Well I wrote about the amazing success of the Old Spice Guy campaign a while ago, and then was alerted to some info on the web which suggested that sales of Old Spice had gone down. Now a new study is heralding Old Spice Guy as the hottest Social Media Campaign in history. I must say I prefer this version (the positive spin) as I think it is pure genius.
Brandweek notes:
There is little doubt about the viral hit’s popularity. Launched in February, the official version has racked up nearly 12.2 million YouTube views.
But sales of the featured product—Red Zone After Hours Body Wash—aren’t necessarily tracking with that consumer appeal: In the 52 weeks ended June 13, sales of the brand have dropped 7 percent according to SymphonyIRI. (That amount excludes those rung up at Walmart.) P&G execs were not available to comment.
Watch this video spelling out The Old Spice Guy’s resounding success, watch it ladies – you know you want to.
Sales success depends on your business’s customer focus…
By Tambako the Jaguar
Your business is leader of the pack eh? So what are you good at?
We teach many courses on sales and marketing including regular Social Media courses and we find that one of the biggest challenges for our clients is learning how to think about things from the customer’s perspective.
“What?!” we hear you say, “We are very customer focused. We understand our customers”. That may well be the case but very often it seems to get lost in the translation.
So what do we mean by this? It’s simple really: too many companies look at customers from their own perspective.
Jim Rohn
“Don’t wish it were easier, wish you were better.”
H.W Shaw
“The greatest thief this world has ever produced is procrastination,
and he is still at large.”
