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What You Need To Know About SEO In 2013

Written by Aaron Charlie – Thu 03 Jan 2013

Update: 2013 is drawing to a close and we've now pubished a new post looking at SEO in 2014. In the past 12 months many of our predictions have come true as Google continues to crack down on spam and expands the knowledge graph.

seo-2013-predictionsWith 2012 over, everyone has started making predicting about what lies ahead for SEO in 2013, so here are ours.

First prediction: SEO will be have two hundred new definitions by the end of the year - after 2012 it's already known as inbound marketing, content strategy and even growth hacking (?!)

Second prediction: It will still be as important as ever!

That's it for our predictions. No one can guess exactly what's going to happen this year so instead, here are our thoughts as to which SEO trends you should be paying attention to right now.

If you'd like learn more about SEO and what you should be doing with it in 2013, come on one of our SEO Courses.

Semantic Search

Entities

It's right there as Google's mission statement: they aim to organise, and make accessible and useful, all of the world's information. With these goals in mind, it's little wonder that the focus of SEO has turned to a more semantic categorising of the web.

Where there were once pages and their relations there are now entities and their relations. In other words, we are seeing a greater emergence of an internet of things.

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Is Google about to start showing rel=publisher in SERPs?

Written by Aaron Charlie – Tue 31 Jul 2012

Recently, while testing out some new titles and markup for our Photoshop courses using Google's Rich Snippet Testing Tool, I was surprised to notice a new addition to the preview:

rel-publisher-in-serps

This will be a familiar sight to those who have marked up their blogs with rel=author already, which we highly recommend. Author info in SERPs is highly visible and many sites (big and small) are seeing a marked increase in click through since implementing author markup. Pages with author markup look similar in the testing tool but usually show the author info on the left of the result in SERPs:

authorship-markup

As yet, I haven't found any example of Publisher information appearing in SERPs but if Google is showing it in Rich Snippets previews it can only be a matter of time before they go live.

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