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How to write a great blog post – 10 Top Tips
If you can’t decide what to blog about take a look at the last post ‘ Blog Post Ideas– 10 Top Tips for Blog Inspiration‘ for some blog post ideas. Now you have decided on the content of your post here are some top tips on how to write it. If you want to start blogging as part of your Social Media Marketing you may be interested in our Blogging Course, Social Media Networking Course, WordPress Course or our SEO Training in Brighton, Sussex.
Top Tips for Writing Blog Posts
1> Keep your sentences short and to the point.
2> Make your Headlines complete sentences, many people will see your headline in an RSS feed, they need to know what it’s about before they click.
Sum up your post in one small sentence.
3> Write a short clear introductory paragraph that sums up your content.
4> Include lots of keywords for the search engines to pick up, particularly in headings and subheadings but don’t overdo it, read it back you’ll know when it’s overcooked.
5> Keep it light. If you are recommending a product think ‘How would I recommend this to a friend?’ not ‘How would I pitch this to a company?’
6> Include lots of relevant links, link to sites that clarify or back up your opinion, especially if you mention the content in your blog.
7> Read through and cut out any unnecessary words (be ruthless), restructure your sentences thinking ‘Can I say this using less words?’
8> Keep length to around 250 words if possible
9> Make your post easy to scan:
- Use short paragraphs with space in between, nothing is more off putting than big blocks of text.
- Use subheadings
- Make lists
- Use bullet points
10> Avoid long and ambiguous words or jargon, keep your language simple.
Similar posts you may like
- Blog Post Ideas – 10 Top Tips for Blog Inspiration
- Writing a WordPress Blog Post: 8 Top Tips
- Guest Blogging – Write for us / great places to post
- How to get blog traffic
- Why should businesses blog?
Tags
blog, blogging, Blogging Course, Blogging for Business, Blogging Training, business blogging, course, SEO, seo training, seo training sussex, social media course, social media for business, social media marketing, Social Media Training, sussex, top tips, training, Wordpress, write a good blog, write a good blog post, writing for the web
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rob says:
Point 11. Spell Check. See point 4. ;-)
17. 12. 2009 at 4:33 pm
Heather Buckley says:
Thanks Rob!
Point 11 taken and corrected!
18. 12. 2009 at 12:08 pm
Wordpress Custom Themes Training Now Available « Silicon Beach Training Blog says:
[...] Businesses are fast waking up to the value of incorporating a blog in their website (read our piece on why businesses need Social Media and our tips on how to write a great blog post). [...]
5. 3. 2010 at 12:04 pm
Why should businesses blog? « Silicon Beach Training Blog says:
[...] have accessory of any social media savvy organisation and a subject we frequently blog about: see How to Write a Great Blog Post, Keeping your Blog Regular, Blog Post Ideas and The Art of Generous Blogging. Our new hands-on [...]
17. 3. 2010 at 10:51 am
Jesse Blair says:
Great suggestion on keeping it short and spaced. How often have I clicked away from hard to read articles?
22. 3. 2010 at 5:11 pm
What do I tweet about? 30 tweet ideas « Silicon Beach Training Blog says:
[...] you going. Incidentally many of these suggestions make good blog ideas too. I did write a post on Blog Ideas [...]
6. 4. 2010 at 3:58 pm
Why should I be guest blogging? « Silicon Beach Training Blog says:
[...] you around the web, so they should exemplify your best writing if anything. All the usual rules of good blog writing apply e.g. clear structure and punchy [...]
5. 5. 2010 at 11:07 am
Increase traffic and improve ranking with Blogging and Social Media « Silicon Beach Training Blog says:
[...] you’ve followed our writing a great blog post advice or been on our blogging training course and written a killer blog post. Now [...]
23. 8. 2010 at 3:35 pm