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Location based services are not new, some, such as Loopt have been around since 2005 but 2010 is the year that they’re really taking off. Loopt has around 3 million users in the US (its not available anywhere else) but it differs greatly from the current trend in location based services, that of moving away from “always on” location to that of “checking in” at specific locations.
Foursquare and Gowalla are leading the charge of the ‘Geosocial‘ location based mobile services, with Foursquare having recently had 370k “check ins” in one day. With only 500k registered users the leader, Foursquare, is still relatively small compared to other, traditional, social networks (Facebook, with 400m users is by far the biggest social network but doesn’t yet have a Geosocial aspect) but it is growing fast.
Arguably 2010 will be the year of location based social and business networks, especially with services such as simpleGeo offering location infrastructure to startups. This lowers the barrier to entry significantly allowing start ups, such as stickybits, to provide geotagging in its unique offerings.
So is it all hype? From a business point of view are they worth engaging with like other social media?
Read the rest of "Geotagging the Future with Foursquare, Gowalla and Twitter"
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Posted by Daniel Inniss in News, Social Media on March 15th, 2010 | 1 Comment »
Image by Steven Depolo
It seems there’s always a technology or service threatening to revolutionize the internet. Promising to change the way we access information and how we use it.
In the past it was “web 2.0″, “web 3.0″, “crowd sourcing”; the list goes on!
Recently, “Real Time Web” has entered the arena, it sounds great but in practice, few people have a clue what it is. Simply put it means web resources are published and consumed in real time.
Real Time Web
As as soon as “stuff” is published, a blog post or any other user generated content, it is syndicated around the web and indexed immediately. The most obvious example is google search including up to the second results from twitter. Social media is all about real time, streams of information created constantly and consumed almost instantly (find out more with out social media course). Broadcasting your location in foursquare is pretty useless if people only find out a few hours/days later! Real time web can be thought of as another paradigm of the social web experience.
For a while only the big boys, Google, Facebook and Twitter and others have made use of these real time data streams, with us peons only able to use RSS and ATOM to get our content out there. Recent developments by both Google and Wordpress have put this real time power at the disposal of every blogger and content creator on the web. If you are thinking of using Wordpress and need help check out our Wordpress Training and our Customising Wordpress Templates courses.
You’re probably thinking how does this differ from RSS and ATOM? Well it doesn’t, its an extension to both those protocols to allow for real time publishing, but how exactly have they done this?
What is PuSH or PUbSubHub?
The very definition of “Real Time Web” is to have content consumed in real time. PuSH or PSHB (many names and acronyms have been used in discussions but from here on out I’ll only use PuSH as it best describes what it does) is a protocol that allows RSS and ATOM feeds to change something that you need to ask for into something that is given to you. Read the rest of "Real Time Web and the PubSubHubBub"
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Posted by Daniel Inniss in News, Social Media, Web Design on March 8th, 2010 | 3 Comments »
TweetDeck vs HootSuite – Which is best?
Once you are up and running on Twitter it can be tricky to catch the best tweets or keep an eye on all of your mentions. TweetDeck and HootSuite attempt to solve those problems, with their user-friendly and functional interfaces really enforcing Twitter’s place as a useful tool for businesses. The uninitiated may wonder what the fuss is all about, but these Twitter tools are highly addictive once you get started – the only problem is, which one should you use? Of course if you’re new to Twitter and other social media platforms our social media training may be a help to get you started.
A comparison of TweetDeck and HootSuite
These two tools have some shared benefits: keep on top of what’s going on with customised and easy to manage columns; reply, re-tweet and and direct message with a click; download a mobile phone application, and manage multiple accounts on Twitter or other social networks. The differences between HootSuite and TweetDeck are subtle, but may be key to which application you choose; read on for our comparison.
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Posted by Natasha Stone in Social Media on February 19th, 2010 | 7 Comments »
If you Twitter and Flickr you will probably like to update your twitter account with your new images. I have been looking around for an easy way to integrate Twitter and Flickr this is the simplest way I have found using twitter feed.
If you need more help with your image processing you should check out our Adobe Photoshop for beginners and Adobe Photoshop for Advanced here in Brighton.
We also run a comprehensive Social Media training course.
Using Twitter Feed to tweet your Flickr updates
1. Go to http://twitterfeed.com/
2. Click sign up or register Read the rest of "How do I Automatically Tweet my Flickr updates?"
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Posted by Heather Buckley in New Free Resources, News, Photography, Photoshop, SEO, Social Media on February 19th, 2010 | 1 Comment »
By Guest Blogger Jodi Nelson
If you aren’t regularly communicating with your subscribers, it’s not a great way to build brand, trust, relationship, familiarity – it means that when you do send something it’s less likely to be read.
People forget they subscribed, people are more likely to view you with suspicion, people could feel slighted.
Some might call it letting your list go ‘cold‘ – I call it a big mistake. This applies to newsletters, blogs, RSS feeds and social media, such as your Twitter account as well.
1. Don’t take on more than you have
There are only so many hours in the day and the temptation in this game is to commit to every single social media outlet out there and be in too many places at once – Newsletters, Facebook, LinkedIn…and if you have more than one blog, then forget about getting home by dinner time.
In most cases, it’s better to do a few things well than do too many things poorly.
Read the rest of "Keeping your Blog Regular in 5 Easy Lessons"
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Posted by Jodi Nelson in New Free Resources, Social Media on January 27th, 2010 | 4 Comments »
So – you’ve invested time in your company’s Social Media presence – but how do you monitor how much people are talking about your brand as a result?
If you’re using Twitter regularly you probably already keep an eye on all of the re-tweets and mentions, which reference your username (e.g. @SBTtraining)
But what about all of the people who are talking about your company, products or your important keywords without mentioning your Twitter name?
Here’s our top 5 tools for monitoring conversations about your brand on Twitter:
If you’ve used Google Alerts to monior when your website is linked to on the web, Tweet Beep provides the same service for Twitter.
Once you’ve created an account you can tell Tweet Beep to inform you every time something is mentioned – whether that be your company’s name, the name of a product or person, your @mentions and re-tweets or any other keyword. Tweet Beep can also tell you everytime a URL is mentioned (e.g. your company website) – even if it’s been shortened by a URL shortener like bit.ly
You’ll get an e-mail every hour with the results – great for monitoring campaign impact.
Read the rest of "Monitor Your Brand on Twitter – Top 5 Tools"
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Posted by Colin Welch in New Free Resources, Sales and Marketing, Social Media on January 22nd, 2010 | 6 Comments »
By Guest Blogger Natasha Stone
Looking back over the past year, you won’t have failed to notice the emergence of a new kind of news event: the most famous example is perhaps the thrashing of X Factor winner Joe McElderry by Rage Against The Machine in the race for Christmas number one, thanks to a grassroots Facebook campaign; in contrast, the Susan Boyle obsession worked in music mogul Simon Cowell’s favour with almost 86 million views of her Britain’s Got Talent first audition on Youtube; we also saw London’s Liverpool Street Station grind to a halt after thousands attended for a Facebook organised flashmob; on the global scale, online campaigns organisation Avaaz ran some of the largest petitions in history, with millions of signees from around the world, and we shouldn’t fail to mention those smaller events, like everyone mysteriously updating their Twitter and Facebook statuses as the colour of their bra just last week, purportedly to raise breast cancer awareness.
Read the rest of "2010 The Year of People Power – how can your business gain?"
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Posted by Natasha Stone in News, Social Media on January 18th, 2010 | 1 Comment »
By Guest Blogger Daniel Inniss
The power of social media was on full display this week as people took to social networking sites to blog, tweet, post and update their statuses.
There’s nothing particularly new in these activities, what is amazing is what they were posting about and the effect this had on the biggest disaster so far this year.
From eyewitness accounts, to calls for aid – social media effectively broke the news on Haiti’s worst quake in two centuries. Proving once again that news is becoming dependent on social media and its legions of users’ real time updates. Read the rest of "Haiti: How Social Media Helped Break the News"
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Posted by Daniel Inniss in News, Social Media on January 15th, 2010 | 9 Comments »
