By Guest Blogger Jodi Nelson

If you aren’t regularly communicating with your subscribers, it’s not a great way to build brand, trust, relationship, familiarity – it means that when you do send something it’s less likely to be read.

People forget they subscribed, people are more likely to view you with suspicion, people could feel slighted.

Some might call it letting your list go ‘cold‘ – I call it a big mistake. This applies to newsletters, blogs, RSS feeds and social media, such as your Twitter account as well.

1. Don’t take on more than you have

There are only so many hours in the day and the temptation in this game is to commit to every single social media outlet out there and be in too many places at once – Newsletters, Facebook, LinkedIn…and if you have more than one blog, then forget about getting home by dinner time.

In most cases, it’s better to do a few things well than do too many things poorly.

2. Being regular is more important than higher frequency

Whatever you determine your frequency is at the outset…once a day, once a week, once a month – stick to it. Bloggers tend to get in trouble when they start at one level then change their frequency, as it will aggravate some of your readers. It’s also going to have a detrimental impact on your business, how you manage your time and build trust.

You want to sustain relationships with your readers, not turn them off with too frequent posts. Write something amazing and leave them wanting more, don’t inundate them with mediocre information or they’ll go into overload mode. Or worse, they’ll stop reading.

3. Under promise and over deliver

This is an easy one. Idealistically decided what is the ‘minimum’ you can do, then stick with it. If you suddenly get inspired to write more blogs, then write them, but publish them with the same frequency you started with.

And always be aiming for sustainable posts, returning readers, loyal clients and informed audience members.

4. Have a game plan and stick to a schedule

This business can be very impulsive – hurry up and get out there! But you will find if you design a schedule within your already busy day to dedicate time to write a blog and then stick to those deadlines – this includes for all newsletters, blog posts, rss feeds, forum interaction, and social media interactions, etc. you will be a much happier camper.

You might not still achieve them all, but having a tangible schedule gives you some sense organization. Without this, all will eventually fall by the way side as more and more daily fires consume your time.

5. Have a management system in place

Someone or something. An email reminder. A Blackberry reminder. Post-it notes on your computer screen. Whatever format works best for you, but keep it consistent and keep it visible. It does no good to write it down in a calendar or journal notebook if it stays closed inside your briefcase all day.

You may also find you need a reminder for your reminder. Something before you go to bed, something in the morning reminding you of the last reminder and then perhaps 15 minutes before the task is due. It will keep you on track, and an electronic system is much cheaper than a fancy assistant reminding you all the time – even though it won’t yet bring you coffee.

Jodi Nelson is an independent artist, filmmaker and actor from Los Angeles,  currently doing her PhD at the University of Sussex in Brighton in Digital Technology, Social Media and the Emerging, Alternative Documentary Filmmaking Production Methodologies. She loves chatting with her pals in the states on Facebook and thinks Skype was invented by the Gods. Her mom thinks so too – now that she knows how to use it.

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