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Use blogging and social media for SEO
So you’ve followed our writing a great blog post advice or been on our blogging training course and written a killer blog post. Now what?
If you are new to Social Media we provide an excellent Social Media Course you can save a lot using our summer deals especially if you book with a SEO Course or a Google Analytics course, other combinations of discounted courses available.
You need to people to see your post especially if your blog is new. Here are some top tips for publicising your Blog. These techniques not only get traffic to your blog but also serve as a very effective way to use social media for link building – which is great for your SEO (Search Engine Optimisation) .
How to Increase Traffic to your Blog, Improve Ranking and Link Building using Social Media
- Send out a tweet with a link to the post.
- Word the Tweet so people will want to click the link!
- Use relevant hashtags (#)
- Leave room for people to re-tweet (i.e. there should be enough space to add “RT: @sbttraining” to the Tweet)
- DM the tweet to any relevant / influential people who you have already established a relationship with
- Post the link to the wall of your business page (see setting up a facebook business page) with a brief description of what the post is.
- Search for other topic related Facebook business pages and find ones that automatically show “others” posts on their wall, you can post your link up here too.
Use Social Bookmarking sites
Stumbleupon – http://www.stumbleupon.com
Create an account or login to your existing account
- Click on relevant topics in the “suggested list”
- Add other keywords as topics – separate by comma
- Write a short description of the post in the “Review” box (include keywords) and submit
Reddit – http://www.reddit.com/
Create an account or login to your existing account
- Make sure there are no unusual characters in the title
- Enter the letters in the box at the bottom and submit
- The great thing about reddit is that the links are dofollow hooray!!
- While you are there reddit other peoples relevant posts too
Read the rest of "Increase traffic and improve ranking with Blogging and Social Media"
Posted by Heather Buckley in News, SEO, Sales & Marketing, Social Media on August 23rd, 2010| 2 Comments »
What’s all this Twifficiency malarkey? Here’s the real score
“My Twifficiency score is ?% What’s yours?” – In the space of one hour Tweets like this became a viral phenomena yesterday. Then followed all the tweets of complaints as users accounts started to tweet without permission.
Even Google exec Marissa Mayer got duped, while revealing a 0-percent Twifficiency score.
If you need to learn about social media why not come on one of our social media courses.
The website claims that: “Twifficiency calculates your Twitter efficiency based upon your Twitter activity. Including how many people you follow, how many people follow you, how often you tweet and how many tweets you read.” Similar applications in the past have become popular as people like to compete and compare their scores.
This time, however there is no obvious notification that the service would auto-tweet your Twifficiency score. The app uses Twitter’s secure oAuth method to log you in and Twitter’s standard-issue warning that the app wants the ability to “Access and update” your Twitter account
According to the 17 year old Scottish web developer James Cunningham he had developed the app to learn how oAuth worked. He was apparently unaware of the viral capabilities of his app
James Cunningham - Twifficiency developer explains:
“OK. Twifficiency shouldn’t tweet your score automatically :/ Error on my behalf, I was just learning to use oAuth Up until now I had always used Basic Auth, and Twifficiency was my way to learn how to use oAuth.”
Read the rest of "Twifficiency – by James Cunningham -What’s the Score?"
Posted by Heather Buckley in News, Social Media on August 18th, 2010| No Comments »
Silicon Beach Training offer a full range of creative software courses including Photoshop Training, SEO Training as well as HTML5 training, Social Media Courses, Blogging Courses, and WordPress Training, and if you are tweeting too much and you can’t stop you might need some time management training!
Things to remember when using twitter for business.
Twitter is addictive
Twitter is time consuming
Twitter can eat you up!
Don’t worry, here are some simple tips to save your sanity as well as your time!
- Don’t read every tweetlet them tumble off the page like a waterfall
- Don’t reply to every @ tweet directed to you, you are only human, try keeping a list of big influencers, reply to these first then see what you have time for
- Use 1-to-1 conversations – DM’s if the conversation isn’t interesting to the whole community
- Use Twitter Search to check if someone’s talking about you.
- Use 3rd party clients like Tweetdeck and Hootesuite make it a lot easier to manage Twitter.
- Set yourself a twitter time limit
- Stick to your time limit and no excuses
- Using a client like tweetdeck and hootesuite save time because of the inbuilt url shorteners
- Unfollow as many time wasters as you can as you go along don’t wait until you have hundreds
- Use twitter lists to organise the people that you follow, make a list of the influencers that you do not want to loose interest in you, you can make it a private list. When you are pushed for time tweet and retweet from this list only
Remeber if someone is paying you to tweet or you are doing it for yourself, you should be able to explain the benefits of each interaction or conversation, ask yourself:
- Am I developing a releationship with someone influential on twitter?
- Am I talking to someone or important to the business?
- Am I attracting traffic to the site?
- Am I promoting the business (directly or indirectly)?
- Am I writing something that will get retweeted (is useful to your followers)?
- Am I establishing myself/my business as an expert in the field?
If you cannot answer yes to at least one of the above the close down twitter and so some real work!!
Posted by Heather Buckley in Social Media, Uncategorized on August 6th, 2010| 1 Comment »
To learn more about how to use Twitter and other Social Media tools look at our Social Media Training Course, we also run regular SEO training courses as well as Google Analytics Training
Adapted from a guest post by Rob Keywood
Learn to tweet like a Master
There’s a handy tool over at Chirrps.com which lists the current top 50 most retweeted users on Twitter.
Most of them are as you might expect but number one is maybe a little surprising -
Reverend Run, the man formerly known as the “Run” in Run-D.M.C., Rev Run is a respected rapper from hip-hop’s golden age who broke out on his own in the mid-2000s. Born Joseph Simmons in Queens. Globally renowned he even appears a subject for Brighton Graffiti Artists. To paraphrase the man himself he is the king of twitter, there is none higher – other twitter users should call him sire. He even manages to beat Justin Bieber into second place.
What can business users learn from Rev. Run?
- Rev Run is not the most followed person on Twitter, he’s not even in the top 100, nor is he the most prolific, but his tweets are interesting, entertaining and show personality.
- Rev. Run gives great advice (personal favourite – “When life hands u lemons, turn around & make grape juice out of it.. & shock the hell out of folks”).
Read the rest of "Top 50 Most retweeted Twitter users."
Posted by Heather Buckley in Brighton, SEO, Sales & Marketing, Social Media on July 28th, 2010| 1 Comment »
We cover a variety of Social Media strategies on our Social Media Course, you can also learn more about online marketing on our Google Analytics courses.
Well there has been a lot of fuss about Abs Man, Hunky Guy Old Spice man, and I can understand why. It has caused such a stir that I wrote about it earlier today. But wait there’s more to this viral campaign that meets the eye.
In just a few short weeks the campaign can claim
- Nearly 90,000 followers on Twitter, including a host of celebrities.
- 100 million views and 100,000 subscribers on YouTube
- 666,000 fans on Facebook
So it’s a great success yes? Well yes if your goal is to increase brand awareness, to put yourselves on the Facebook Map or become king of the twittersphere. But what about sales, what if your goal is to increase sales? What about your ROI? These questions arrived in our comment box soon after posting – thanks nicholas butler for making me think and have to write a follow up!
Today, news breaks that Old Spice sales have dropped 7% since the campaign started and critics are out in force talking about how viral marketing doesn’t equate to sales.
So before you invest in a massive marketing campaign you or your agency should be asking what your end goals are. The fact is, the highest ROI campaigns may not use Twitter, Facebook or hunky guys. It is important to have clear goals in order before you start a campaign. If the Old Spice wanted a campaign to increase the online buzz increase brand awareness, gain thousands of fans, build a network of advocates and reach a new audience with its product, while being brilliantly entertaining, then the campaign was an overwhelming success. If the goal was to increase sales then the program failed.
It would be interesting to know if sales would increase if the product itself were sexy Food for thought.
See the latest update on the Old Spice debate
Posted by Heather Buckley in SEO, Sales & Marketing, Social Media on July 22nd, 2010| 4 Comments »
How to find Influencers on Twitter…
Written by Arly Faundes
“Are they good friends on Twitter?” is an important question to ask when you are marketing using social media especially for specific business campaigns.
We cover a variety of Twitter strategies on our Social Media Course, and you can learn more about online marketing on our Blogging Training and Google Analytics courses.
But, what is a “good friend” on Twitter?…
It is not about the traditional friendship. In this case we are talking about business – and to connect with people that we know are “influencers” on Twitter, it means, they have a lot of followers and their followers are in the audience that you want to achieve. They can be journalists that report about your industry, colleagues, partners or even competitors that can add value to your own profile when they interact with you.
So, how can you find “influencers”?…
Read the rest of "Who’s your best friend on Twitter?"
Posted by Guest Blogger in New Free Resources, Social Media on July 21st, 2010| 2 Comments »
Silicon Beach Training offer a range of Social Media Training courses, we also offer SEO training and Google Analytics Training.
Paper.li organizes Twitter links into an newspaper-style format. You can create Newspapers for your own twitter account as well as any other users or even for # tags.
I was sceptical at first but tried it out on our @SBTtraining twitter account. It makes looking for interesting stuff to read about so much more visual. I love it. Take a look at our ‘today’s paper’ Read the rest of "Easy way to read Twitter like a newspaper with paper.li"
Posted by Heather Buckley in New Free Resources, SEO, Social Media on July 12th, 2010| 3 Comments »
An easy peasy way to find out if someone is following you back on Twitter…
There are loads of great Twitter apps, many of which we’ve featured in our extensive Twitter tools for marketers resource. But the simplest way to find out if one individual is following you on Twitter is to use doesfollow. I felt this tool needed a little promotion as it’s very handy, but features nowhere on Google search results for terms like “is someone following me back on Twitter”!
If you’re still getting the hang of all things Social Media, then our intensive Social Media Training may be for you.
Read the rest of "Is someone following me on Twitter?"
Posted by Natasha Stone in New Free Resources, Social Media on June 4th, 2010| 5 Comments »
