It’s been a week since BrightonSEO 2011 now organised by Kelvin Newman of Site Visibility. The round ups and takeaways have come flooding in so fast we thought rather than simply providing the same we’d give you  a list of the best ones. We even had a look around and filled in all the gaps so this is the most complete round up and roundup of roundups there is! Even the elusive Toby Barnes, and Dom Hodgson videos are included in part 2 of our Brighton SEO 2011 roundup

First why don’t you look over our two previous blog posts ‘#BrightonSEO 2011 – Attracting Quality Links’ and ‘Brighton SEO 2011 – Is there a Black Hat in the room? – a controversial talk by John McElborough’ looking at two different sides of the conference.

Round Up Round Up for the ultimate list of BrightonSEO  take aways.

Below is a list of our favourite round ups followed by the slides, videos and personal blogs from each talk where available.

• SEOptimize’s summary of events.

• State of Search’s ‘The Best Bits of Brighton SEO’.

• Koozai’s morning round up.

• Koozai’s afternoon round up.

• Distilled’s takeaways.

• GPMD’s Top 6 Presentations.

• Ensign Jen’s view of the conference from a copywriter’s perspective.

• Fresh Egg’s summary.

• John Aizlewood’s pessimistic ‘SEO. Am I taking crazy pills?’

• Coast Digital’s thoughts and highlights.

• Vertical Leap’s summary of the day.

The following is our round up of the day. We’ve included slides and/or videos for all the presentations where we can as well as a summary of the talk with links to any additional content provided by the speakers.

Jonny Stewart – Google’s Panda: A Case Study

The first talk was from Jonny Stewart on how the Google Panda update affected ReviewCentre.com. He used the site that he works for as an example of a site that suffered due to the update and then established how they were able to recover and avoid future penalties. Jonny mentioned that you’re not a good SEO until you’ve been hit by a really big penalty and that it can take up to 4 months to recover from a big loss in rankings. However, as shown in the slides below, he offers some great tips on how to avoid being hit by penalties and turn your rankings around if affected. Read more about the Google Panda update.

John McElborough – Building a Private Blog Network

John McElborough was the most controversial of the speakers with his private blog network concept and you can read our take on the controversies of private blog networks and debate whether they are a white hat or black hat practice. In summary, John advised to set up a network of 20-100 blogs with content linking back to a main site. The controversial points were the use of cheap (but quality) content, the spammy nature of setting up 100 blogs and John’s advice to create the blogs using fake names.

John has posted the slides from his talk along with his reaction to criticism.

 

Dave Peiris – Attracting Links

We’ve written a full post on Attracting Links here. Almost the opposite of John McElborough‘s approach is Dave Peiris, of SharkSEO, whose talk was on how to attract natural links by building attractive and useful web apps and high quality content. Head to our blog for more info on Attracting Links and check out the slides below.

Dave has posted his slides as well as some useful links on the SharkSEO website.

James Carson – Dr Social Love: Or how I learned to stop worrying about Google algorithms and love the People.

James Carson of Bauer Media (FHM, Heat, Grazia) talked about the advantages of using social media to elevate your site; therefore relying on the people and not the Google algorithms. James advised using social networks the right way, i.e. asking questions, creating games and polls to connect with your followers on facebook and other networks.

 

Erika Ungar – Choosing and Implementing Friendly URLs for Ecommerce.

Erika Ungar is and SEO and Useability Expert for Boux Avenue and gave a talk on what makes a friendly URL and how to implement this. You can see the full video below but one good tip from the presentation is that before changing anything you should understand the issues , justify changes, seek solutions and compromise with developers.

 

Malcolm Coles – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse

Malcolm has a knack of including pretty celebrities in his talks; this time it was Pippa Middleton, last time Karen Gillan. You can see our coverage of his last talk at ‘BrightonSEO Video – Using News Search Tools for SEO (& Karen Gillan’s Underwear)’. In essence, Malcolm offers advice for using duplicate content despite Google’s efforts to filter out duplicate content. Due to a filter you don’t get punished for duplicate content but there are ways to still use it to your advantage using currently trending topics.

Malcolm posted an article on the day of the conference which is handy to read before watching the video as it covers a lot of the same ground.

At this point everybody went for lunch. Keep posted for Part 2 with more slides and videos of the afternoon session! Don’t forget we provide great Google Analytics courses, JQuery Training and JavaScript Training, or brush up your content marketing with our Blogging or WordPress courses.

Similar posts you may like

Tags

Brighton, brighton SEO, brighton seo 2011, brightonseo, Dave Peiris, Erika Ungar, James Carson, John McElborough, Jonny Stewart, kelvin newman, Malcolm Coles, roundup, SEO, take aways, Web Analytics

Share This Post