The editors of Search Engine Land have been busy organising the schedule for the next SMX advanced program in London on May 16th and 17th . Search Marketing Expo has now been going for more than 10 years and has been attended by tens of thousands search marketeers.
The advanced expo in London is designed for professional or knowledgeable SEOer’s – the line up will be discussing cutting edge contemporary theory and tips, no wasting time going over the beginners SEO basics. They promise “Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…”
Attending this conference allows SEO experts to connect with decision makers from the search engines, and other key industry stakeholders. You’ll be encouraged to participate in conversations orchestrated to debate thorny issues and move the industry forward. Some of the most accomplished and influential search marketers in the world will be revealing cutting edge tips for driving traffic, increasing paid search conversions, SEO, social media marketing and search analytics.
At Silicon Beach Training we understand that getting your delegates involved is a powerful learning technique so this approach should get you absorbing all those wonderful secrets and set you off thinking about search marketing in new and innovative ways.
Silicon Beach Training offer a great train the trainer course delivered by our award winning trainer
Train the Trainer – Getting it Right
There are many great train the trainer resources out there that tell you what you need to do to be a great trainer. Learning form your mistakes is one piece of advice you may have read, but how many resources tell you what mistakes there are to be made before you make them, or help trainers to do things differently. Read our 8 top tips for being a great trainer…
(See our SEO Training Course in Brighton, Sussex, to learn more about optimising for the web!)
Colin and I attended the Fresh Egg workshop held at the Magic Circle Headquarters on Friday.
James Caan talked about investing in people and how well the dog treadmill is doing!
Dragons Den James Caan and Heather Buckley of Silicon Beach Training
Here we are looking odd.
Lee Colbran gave us some interesting tips:
Get to understand Google Universal, a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. the trick here is to make sure you use as many of the above that you can so that you saturate the listings with your links.
Reiterated the importance of having a Blog and keeping up to date news on your site.
Don’t forget to tag your images
Make sure some of your news relates to hot topics in the current news.
Whilst good organic SEO techniques are not to be forgotten those who rely on these search engine optimisation techniques only will be left behind as social media becomes a way of life for most of the population ie: your customers.
