras
Silicon Beach Training offers Video for the Web training, SEO training and Social Media Training. We also offer Photoshop CS5 Training so I’ll have to take my own advice and get making and optimising some Adobe Photoshop CS5 Training Videos!
YouTube is the second most important search engine in the world according to Search Engine Watch. High ranked video in Youtube can often mean first page positions in Google’s universal search results. So in effect we need to answer two questions.
- How can I rank my videos in Youtube?
- How can I rank my Youtube videos in Google?
Read the rest of "Video SEO – How to optimise video for YouTube and Google"
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Posted by Heather Buckley in SEO Training, Social Media on June 24th, 2010 | 6 Comments »
Ever get intimidated by the fast-pace of Social Media? Ever feel you’re wasting time trying to keep on top of it all? Well fear no longer! We’re giving away a free Social Media Schedule PDF download, that we usually provide on our Social Media Training courses.
To accompany this, we’ve already posted a suggested timetable on how you can manage your Social Media activity. Of course, if you’re still struggling, our interactive Time Management Training and Stress Management Training courses are worth a look.
Not sure why you’d need a Social Media Schedule? See this video of Heather explaining why you must “remember the End Game” when Social Media Marketing.
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Posted by Natasha Stone in Social Media, Time Management on June 18th, 2010 | 4 Comments »
“A business without a blog is a business without a heart”
Social Media Training course excerpt 4
This is the fourth video blog from Silicon Beach Training’s Social Media Training session which runs regularly in Brighton, on its own or discounted as part of our new Social Media and SEO Training package.
In this first video Heather Buckley (one of our directors and co-founders) explains that a regularly updated blog will form the backbone of an online marketing strategy and that a business marketing online without a blog is really a business without a heart…
Read the rest of "Social Media Training: why bother blogging?"
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Posted by Natasha Stone in Social Media on June 1st, 2010 | 2 Comments »
