Blog Main Categories
- Project Management 82
- Business Skills 160
- Creative Design 95
- Business Processes 87
- IT and Web Development 85
- Digital Marketing 161
You are viewing posts from the social media category. Click to view all posts
Facebook has rolled out the new page design for the majority of business pages.
If you haven't already updated, then your page is currently in what I like to call 'limbo'.
The new design is visible to page admins, but not to fans or anyone else dropping by your page until you click the 'Update' button.
The update button is found on the new fixed admin frame to the right of 'Settings'.
If you're managing your page and still seeing the old layout then don't worry, there is a chance that all pages are getting the upgrade by June 6th.
Don't be confused when you update, read through my tips and find out what you need to know about the new Facebook Business Pages.
Find out how to get more out of your social media presence, including Facebook, with our two day Social Media course and see results within weeks.
Communities are your best social media tool when starting a business.
Stop shouting into a void and start communicating; they are a great way to engage with potential customers, investors and brand advocates.
Offline networking is still a powerful tool but online communities can give you a global reach and are often more time and cost effective for your limited resources.
In this post you'll find out why communities are so vital and how you can start using them.
To learn more about using social media & communities to grow your business and engage with consumers and influencers, come on our Social Media workshops and Blogging courses. Together they will give you a powerful toolset to boost your brand online.
Why It's Important
You've started new business with a new idea. How do you get people to care?
You could spend money on advertising, but it would have to be a very good campaign to convince prospective buyers to take interest in a company they've never heard of.
Social proof is a strong selling point; it's not surprising why social media platforms are trying to take advantage of it with social ads (your friend X like our product) and why consumers are so protective of how their actions are used as social proof.
Recommendations are most valuable when they come naturally. It's easy to tell the difference between a genuine review and one prompted by a promotion or giveaway.
If you can create a community around your business or convince an existing community to take notice of your business then they will do a lot of the hard work for you, giving you the initial investment that you can later use on advertising to grow outside of the community.
New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.
Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.
Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.
So how can you adjust your tactics to get results without risking everything?*
In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.
If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.
I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.
On Friday we attended our favourite local conference: BrightonSEO, organised as ever by Kelvin Newman (thanks Kelvin!). As usual there was a diverse set of speakers & topics and also as usual it's Monday morning & I'm writing up the most interesting & actionable advice from the day. We also ran a live blog using Storify throughout the day which included tweets from the conference. Read our live BrightonSEO blog here.
For a comprehensive understanding of SEO as a whole, it's worth coming on our SEO Training Courses at Silicon Beach.
We stuck with the Dome talks all day and although the topics included Social, Creative & Onsite there was a definite theme running through the conference:
April's conference was all about using content to build links but since then Google has come out against guest posts & press release links, and so the advice has shifted from building to earning links through content.
This was my fourth BrightonSEO (as a company we've attended every single one since the beginning!) and it's interesting to see the shifts in best practice that can occur in only 6 months.
Today we're once again at BrightonSEO for an eclectic day of live talks from the industry experts. We're looking forward to a diverse day of SEO, social, content & tech and hope to learn something new and pass that knowledge on to you.
You can follow our live blog below throughout the day, perfect if you couldn't make it down or are in one of the other tracks today. As well as writing up the talks we'll be including tweets from conference attendees to give a more rounded view of the day.
Keep posted as we'll be sure to let you know about any ground breaking tips, insider secrets or juicy gossip the speakers have to offer. If you need help with your SEO and Marketing we recommend you look at our constantly updated Digital Marketing Courses.
If you're looking for something to read before the conference gets under way, check out our most popular posts from previous events: Ask the Ex-Googlers Panel, Dave Trott on Predatory Thinking, Ask the Search Engines Panel & Private Blog Networks: Is There a Black Hat In the Room?