Direct E-Mail Marketing training uk

E-Mail Marketing training uk

For a comprehensive 2-day introduction to online marketing, book this Direct Email Marketing training course with our 1-day Search Engine Optimisation training course.

Do you ever have a need to contact your clients or prospective clients by e-mail but want to present information on your products or services graphically? If so this is the e-mail marketing training course for you.

Direct E-Mail Marketing Training Course Content

What is an HTML email?

Why send HTML emails?

the benefits of email in general
what is email good for?
Why use HTML emails?

Explaining some of the Jargon

Acronyms in the HTML email world

Knowing your target audience

customer relationship management
understanding your audience

Managing an email campaign

the mailing list
list management
bounced email
subscriber information
angry subscribers
worthless email addresses
contact strategy
viral marketing
incoming email
autoresponders
factors that affect the response
guidelines for good email practice

Tracking

why track?
links
visitor statistics

Sending out the email

Sending out the mail yourself via your own ISP
Using an ESP Email Service Provider
The recipient fields

Legal & Related Issues

Data Protection & Privacy
The Directive on Privacy and Electronic Communications
Additional information

Composing your HTML email content

Before you start
Web design principles
Subject
Content
Newsletters / e-zines
Style
Layout

How to send a basic HTML email

using Outlook Express
basic HTML
basic HTML email source code
basic HTML layout using tables
useful HTML commands

Images

image formats
image sourcing
image manipulation
keeping the file size down
animated gifs
background images
tracking image
blocking images

Technical Considerations

HTML
Active scripting: Javascript, ActiveX, VBScript etc
forms
CSS
rich media content
general guidelines

Understanding Email Headers

what are headers
viewing the headers
the source code
MIME
a MIME example
some common MIME headers
writing your own headers

Limitations

text only views
web based clients
AOL
if all else fails

How to send an HTML email – summary

Testing

How to avoid being seen as spam

by your isp
by other isp’s
by viewers

The 7 sins of HTML email

Conclusion

Web and Internet Training
ActionScript 2 Training Contribute Training Contribute Professional Training CSS Training Advanced CSS Training Databases with Dreamweaver Training Direct Email Marketing Training	Dreamweaver Training Advanced Dreamweaver Training Dreamweaver Ultradev Training Internet Marketing Training Search Engine Optimisation Training Fireworks Training Flash Training	Flash Actionscript Training GoLive Training HTML Training MySQL Webdatabases Training Web Accessibility Training Web Design Training Web Design Week Training

Web & Internet Training UK
ActionScript 2 Training Contribute Training Contribute Professional Training CSS Training Advanced CSS Training Databases with Dreamweaver Training Direct Email Marketing Training	Dreamweaver Training Advanced Dreamweaver Training Dreamweaver Ultradev Training Internet Marketing Training Search Engine Optimisation Training Fireworks Training Flash Training	Flash Actionscript Training GoLive Training Web Accessibility Training HTML Training MySQL Webdatabases Training Web Design Training Web Design Week Training

E-Mail Marketing training uk

For a comprehensive 2-day introduction to online marketing, book this Direct Email Marketing training course with our 1-day Search Engine Optimisation training course.

Do you ever have a need to contact your clients or prospective clients by e-mail but want to present information on your products or services graphically? If so this is the e-mail marketing training course for you.

Direct E-Mail Marketing Training Course Objectives:-

Direct E-Mail Marketing Training Course Content

Direct E-Mail Marketing Course Prerequisites:-

Direct E-Mail Marketing Training Recommended Reading:-

Web and Internet Training

Web & Internet Training UK


Direct E-Mail Marketing training - 1 day - private courses from £595 + vat