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10 Tips for Hacking Semantic Search

Written by Craig Charley – Thu 15 May 2014

Is it possible to increase search visibility without building links?

At BrightonSEO in April Semantic Search was a popular topic that featured in many talks and I also had the pleasure of taking part in a Semantic Search Roundtable discussion, sponsored by Intelligent Positioning.

My inspiration for this post was Andrew Isidoro's post 'I Am an Entity: Hacking the Knowledge Graph' and companion talk at BrightonSEO. Read his post and then watch the talk below:

Andrew Isidoro at BrightonSEO April 2014

It is also worth reading Krystian Szastok's follow up post 'I Became an Entity: How I'm on the Knowledge Graph' which gives further evidence of becoming an entity with some additional tips.

Andrew and Krystian's posts are both excellent reads, but they focus on individuals and the knowledge graph.

I also want to focus on businesses.

How can businesses get themselves into the knowledge graph, and also take advantage of the other features of semantic search?

First, a bit of theory about why this is so important.

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BrightonSEO 2014: Two Ex-Googlers & A Link Builder Debate 'The Reality of SEO'

Written by Craig Charley – Thu 24 Apr 2014

We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).

Moderated by theMediaFlow's Nichola Stott, this year's panel included Fili Wiese and Kaspar Szymanski, both ex-Google turned SEO Consultant, and Gareth Hoyle, representing LinkRisk.

Watch the full panel debate

Key Takeaways

  • You cannot recover from a penalty with just a disavow file, you have to do link removal
  • Google is using the disavow tool to crowdsource bad links/domains
  • A bad link is any link "made for SEO"
  • Link building is fine, as long as you build for traffic
  • Google can tell if a link is getting clicked or not
  • Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
  • Sites hit by negative SEO are never clean to start with
  • There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
  • Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
  • You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
  • Second penalties are much harder to recover from that first ones

BrightonSEO 2014 Panel Debate Reality of SEO

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New Course: Advanced SEO Training for Managers

Written by Aaron Charlie – Mon 03 Mar 2014

Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.

Advanced SEO Training for Managers

We have been running SEO courses for over 10 years and although we update the content before every course to reflect the latest changes, it is time to launch a new course aimed at more senior SEO practitioners & managers.

Advanced SEO Training will give you the skills to actively plan, exectue and improve campaigns in an in-house or agency role.

Building on our Beginner - Intermediate SEO course, this course will teach you how to apply your skills directly to a website and make intelligent, informed decisions.

We believe this is the most up to date SEO course on the market and one of a handful that focuses on strategy.

You might already know what makes Google tick - but are you prepared for future changes? Do you have an agile strategy that is future-proofed against future updates?

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How to Use Structured Data Markup

Written by Aaron Charlie – Thu 20 Feb 2014

New SEO Course - Advanced SEO Training for Managers​. Get hands-on with Structured Data Markup & Semantic Search.

Have you ever wondered where Google gets the information for search results like these?

Rich Snippets Recipe

This is an example of Rich Snippets generated by Structured Data.

Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.

You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).

See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.

You can also check the page source to see how they have actually marked up the page:

Schema Recipe Markup Ingredients

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Mammoth Guide to Webmaster Tools for SEO

Written by Craig Charley – Thu 13 Feb 2014

Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.

Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.

If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.

Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.

Webmaster Tools for SEO

If you want to get hands on with Webmaster Tools then come down to Brighton for our 2-day SEO course which will give you hands on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.

I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.

Let's start from the top...

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