1. Social Media will Play a More Important Role in Politics.

Look at the success of Barack Obama, and the millions Simon Cowell is preparing to make letting the masses have a say in political debate. People will challenge government  using social media to bombard official and unofficial political virtual spaces with protests, petitions and messages.

2. Social Media becomes Mainstream in Business

SME’s will have to change their marketing strategies to include social media networking. Many new positions will be created and roles changed, there will be an initial skills shortage followed in a few years time with a skills surplus. Soon almost everyone will be using social media for business, just like almost everyone has a website.

3. Early Social Media Adopters Reap the Benefits

Those Businesses that invest early in Social Media will reap the rewards, latecomers will struggle to catch up. If you need to get started soon we have a Social Media Course in Brighton, Sussex, running in January!

4. Mobile Payments

2010 will see the  rise of Mobile Payments – With so many users using their mobiles for web applications the race is on to become the most popular mobile payment system. Amazon launched their mobile payment system this October. What’s interesting is that Amazon will let third parties use their system for mobile payments.

5. Big Brands will be Attacked

Reputation management just got lot harder.

6. Advertisers will Infiltrate all Social Networks.

7. Augmented Reality Continues to be a Buzzword

In simple terms it is physical real-world environment  merged with computer-generated imagery. Many new mobile phone applications will be developed, making this a fast growing market.  Watch this video for some examples of this:

Augmented Reality Examples at Berlin Webinale 2009

Ways in which business can use Augmented Reality

8. Location and GEO tagging

Many new applications will use location technology, there will be big questions about privacy, who wants to be locatable all the time?

9. The Mobile  Foursquare Application

Foursquare becomes Cult Phenomena – People use foursquare to “check-in”, telling friends where they are. It recommends places to go. When you add information you earn badges which allow you extra privileges.

10. Social Media ROI

2010 will see the development of many more effective ways of measuring the ROI of using Social Media as part of a marketing campaign.

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