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UPDATE JULY 2014: Google has now withrawn authorship photos from SERPs. We still recommend implementing authorship as results will still have a byline and your content will rank better for your Google+ connections.
Two years ago, after attending a much smaller BrightonSEO, we wrote a post about the death of journalism. Now in 2012, at a much bigger BrightonSEO, James Carson believes it is rising from the grave to take back the internet from anonymous personas.
The importance of authorship on the internet was a hot topic on Friday. As well as James Carson’s excellent 20x20 presentation 'I Believe that Authors are The Future', it also came up in a number of the other talks and prompted some follow up discussion on Twitter and on blogs. Coincidently a blog post on authorship appeared on SEOmoz two days later.
The meat of James’ talk was that authorship will be important for SEO in the future as search engines look to find a suitable replacement for link ranking factors that have become skewed thanks to paid link building, link spam and the ongoing pursuit of SEOs to gain more and higher authority links to boost their rankings. Even social ranking factors aren’t that reliable due to paid followers and shares.
It's been a week since BrightonSEO 2011 now organised by Kelvin Newman of Site Visibility. The round ups and takeaways have come flooding in so fast we thought rather than simply providing the same we'd give you a list of the best ones. We even had a look around and filled in all the gaps so this is the most complete round up and roundup of roundups there is! Even the elusive Toby Barnes, and Dom Hodgson videos are included in part 2 of our Brighton SEO 2011 roundup
First why don't you look over our two previous blog posts '#BrightonSEO 2011 - Attracting Quality Links' and 'Brighton SEO 2011 - Is there a Black Hat in the room? - a controversial talk by John McElborough' looking at two different sides of the conference.
Round Up Round Up for the ultimate list of BrightonSEO take aways.
Below is a list of our favourite round ups followed by the slides, videos and personal blogs from each talk where available.
The following is our round up of the day. We've included slides and/or videos for all the presentations where we can as well as a summary of the talk with links to any additional content provided by the speakers.
Jonny Stewart - Google's Panda: A Case Study
The first talk was from Jonny Stewart on how the Google Panda update affected ReviewCentre.com. He used the site that he works for as an example of a site that suffered due to the update and then established how they were able to recover and avoid future penalties. Jonny mentioned that you're not a good SEO until you've been hit by a really big penalty and that it can take up to 4 months to recover from a big loss in rankings. However, as shown in the slides below, he offers some great tips on how to avoid being hit by penalties and turn your rankings around if affected.