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We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an iOS App Developer Course and an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
We've been saying that mobile is the way forward for years. Now we have a brand new responsive site to back it up, complete with our innovative Quick Course Finder to help get you to where you want to go.
Want a site like ours? Our Responsive Web Week course will give you or your team the skills to build responsive sites that work across all devices and screen sizes.
We've not just made our site responsive; we've also packed it full of new features to get excited about.
On Friday we attended our favourite local conference: BrightonSEO, organised as ever by Kelvin Newman (thanks Kelvin!). As usual there was a diverse set of speakers & topics and also as usual it's Monday morning & I'm writing up the most interesting & actionable advice from the day. We also ran a live blog using Storify throughout the day which included tweets from the conference. Read our live BrightonSEO blog here.
For a comprehensive understanding of SEO as a whole, it's worth coming on our SEO Training Courses at Silicon Beach.
We stuck with the Dome talks all day and although the topics included Social, Creative & Onsite there was a definite theme running through the conference:
April's conference was all about using content to build links but since then Google has come out against guest posts & press release links, and so the advice has shifted from building to earning links through content.
This was my fourth BrightonSEO (as a company we've attended every single one since the beginning!) and it's interesting to see the shifts in best practice that can occur in only 6 months.
Today we're once again at BrightonSEO for an eclectic day of live talks from the industry experts. We're looking forward to a diverse day of SEO, social, content & tech and hope to learn something new and pass that knowledge on to you.
You can follow our live blog below throughout the day, perfect if you couldn't make it down or are in one of the other tracks today. As well as writing up the talks we'll be including tweets from conference attendees to give a more rounded view of the day.
Keep posted as we'll be sure to let you know about any ground breaking tips, insider secrets or juicy gossip the speakers have to offer. If you need help with your SEO and Marketing we recommend you look at our constantly updated Digital Marketing Courses.
If you're looking for something to read before the conference gets under way, check out our most popular posts from previous events: Ask the Ex-Googlers Panel, Dave Trott on Predatory Thinking, Ask the Search Engines Panel & Private Blog Networks: Is There a Black Hat In the Room?
Last week, Google published updated guidelines for Mobile SEO, essentially that if your mobile site is configured incorrectly then you won't rank in mobile search results. In the wake of this announcement, SEO blogs have rushed to claim that if you don't have a mobile friendly site then you won't rank in mobile search results. Notice the difference?
How did they jump to this conclusion? Is it based on fact or fiction? In this post I'm going to take a look at how an SEO rumour gets started, and hopefully show that even respected industry bloggers can get things wrong sometimes.
By its very nature, SEO relies on the sharing of industry information. Those new to SEO or those without the time to test themselves rely on bloggers and industry experts to share their findings so they know what to spend their time on.
This word of mouth sharing is what makes things so interesting - you hear a titbit here and give it try, read an article there and experiment on your own site.
The problem is, this industry has a serious case of the Chinese Whispers.
What often begins as a harmless experiment or some words of advice can soon become "the next big thing" or a "shocking revelation".
And in an industry that, let's face it, has its fair share of navel gazers, when a rumour enters the mill, it gets ground up (or whatever it is mills do) for days and weeks on each and every SEO site, from the very best to the very worst.
Our SEO Workshop is based on facts, not rumours - we will teach you the latest trends but we'll also give you advice on sorting the truth from the guesswork.
Mobile SEO Ranking Factors
Take the latest Mobile SEO "revelation": a recent post on Google's Webmaster Central Blog outlining changes to Google's ranking of mobile sites.
These are pretty simple really: if you have a dedicated mobile site then make sure it is technically set up for mobile crawlers. If your site redirects mobile users to the wrong stuff (i.e. goes to the mobile site homepage instead of the article they want) you'll be devalued. If you serve up 404s instead of redirecting to a mobile friendly page, you'll be devalued.