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BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.
The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.
We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.
You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.
If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.
Is it possible to increase search visibility without building links?
At BrightonSEO in April Semantic Search was a popular topic that featured in many talks and I also had the pleasure of taking part in a Semantic Search Roundtable discussion, sponsored by Intelligent Positioning.
It is also worth reading Krystian Szastok's follow up post 'I Became an Entity: How I'm on the Knowledge Graph' which gives further evidence of becoming an entity with some additional tips.
Andrew and Krystian's posts are both excellent reads, but they focus on individuals and the knowledge graph.
I also want to focus on businesses.
How can businesses get themselves into the knowledge graph, and also take advantage of the other features of semantic search?
First, a bit of theory about why this is so important.
We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).
- You cannot recover from a penalty with just a disavow file, you have to do link removal
- Google is using the disavow tool to crowdsource bad links/domains
- A bad link is any link "made for SEO"
- Link building is fine, as long as you build for traffic
- Google can tell if a link is getting clicked or not
- Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
- Sites hit by negative SEO are never clean to start with
- There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
- Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
- You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
- Second penalties are much harder to recover from that first ones
Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.
We have been running SEO courses for over 10 years and although we update the content before every course to reflect the latest changes, it is time to launch a new course aimed at more senior SEO practitioners & managers.
Advanced SEO Training will give you the skills to actively plan, exectue and improve campaigns in an in-house or agency role.
Building on our Beginner - Intermediate SEO course, this course will teach you how to apply your skills directly to a website and make intelligent, informed decisions.
We believe this is the most up to date SEO course on the market and one of a handful that focuses on strategy.
You might already know what makes Google tick - but are you prepared for future changes? Do you have an agile strategy that is future-proofed against future updates?
New SEO Course - Advanced SEO Training for Managers. Get hands-on with Structured Data Markup & Semantic Search.
Have you ever wondered where Google gets the information for search results like these?
This is an example of Rich Snippets generated by Structured Data.
Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.
You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).
See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.
You can also check the page source to see how they have actually marked up the page: