Using Social Media is a great way to connect with your customers, spread the word about your brand and maintain conversations with the people that matter in your industry. Social Media platforms are also a great place to help you get more links to your site.
Good quality links to your site are still an important part of Search Engine Optimisation. In very simple terms, if you can get links to your site from other relevant and well ranked sites (otherwise known as authority links), you will get your site higher on Google and the other search engines.
Thankfully, as well as being great for networking, Social Media can also help you get other people to link to you. It’s a question of finding these people – your linkerati - and giving them content that they will want to link to.
This simple 3-step guide covers how to get more links to your site by finding your linkerati, finding out what they want, and giving it to them!
How Do I Get Links to My Site Using Social Media?
Step 1: Find Your Linkerati
The first step is to find the influential people who could link to you – your linkerati. What we’re aiming to end up with here is a list of influential people and the places where they’re communicating – their blogs, Twitter accounts, Facebook profiles, LinkedIn profiles etc…
So – where do you go to find ‘em?!
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Posted by Colin Welch in PRINCE2 & Project Management, Presentation, Social Media on February 10th, 2010 | 3 Comments »
The bad presentation given at the HighEdWeb Open and Connected Conference last week certainly made the headlines. My immediate response to the issue was ‘that’s a great lesson in how important it is to Know your Audience’. The feedback, traffic and mentions Twitter-heckled Key Note Speaker – Know your Audience! has attracted made me realise that from a Social Media perspective there are many more lessons to be learned. Those interested in building up their online presence using Social Media may be interested in our one day Social Media Training course. Read the rest of "Twitter Battering of Keynote"
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Posted by Heather Buckley in New Free Resources, News, Presentation, SEO, Social Media on October 10th, 2009 | 1 Comment »
Two days ago a Keynote speaker at the Social Media Conference “HighEdWeb 2009: Open. Connected” Showed how dangerous it can be to give a presentation without knowing your audience. Apparently he is not on Twitter and was talking about the effectiveness of Snail Mail Campaigns, and using not very good and outdated PowerPoint Slides. The organisation hosting the event seem social media savvy enough and encouraged attendees to use the tag #heweb09 to follow the back channel discussion.
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Posted by Heather Buckley in New Free Resources, News, Personal Development, Presentation, SEO, Social Media on October 8th, 2009 | 14 Comments »
