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New Course: Advanced SEO Training for Managers

Written by Aaron Charlie – Mon 03 Mar 2014

Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.

Advanced SEO Training for Managers

We have been running SEO courses for over 10 years and although we update the content before every course to reflect the latest changes, it is time to launch a new course aimed at more senior SEO practitioners & managers.

Advanced SEO Training will give you the skills to actively plan, exectue and improve campaigns in an in-house or agency role.

Building on our Beginner - Intermediate SEO course, this course will teach you how to apply your skills directly to a website and make intelligent, informed decisions.

We believe this is the most up to date SEO course on the market and one of a handful that focuses on strategy.

You might already know what makes Google tick - but are you prepared for future changes? Do you have an agile strategy that is future-proofed against future updates?

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How to Use Structured Data Markup

Written by Aaron Charlie – Thu 20 Feb 2014

New SEO Course - Advanced SEO Training for Managers​. Get hands-on with Structured Data Markup & Semantic Search.

Have you ever wondered where Google gets the information for search results like these?

Rich Snippets Recipe

This is an example of Rich Snippets generated by Structured Data.

Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.

You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).

See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.

You can also check the page source to see how they have actually marked up the page:

Schema Recipe Markup Ingredients

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Mammoth Guide to Webmaster Tools for SEO

Written by Craig Charley – Thu 13 Feb 2014

Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.

Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.

If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.

Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.

Webmaster Tools for SEO

If you want to get hands on with Webmaster Tools then come down to Brighton for our 2-day SEO course which will give you hands on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.

I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.

Let's start from the top...

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How to do Content Marketing - (Almost) Everything you Need to Know

Written by Heather Buckley – Wed 29 Jan 2014

To fit with our new site, we've updated this post and created an even more comprehensive content marketing resource:

Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.

Content Marketing eBook

On Tuesday 20th November we attended the first Content Marketing Show in London, a new offshoot of BrightonSEO. As you can probably guess, it was a day dedicated to content marketing in all shapes and sizes, with a diverse line-up of speakers giving insight into how to source, create and promote your business using content.

We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing. We've also added our own insight based on our experiences at Silicon Beach as well advice from top industry experts. Hopefully this will serve as a one-stop resource to learn about content marketing - but don't forget that we do run regular content marketing workshops in Brighton! We also touch on content marketing from an SEO perspective on our SEO courses if you want to learn more about how content works as part of a wider marketing strategy.

We've picked our top 16 points, but if you feel we've missed anything then please let us know in the comments or tweet us @sbttraining and we'll be happy to add it in.

Download our Content Marketing guide for free and start getting creative!

Hopefully this guide will give you some inspiration to start creating fantastic content for the web.

Remember: tell stories, draw an emotional response, you are influential, you can't force viral, be bold, be different, be nice, know your audience and yourself, use the tools you've been given, use data, get your briefs and pitches right, get content flowing and if in doubt, steal from the best.

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Future Proof SEO Strategy for 2014

Written by Craig Charley – Mon 02 Dec 2013

New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.

Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.

Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.

So how can you adjust your tactics to get results without risking everything?*

Future Proof SEO

In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.

If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.

I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.

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