Two days ago a Keynote speaker at the Social Media Conference “HighEdWeb 2009: Open. Connected” Showed how dangerous it can be to give a presentation without knowing your audience. Apparently he is not on Twitter and was talking about the effectiveness of Snail Mail Campaigns, and using not very good and outdated PowerPoint Slides. The organisation hosting the event seem social media savvy enough and encouraged attendees to use the tag #heweb09 to follow the back channel discussion.
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