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Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.
Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.
So how can you adjust your tactics to get results without risking everything?*
In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.
If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.
I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.
On Friday we attended our favourite local conference: BrightonSEO, organised as ever by Kelvin Newman (thanks Kelvin!). As usual there was a diverse set of speakers & topics and also as usual it's Monday morning & I'm writing up the most interesting & actionable advice from the day. We also ran a live blog using Storify throughout the day which included tweets from the conference. Read our live BrightonSEO blog here.
For a comprehensive understanding of SEO as a whole, it's worth coming on our SEO Training Courses at Silicon Beach.
We stuck with the Dome talks all day and although the topics included Social, Creative & Onsite there was a definite theme running through the conference:
April's conference was all about using content to build links but since then Google has come out against guest posts & press release links, and so the advice has shifted from building to earning links through content.
This was my fourth BrightonSEO (as a company we've attended every single one since the beginning!) and it's interesting to see the shifts in best practice that can occur in only 6 months.
Today we're once again at BrightonSEO for an eclectic day of live talks from the industry experts. We're looking forward to a diverse day of SEO, social, content & tech and hope to learn something new and pass that knowledge on to you.
You can follow our live blog below throughout the day, perfect if you couldn't make it down or are in one of the other tracks today. As well as writing up the talks we'll be including tweets from conference attendees to give a more rounded view of the day.
Keep posted as we'll be sure to let you know about any ground breaking tips, insider secrets or juicy gossip the speakers have to offer. If you need help with your SEO and Marketing we recommend you look at our constantly updated Digital Marketing Courses.
If you're looking for something to read before the conference gets under way, check out our most popular posts from previous events: Ask the Ex-Googlers Panel, Dave Trott on Predatory Thinking, Ask the Search Engines Panel & Private Blog Networks: Is There a Black Hat In the Room?
So they’re here. After what seemed like months of rumours and build up, Facebook rolled-out hashtags around 2 months ago, matching basically every other social network out there (even its own photosharer Instagram).
Users are just getting to grips with the new feature that while ubiquitous on sites like Twitter, feels somehow strange on Facebook… at least at the moment.
If all the other networks are anything to go by though, it won’t be long until Facebook users embrace the symbol and it becomes part and parcel of posts on the network.
This means marketers and social media strategists need to know how to really get the most from the hashtag for their campaigns. We cover this sort of user engagement on our Social Media Course.
You may know how to use them on Twitter (if not, check out this post on hashtag marketing) and the like but there are a few different factors to consider on Facebook, such as...
Just over a week ago I had a rant about why social media isn't ruining the world, focussing on the reasons social media is said to be spoiling everything from our relationships to our memories and dispelling the myths that have been built up in the last few years.
My heckles had been raised by certain articles on well-regarded sites like the Huffington Post and well... also the Daily Mail. I was wound up I admit. Like this guy:
Maybe I hadn't had my morning coffee (milk, two sugars, if you're wondering) but I responded with a bit of a diatribe.
This week I'm going to take a more positive approach. I've just had a green tea and I got my full 8 hours sleep last night, so I'm going to calmly explain why I think social media is actually making everything a whole lot better.
On our Social Media Course, we explain why social media is so useful and important for business; something I'll expand on later, but there are plenty of other reasons social media really is a force for good. Like how it: