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Check out new, hands-on Blogging Training course.
Business blogs are fantastic marketing tools. Blogging provides you with a platform to share news, useful articles and how-to guides with your clients, adding a dynamic dimension to your website above and beyond the usual list of products or services.
The information on you blog can then be syndicated to your clients and prospects using social media networks for greater exposure (you can learn more about finding and communicating with your clients online on our Social Media course).
Regularly updated blog content will not only keep people coming back to your site, but provides you with an opportunity to prove your experience and establish yourself as a thought leader in your industry.
Not all of us are born writers, and coming up with interesting blog content that people will want to read and bookmark regularly can sometimes be a real challenge.
Our 1-day Blogging workshop is designed to help you overcome the dreaded bloggers block (here’s 10 ideas for what to blog about to get you started!)
Our blogging course is led by experienced blog copywriters, and by the end you’ll know how to write effectively for your audience, how to build up a bank of suitable material and be confident about the nuts and bolts of blogging like tags, links, categories and RSS feeds.
The 1-day course is just £225 + vat per delegate and runs on a regular basis here at our training centre in the heart of Brighton’s North Laines.
For more information and bookings, call 01273 622272 or e-mail info@siliconbeachtraining.co.uk
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Posted by Colin Welch in News, Sales and Marketing, Social Media on March 16th, 2010 | No Comments »
Does Google rule the world?
Google handles 80% of European web searches, according to ComScore, compared to 65% in the US. Does this give Google a Monopoly over search and more importantly the advertising revenue that search engines attract?
We offer a great Google Analytics Training course for beginners and an Advanced Google Analytics course.
This week there has been a enquiry by the European Commission into three separate allegations that Google’s ‘so called’ democratic style seach is being adapted by Google who they claim are demoting competing websites in faouvour of their own services in the search results. Google will sometimes insert links into results offering its own own specialist services – news, price comparison, maps or book search. Competitors claim this diverts traffic away from rival services.
The commission has sent out questionnaires seeking information about complaints from a British vertical search company called Foundem, a French legal search engine called eJustice and the shopping site, Ciao, which is owned by Microsoft.
Many SEO and Search companies will be rejoicing in the fact that the commission is taking the issue seriously. This enquiry should shake up Google who will be aware that the commission has previously levied huge financial penalties on Microsoft and Intel in recent years for using tactics to squash competing software.
Google is claiming that the attack has been orchestrated by Microsoft, which recently merged its search business with Yahoo’s in an effort to challenge Google. They have pointed out Microsofts interest in Foundem which is part of a trade grouping sponsored by Microsoft called the Initiative for a Competitive Online Marketplace, and their ownership of Ciao. Read the rest of "Google Monopoly questioned by the European Commission"
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Posted by Heather Buckley in News, SEO, Sales and Marketing, Social Media on March 1st, 2010 | 3 Comments »
If you haven’t already heard, Google released a new Social Media offering called Buzz, a hybrid love child of Facebook, Foursquare and Twitter.
Buzz is still in its infancy, one of the easiest ways of jumping on the Buzz wagon is to have your tweets buzzed automatically, which is fairly straightforward. Buzz supports all the same# tags and @ mentions, so your twitter tweets work the same in Buzz.
But in my opinion this is a total waste of time. Buzz is many different things and it may seem similar to twitter but its not! Buzz should be used in a way that plays to its different strengths. I see it as a new tool in the social media armory of the local business (find out how your business can benefit from Social Media training here).
Buzz is many things to a small business, read on and find out what…
Read the rest of "Why Google Buzz is Great for Local Business"
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Posted by Daniel Inniss in SEO, Sales and Marketing, Social Media on March 1st, 2010 | 2 Comments »
The Future of Journalism: Is Journalism Dead?
The recent BrightonSEO event was a great opportunity to hear more about the booming SEO industry, an industry often talked about but rarely in the public arena - let alone in a Brighton city centre pub! Want to learn more about SEO? See our Social Media & SEO training courses.
Many have noticed how online media such as Twitter and Facebook are the first to break news events, and we even wrote a recent blog post on this which received some interesting reader comments. Newspapers are already attempting to harness the power of social media, such as the New Zealand Herald, but how viable is this in the long-term? Doesn’t it simply reinforce the growing dominance of social media and the attraction of real-time news?
Newspapers now need to defend what they stand for – news that is unique, substantial and stimulating. Whatever standpoint we take it’s clear that they need to do something differently.
Read the rest of "The Future of Journalism or The Death of Journalism"
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Posted by Natasha Stone in SEO, Sales and Marketing on February 26th, 2010 | 5 Comments »
Apple, Microsoft, and Google have all recently announced great integrations with Flickr. If you’ve spent ages building up a library of great photos in Flickr you can now link them to Google Buzz, Google Maps, Bing Streetside, iPhoto and Aperture
If you need help with editing your images before you upload them you should check out our Photoshop Training and advanced Photoshop course here in Brighton. We also run a comprehensive Social Media training course to help you make the most of these platforms.
This post covers how to link your Flickr account to Google Buzz, Google Maps, Bing Streetside, iPhoto and Aperture…
Read the rest of "Flickr Integration – Google Buzz and Microsoft Bing Streetside"
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Posted by Heather Buckley in Business Skills, New Free Resources, News, Photography, Photoshop, SEO, Sales and Marketing on February 18th, 2010 | 1 Comment »
So – you’ve invested time in your company’s Social Media presence – but how do you monitor how much people are talking about your brand as a result?
If you’re using Twitter regularly you probably already keep an eye on all of the re-tweets and mentions, which reference your username (e.g. @SBTtraining)
But what about all of the people who are talking about your company, products or your important keywords without mentioning your Twitter name?
Here’s our top 5 tools for monitoring conversations about your brand on Twitter:
If you’ve used Google Alerts to monior when your website is linked to on the web, Tweet Beep provides the same service for Twitter.
Once you’ve created an account you can tell Tweet Beep to inform you every time something is mentioned – whether that be your company’s name, the name of a product or person, your @mentions and re-tweets or any other keyword. Tweet Beep can also tell you everytime a URL is mentioned (e.g. your company website) – even if it’s been shortened by a URL shortener like bit.ly
You’ll get an e-mail every hour with the results – great for monitoring campaign impact.
Read the rest of "Monitor Your Brand on Twitter – Top 5 Tools"
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Posted by Colin Welch in New Free Resources, Sales and Marketing, Social Media on January 22nd, 2010 | 6 Comments »
One question I’m often asked by those who are starting to tweet is ‘What do I tweet about?’. So i have written 30 Tweeting Top Tips.
Even the most experienced tweeters get twitter block sometimes. Here are a few ideas to keep you going. Incidentally many of these suggestions make good blog ideas too. I did write a post on Blog Ideas earlier.
If you are new to Twitter and are only just finding out about Social Media and what it can do for your business, why not book onto one of our Social Media Training courses.
1. Write helpful Tweets
At least half of your tweets should be an answer, a response, or some kind of communication or dialogue. Remember it’s about relationships.
2. Create a tweet when you upload a new blog post
Let everyone know what you are writing about, and make the tag line snappy. Next time you are wondering which links to click on in twitter ask yourself why you chose them, make a note then use the same technique.
Read the rest of "What do I tweet about? 30 tweet ideas"
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Posted by Heather Buckley in Business Skills, Sales and Marketing, Social Media on January 14th, 2010 | 3 Comments »
social media course
To help kick start the New year for Businesses, Silicon Beach Training are offering our Social Media Course on January 21st for only £150 + vat (normally £225) to any of our Twitter Followers (follow @SBTTraining), or Facebook Fans (go to http://www.facebook.com/SiliconBeach and become a fan).
For most businesses, if you’re not on social media, you’re losing out on lots of potential growth. 2009 was the year that sites like Facebook and Twitter became mainstream.
It can be intimidating to get started, and making the time can be difficult, so it’s the sort of thing that gets put on the back burner, really you cannot afford to put it off any longer. Our Social Media Training will offer you some tangible, practical resolutions that will help incorporate social media into your daily routine.
Setting up your Facebook, LinkedIn and Twitter accounts are part of the prerequisites of the course as we don’t want to waste you time showing you how to fill in boxes, so if you set up an account just to get your discount you’ve already made a start. We want to show you how to engage with your audience and increase sales.
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Posted by Heather Buckley in Brighton, Business Skills, Offers, SEO, Sales and Marketing, Social Media on January 5th, 2010 | No Comments »
