Internet Marketing training - 1 day - private courses from £695 + vat
Internet Marketing training uk
This Internet Marketing training course will teach you how to evaluate your current site performance; implement strategies to enhance customer experience of your site; increase quality traffic using e-marketing techniques; and measure the effectiveness of your e-marketing campaign.
Internet Marketing Training Course Objectives
During this Internet Marketing training course you will learn how to identify, anticipate & satisfy your customers needs by implementing effective e-marketing strategies.
Internet marketing Training Course Content
The current e-marketing situation
- e-marketing in the context of e-business
- New models for e-business
- What are other businesses doing?
Evaluating your current e-marketing
- Your sites current e-marketing
- Understanding your e-customers
- Market research
- Niche markets
- USP (Unique Selling Point)
Objectives
- Increasing sales
- Adding value for customers
- Communicating with customers
- Saving money
- Expanding your business
Good site design
- Building a customer oriented site
- Integrating with your business
- Layout & navigation
- Ease of use
- Download speed
- Accurate, attractive copy
- Frequent updates
Accepting credit card payments
- Merchant accounts
- Third party processors
- Complete e-commerce systems
Communication with customers
- CRM (Customer Relationship Management)
- Databases
- Cookies
- Customer profiling
- Incoming email
- Autoresponders
Customer loyalty / retaining visitors
- Making ‘sticky’ websites
- Added value
- Building a community
- Incentives
- Opt-in emails
- Newsletters / E-Zines
- Weblogs
Traffic building
- Promotions
- Search engines
- Portals
- Links
- Newsgroups, forums & bulletin boards
- Banners
- Pay-per-click
- Viral Marketing
- Spam
- Offline advertising
- Strategic networking
- Affiliate schemes
Using other e-tools
- Interactive digital TV
- Interactive radio
- WAP / WML
- Mobile phones
- Kiosks
- CD-Roms
Budgeting for success
- Development, maintenance & promotion
- Managing your resources
Measuring your success
- Tracking your visitors
- Web statistics
- Attrition, conversion & churn rates
- Automatic statistical analysis
- Feeding back the lessons learnt
Legal aspects
- Data Protection & Privacy
- Cookies
- P3P (Platform for Privacy Preferences)
- Copyright, patents & trademarks
- Email unsubscribe option
- Customs & Excise
Internet Marketing Course Prerequisites
There are no prerequisites for this internet marketing training course.
What our clients think of our Internet marketing training courses
I attended the e-marketing course last week and would like to thank everyone at Silicon Beach. I found it really informative and helpful and it has really put me on course to create a comprehensive e-marketing campaign.
Rebecca Long - Urban Paws
I really enjoyed the course, particularly the relaxed classroom environment that meant we could all bounce ideas around as a group. The content provided me with the right amount of information as an E-Marketing beginner and over the last few months I've continually referred back to my notes. Overall, I felt the course got me on the right track for marketing our new website. Thank you for making such a great course available!
Hilary Harris - Stridepool
Internet Marketing Training Recommended Reading
101 Ways to Promote Your Web Site: Fourth Edition - S. Sweeney – buy from amazon
home book this course resources 01273 622272 info@siliconbeachtraining.co.uk
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