Train the Trainer Case Study: Pure360
We were really excited recently when Pure360, one of the UK’s leading email and SMS marketing providers, contacted us with a problem: they wanted to change the way their in-house training was delivered, based on our popular Train the Trainer course, to develop a structured process for sharing their wealth of expertise throughout the company.
After consultation with our lead TTT trainer, we designed a high energy, interactive session with lots of practical content. As staff from across the company would be attending, the training needed to be relevant for both those new to the subject and those with more experience.
So they could use their new skills immediately, we used work based examples to make the training directly relevant to the work they do.
If you want to improve your in-house training, or believe your training needs analysis then our Train the Trainer workshops come highly recommended, allowing you to build on your strengths and work on your weaknesses to make sure that your delegates learn everything they need to and leave the session satisfied.
Don't just take our word for it though, Pure360 contacted us recently to let us know how much they enjoyed the training...
From Vicky Cohen, Head of Talent Management, Pure360
“At Pure360 we have a huge amount of email marketing expertise in house and because we work in a fast moving technology sector, we really are the experts at what we do. We needed to tap into the heads of our resident experts and help them share to their knowledge with each other. This is why we decided to offer Train the Trainer training to approximately 50% of our staff (45 employees).
We worked with Silicon Beach to put together a course that fitted our company culture and needs and the course received 'good' and 'excellent' feedback across the board. Even experienced trainers left the training with renewed ideas and enthusiasm for how to get their message across to their audience in an engaging and memorable way.
The course has had an instant impact on how we communicate and share information as a business, not just in our training sessions but in all of our interactions. Once you focus on your audience rather than on your message, you get great results.
We're now receiving requests from the rest of the company to run the training again, so we hope to be having SBT back again soon.”
We also received some excellent comments from some of the delegates themselves
“The training highlighted areas that I think many people forget to consider when helping others.”
“I now have a far better understanding of how to effectively engage with people and get them to practice what I've taught them in the session.”
“I have a clear understanding of how to go about delivering a training session.”
“I definitely learned how I can become a better trainer, now I just need to apply my knowledge!”
If, like Pure360, you want to tap into your top talent and start training in-house, give us a call on 01273 622272 to hear how we can help get you started through in-depth, practical Train the Trainer sessions.
Backblog comments powered by Disqus