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One of the most common reasons that small businesses attend our SEO Courses is that they've had a Google link penalty - manual or algorithm - which have become part and parcel of SEO since the Panda update first reared its head.
With the increase in penalties has come an increase in link removals, but it's not always easy to know when to remove links, or even which links to remove. After all if you remove all your links then you're not going to rank for anything at all!
We decided to clear up the confusion surrounding link removal by creating a downloadable guide to removing links. Simply work your way through the guide to decide if and when to remove bad links, and how to go about doing it.
Click the image below to download the full PDF:
It's important to remember that links are no longer the be all and end all of SEO anymore. Personalised results based on location, preferences and search history now mean that no searcher has the same results. This is even more true for mobile searches, which is why we've just launched our one-of-a-kind Mobile SEO course that focused specifically on the mobile side of search.
Have You Had a Manual Link Notification?
Check your Webmaster Tools account for unnatural link penalty notifications, which mean that Google have taken manual action against your site.
So BrightonSEO has come and gone. This year was the biggest event yet with events and talks running in a multitrack format. Kelvin Newman organised everything, as he has done in the past, so a big thank you goes to him.
Unfortunately, the multitrack format meant choosing between presentations and rooms so I decided to stick with the main hall for the day. Because I'm particularly hip and happening, I thought I'd keep a diary and note down all the cool stuff that happened throughout the day.
This is that diary (in case you didn't work that out).
BrightonSEO is a great event for learning new things and keeping up-to-date with a constantly developing industry. Of course to be totally up-to-date, you need to know about how mobile search is affecting SEO efforts, in which case you need our brand new Mobile SEO Course.
So anyway, join me on my voyage of discovery through the wonderful world of BrightonSEO:
9:00 - Arrived at the Brighton Dome, lots of people already here. Park myself as close to the main hall doors as possible and read all the pre-emptive tweets circulating on the #BrightonSEO hashtag... because I'm that cool.
9:30 - Notice more and more people are positioning themselves close to the hall doors. Preparing to get sprinting when they open to get a front seat.
9:50 - Doors open, no need to sprint as it seems no one else is too bothered about being at the front. #amitookeen?
When Bing announced on 27th June 2012 that they had introduced a Disavow Links feature to Webmaster Tools, of course a number of blog posts and comment pieces cropped up wondering when (as opposed to if) Google would follow suit.
We were therefore surprised to see posts like this one Search Engine Land and this one on Search Engine Journal which questioned whether it’s worth spending the time checking back links and submitting them to be disavowed through Bing and, when the time comes, Google. There are even suggestions that the functionality could increase black-hat and negative SEO, rather than stamp it out (more on this later).
I tend to agree with the majority leaving comments on the above articles – that disavowing links, in Bing at least, is simple and realistically can only help a website’s SEO. What it will do is help combat negative SEO, help companies try and rectify mistakes made in the past and, most importantly, is a strong signal to the internet marketing industry that black hat techniques of buying high volumes of low quality links is absolutely a thing of the past.