Archives for the Business Skills category

Apple, Microsoft, and Google have all recently announced great integrations with Flickr. If you’ve spent ages building up a library of great photos in Flickr you can now link them to Google Buzz, Google Maps, Bing Streetside, iPhoto and Aperture

If you need help with editing your images before you upload them you should check out our Photoshop Training and advanced Photoshop course here in Brighton. We also run a comprehensive Social Media training course to help you make the most of these platforms.

This post covers how to link your Flickr account to Google Buzz, Google Maps, Bing Streetside, iPhoto and Aperture…

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How many blogs have you read selling you the idea of making money on the web? Probably not as many as you think – you will be so used to these that you read the first line and click out. Your blog becomes a great marketing tool when you use it as a way of connecting, forming relationships, giving stuff away and initiating dialogue. Forget about selling, think about giving and you will soon develop a following that should result in generating long term clients and relationships.

5 Top Tips for generous blogging

  • Avoid pop-ups and keep advertising and affiliate links to a minimum, most of your space should be about you and what you have to say.
  • Promote the work of others, encourage them, and support what they’re doing.
  • Provide links to other resources. People will return to you if you are a great resource provider. Tell others that you are linking to them, they are much more likely to comment or link back.
  • Give stuff away.
  • Provide answers to questions, respond to comments.

Silicon Beach Training provide Social Media Training in Brighton.

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One question I’m often asked by those who are starting to tweet is ‘What do I tweet about?’. So i have written 30 Tweeting Top Tips.

Even the most experienced tweeters get twitter block sometimes. Here are a few ideas to keep you going. Incidentally many of these suggestions make good blog ideas too. I did write a post on Blog Ideas earlier.

If you are new to Twitter and are only just finding out about Social Media and what it can do for your business, why not book onto one of our Social Media Training courses.

1. Write helpful Tweets

At least half of your tweets should be an answer, a response, or some kind of communication or dialogue. Remember it’s about relationships.

2. Create a tweet when you upload a new blog post

Let everyone know what you are writing about, and make the tag line snappy. Next time you are wondering which links to click on in twitter ask yourself why you chose them, make a note then use the same technique.

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social media course

social media course

To help kick start the New year for Businesses, Silicon Beach Training are offering our Social Media Course on January 21st for only £150 + vat (normally £225) to any of our Twitter Followers (follow @SBTTraining), or Facebook Fans (go to http://www.facebook.com/SiliconBeach and become a fan).

For most businesses, if you’re not on social media, you’re losing out on lots of potential growth. 2009 was the year that sites like Facebook and Twitter became mainstream.

It can be intimidating to get started, and making the time can be difficult, so it’s the sort of thing that gets put on the back burner, really you cannot afford to put it off any longer. Our Social Media Training will offer you some tangible, practical resolutions that will help incorporate social media into your daily routine.

Setting up your Facebook, LinkedIn and Twitter accounts are part of the prerequisites of the course as we don’t want to waste you time showing you how to fill in boxes, so if you set up an account just to get your discount you’ve already made a start. We want to show you how to engage with your audience and increase sales.

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Prepare yourself for the Google Caffeine update.

Hold on tight the Google Caffeine Algorithm enhancement is soon to go live, some are claiming to have seen results indicating the roll-out has already begun. Here are a few tips to help you keep your site well ranked.

1. Engage in Social Media Networking and Marketing

GOOGLE CAFFEINE

Engaging in Social Media Networking will greatly increase your sites exposure. To compete you now need to include Social Media features in your website.

Caffeine is the most comprehensive Google Search Engine application since 2006, and clearly places a greater emphasis on Social Media sites like Twitter.  Blogs, images and videos  also play a more important role in the information presented to searchers. Considering Caffeine’s focus on news and real-time information, video is going to be more important than ever, especially for generic searches.

If you need help to get started with Social Media Networking come on one of our Social Media Courses the next one is January 21st.

2. Regularly update your site with fresh, relevant content

Fresh relevant content is more important than ever.  Content should be concise and relevant to core products, or services. Sites with older content are more likely to see dips or drops in their rankings, with more weight being given to sources seen as current.

Read the rest of "Optimising Your Website for Google Caffeine – 5 top tips"

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simon-cowell-politics

1. Social Media will Play a More Important Role in Politics.

Look at the success of Barack Obama, and the millions Simon Cowell is preparing to make letting the masses have a say in political debate. People will challenge government  using social media to bombard official and unofficial political virtual spaces with protests, petitions and messages.

2. Social Media becomes Mainstream in Business

SME’s will have to change their marketing strategies to include social media networking. Many new positions will be created and roles changed, there will be an initial skills shortage followed in a few years time with a skills surplus. Soon almost everyone will be using social media for business, just like almost everyone has a website.

3. Early Social Media Adopters Reap the Benefits

Those Businesses that invest early in Social Media will reap the rewards, latecomers will struggle to catch up. If you need to get started soon we have a Social Media Course running in January!

Read the rest of "Social Media in 2010 – 10 Social Media predictions for the New Year"

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