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We believe that the best way to learn is practical, face to face training with an expert on-hand to help solve any problems.
However, we recognise that not everyone is able to take the time off from work for classroom based training (especially if retraining for a new career).
We have scoured the web to find the best resources to help you learn to code for free online and at your own pace.
We also offer HTML & CSS workshops for beginners.
We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an iOS App Developer Course and an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
Last week, Google published updated guidelines for Mobile SEO, essentially that if your mobile site is configured incorrectly then you won't rank in mobile search results. In the wake of this announcement, SEO blogs have rushed to claim that if you don't have a mobile friendly site then you won't rank in mobile search results. Notice the difference?
How did they jump to this conclusion? Is it based on fact or fiction? In this post I'm going to take a look at how an SEO rumour gets started, and hopefully show that even respected industry bloggers can get things wrong sometimes.
By its very nature, SEO relies on the sharing of industry information. Those new to SEO or those without the time to test themselves rely on bloggers and industry experts to share their findings so they know what to spend their time on.
This word of mouth sharing is what makes things so interesting - you hear a titbit here and give it try, read an article there and experiment on your own site.
The problem is, this industry has a serious case of the Chinese Whispers.
What often begins as a harmless experiment or some words of advice can soon become "the next big thing" or a "shocking revelation".
And in an industry that, let's face it, has its fair share of navel gazers, when a rumour enters the mill, it gets ground up (or whatever it is mills do) for days and weeks on each and every SEO site, from the very best to the very worst.
Our SEO Workshop is based on facts, not rumours - we will teach you the latest trends but we'll also give you advice on sorting the truth from the guesswork.
Mobile SEO Ranking Factors
Take the latest Mobile SEO "revelation": a recent post on Google's Webmaster Central Blog outlining changes to Google's ranking of mobile sites.
These are pretty simple really: if you have a dedicated mobile site then make sure it is technically set up for mobile crawlers. If your site redirects mobile users to the wrong stuff (i.e. goes to the mobile site homepage instead of the article they want) you'll be devalued. If you serve up 404s instead of redirecting to a mobile friendly page, you'll be devalued.
So it's finally here! Apple CEO Tim Cook announced iOS 7 yesterday, hailing it as the "biggest change to iOS since the introduction of the iPhone".
It's been long-awaited and much debated but now we can finally see what all the fuss is about.
It's not going to be out for a while yet though, so now's the perfect time to learn how to create apps, on our iOS App Development Course.
We won't do that.
We're going to give you the facts (7 of them to be precise) and a quick summary of the key points you need to know about each one. Just enough knowledge to rattle out to your friends over a skinny chai latte at your local vegan coffee shop (or some other lazily stereotypical hipster activity).
So let's dive into this new apple-y world full of flat buttons, Instagram-esque camera filters and mesmerising translucent displays and see what we can find.
1/ iOS 7 New Design
This is what all the hype is mostly about, and not without reason. The entire look and feel of the system has changed dramatically - modernised even. Take a look at this comparison between the design of the iOS6 and 7 home screen:
Gone are the shadows, the bevels and the semi-bold font. In come bright colours, flat-looking buttons and a thin, stylish type-face.
Every new statistic confirms that Mobile search is on the rise, overtaking desktop search in some locations and niches. If you're not already looking into mobile search then you should be, especially as mobile search intent is usually very different to desktop intent - and this has strong implications for your search strategy.
Use the tips in this post to dive into your mobile search analytics to discover your existing mobile search traffic and begin to look for new opportunities moving forward. If you need help with SEO or Google Analtyics then take a look at our SEO courses which include Google Analytics training.
1/ Are Your Visitors Using Mobile Search?
The very first thing you should do is check what percentage of your visitors are using mobile, this should give you an indication of how much time you should put aside for mobile. However, don't forget that mobile is still on an upwards trend so your niche might be just about to explode onto mobile. You might also be providing a horrible mobile experience which will make returning visitors unlikely.
We set up a Mobile Search filter that allows us to dig into our data and find out more about our mobile searchers. Click the link to add the filter to your profile or set a new filter up as below. This Advanced Segment is your go-to for any mobile search related data.