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Well well well - it seems that Adobe can't stop releasing previews and betas at the moment!
We recently saw the unveiling of Adobe Edge - a potential future replacement for Flash which creates animations using HTML5. You might like to check out my summary of Adobe Edge (and my atrocious attempt at an animation).
Then last week, they also lifted the lid on Adobe Muse. Muse is a "code name" - so we wait with baited breath to see what the final product will be called. Adobe is currently "working with the branding team to determine the final name of this product" (perhaps the developers are fans of the Devon rock band of the same name!)
Whatever it ends up being called - Muse is a web design tool that allows designers without any coding experience to create website designs and publish them without having to look at any HTML. It's a What You See is What You Get (WYSIWYG) tool.
Hang on a minute though! Adobe already has the industry standard WYSIWYG web design tool on its books in the shape of Dreamweaver - which has been around for a LONG time (we've been running web design training since 1999 and our Dreamweaver course was the first Silicon Beach Training ever offered!)
Dreamweaver was originally released in the age of static HTML pages - and has had to reinvent itself over the years to keep up in the age of dynamic database driven websites. It hasn't done a bad job of that, and remains a very useful design tool and code editor (Dreamweaver CS5.5 also includes tools for mobile authoring - which is the biggest growth area in web design at the moment). But - to use Dreamweaver effectively to produce dynamic sites which include blogs, social integration etc... (all of which are really important now), increasingly requires more coding experience.
This is where blog and web design CMS systems like Wordpress and Joomla have come in to their own in recent years. Via simple interfaces and easy to use plugins, these tools allow people with genuinely NO programming experience to set up sites with interaction and social integration. They are theme based, and don't have as much flexibility in terms of layout design as Dreamweaver - but nevertheless can deliver professional results.
Want to create emails directly using HTML and CSS? Great news - we've just launched our HTML Emails Training course!
How to Create Email Templates using Dreamweaver
Dreamweaver's template feature makes it really easy to adapt existing HTML email designs to suit your brand with minimum time and effort. Email Marketing is enjoying a bit of a renaissance at the moment as people are more being selective about whom they wish to receive promotional material from. Keep your emails relevant and well designed and they can be an extremely effective sales tool and a way of interacting with your customers.
To learn more about the effectiveness of Email Marketing you could enrol on one of our Email Marketing Training in Brighton, Sussex.
- Simply download a free email template from one of the many available on-line, just type in Free Email Templates into Google, this one is a good start. If you know Dreamweaver already and a bit about design you could design one yourself (See our Dreamweaver Training course if you need some help) . We are going to show you how to create the template not how to design it, if you need help with web design we offer a great Web Design Week here in Brighton which includes Photoshop Training for the web.
- Open up one of the templates (HTML file) that you have downloaded in Dreamweaver.
- Create an Editable Region by selecting the areas of text or images that you will need to change for each email/newsletter.