Well I wrote about the amazing success of the Old Spice Guy campaign a while ago, and then was alerted to some info on the web which suggested that sales of Old Spice had gone down. Now a new study is heralding Old Spice Guy as the hottest Social Media Campaign in history. I must say I prefer this version as I think it is pure genius.
Brandweek notes:
There is little doubt about the viral hit’s popularity. Launched in February, the official version has racked up nearly 12.2 million YouTube views.
But sales of the featured product—Red Zone After Hours Body Wash—aren’t necessarily tracking with that consumer appeal: In the 52 weeks ended June 13, sales of the brand have dropped 7 percent according to SymphonyIRI. (That amount excludes those rung up at Walmart.) P&G execs were not available to comment.
Watch this video spelling out The Old Spice Guy’s resounding success, watch it ladies – you know you want to.
Those of you who regularly use Google Blog Search may be interested in a recent change. It makes it easier for you to find a blog on a specific topic , rather than finding individual posts. Google collects information from a blog’s feed and from the blog itself in an attempt to understand what a blog might be about.
It might collect information such as the content of posts, post titles, post authors, blog authors, the blog’s title, profile information about the authors, blog roll information, and possibly other information about the blog.
Rather than focusing upon ranking individual blog posts for a particular query, the search appears to be determining whether the blog itself should be ranked for that query.
If you start a search at Google’s home page for the term “Brighton SEO Training,” and then choose “blogs” in the left sidebar, you will see three blogs listed at the top of the blog search results under a link that says “Related blogs about Brighton SEO Training.”
Google Blog Rank for Brigthon SEO Training
You will see three blogs listed at the top of the results on Brighton SEO Training, and then a line separating those links from results that appear to be a ranking of individual blog posts about Brighton SEO Training.
Silicon Beach Training blogs are number 1 because we write many new and interesting blog posts about SEO Training each week.
One nice thing about this change is that when you click on the “Related Blogs about Brighton SEO Training” link we can now see a much longer list of “home pages” (the front page of a blog dedicated to the subject) on topics that we search for. We get a sense of how relevant a blog might be to our search – those blogs (not articles or pages) that Google deem most relevant for it to show up at the top of the “realated blogs” search results.
Google still delivers results for the most relvant single page or post underneath the “Related Blogs” list. Read what Google have to say about on the Official Google Blog
The New Gmail Priority Inbox is going to make Gmail much more viable for mainstream users. Introduced yesterday in Beta, it enables GMail users to prioritise email based on who you contact. So spammers and email marketers are going to the bottom of the pile.
This priority filter is smart – it looks at a lot of things, such as who you email a lot, who you chat with, and who you actually read email from, among other things. In effect it sifts through your communications for you puts your important people at the top of the pile and delegates what it deems to be insignificant to the bottom.
I think this move is totally in tune with the changes in marketing and personal online activity. People want to choose who they allow to suggest products to them. It may depend on an existing relationship with a current supplier or a recommendation from someone they know and trust. Just as we now fast forward through the adverts making them ineffective most of the time because we just choose not to see them, so applications such as GMail are helping us to do this with our every day communications by making intelligent decisions for us by looking at our online behaviour.
It is being rolled out gradually like Google Buzz and soon every GMail account will have. Once it’s activated on your account, you’ll see a prompt asking if you want to enable Priority Inbox. There are a few options to choose from for example:
you can choose the order of your various in-boxes
you can choose contacts you’d like to always mark ‘Important’
What’s great about it is there aren’t any rules to set up and you don’t need to ‘teach’ Gmail what is important, it just works.
You need to people to see your post especially if your blog is new. Here are some top tips for publicising your Blog. These techniques not only get traffic to your blog but also serve as a very effective way to use social media for link building – which is great for your SEO (Search Engine Optimisation) .
How to Increase Traffic to your Blog, Improve Ranking and Link Building using Social Media
Search for other topic related Facebook business pages and find ones that automatically show “others” posts on their wall, you can post your link up here too.
“Are they good friends on Twitter?” is an important question to ask when you are marketing using social media especially for specific business campaigns.
It is not about the traditional friendship. In this case we are talking about business – and to connect with people that we know are “influencers” on Twitter, it means, they have a lot of followers and their followers are in the audience that you want to achieve. They can be journalists that report about your industry, colleagues, partners or even competitors that can add value to your own profile when they interact with you.
Yesterday evening I attended Keven Meredith’s (aka @lomokev) book launch for 52 Photographic Projects at Add The Colour Cafe, North road, Brighton .
All the usual suspects were there from the Brighton photographic community, which is a testament to Kevin’s popularity as a photographer. Now it’s not just that Kevin is a lovable character, or that he is the judge for our current photographic competition that closed today, but I genuinely think this is one the best photographic books I have ever seen! I have been taking pictures on and off for decades (you can see some of my images on my facebook page – become a fan!) and still there are so many new ideas and ways of thinking between the covers of this book.
I showed it to someone this morning who has been thinking of taking up photography for some time. She has no experience in photography yet she was getting quite excited about the book, she could see that she could do it, that photography was more of a journey and an experience than a science. I defy any photographer vintage or newbie not to find something interesting or inspiring in this book.
Well done Kevin, that’s quite an achievement. If you would like to buy a copy you can order it through his website.
For those who are interested I took these images with my new Sony Cybershot with Sweep Panorama, and yes this is my friend photographer Anthony Hunt trying to appear three times in the same shot!
Paper.li organizes Twitter links into an newspaper-style format. You can create Newspapers for your own twitter account as well as any other users or even for # tags.
If you’re online, watch TV or have kids, you’ve probably heard of Justin Bieber, and hear it way more often than you’d like.
You can hardly boot up without Justin Bieber appearing somewhere on your screen. For some reason (probably because he’s cute!) he has been the victim of many an Internet hoax. The Internet played an enormous part in Justin’s fame from the outset. Bieber, whose mother began posting home-made videos of him singing on the internet when he was just 12, was stumbled upon by marketing executive Scooter Braun on YouTube who asked him to make a demo. He subsequently signed a deal with island records and was soon plastered all over the Internet thanks initially to YouTube.
Because of his pull and the amount of times he is searched for on the Internet he is now the subject of many an Internet hoax. Recently the Justin Bieber Death Hoax and the Justin Beiber Korea Tour Hoax. these hoaxes fuel the news and his name spreads like a virus through the networks.
Download plugin for Shaved Bieber!
Well some have heard enough, they want to scrub their Internet experience clean of Justin Bieber. As a result one One FireFox developer named Greg Leuch has created a FireFox add-on to help achieve this goal, at least in Internet searching and browsing.
The extension is called Shaved Bieber and it will censor any mention of Bieber from your search. Justin is not the only thing that you can oblitorate, a bookmarklet is also available to allow custom censoring of pages.
The tool even helps hide images of Justin Bieber so you don’t have to look at his cute face any more.
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