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Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.
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I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.
Let's start from the top...
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On Friday we attended our favourite local conference: BrightonSEO, organised as ever by Kelvin Newman (thanks Kelvin!). As usual there was a diverse set of speakers & topics and also as usual it's Monday morning & I'm writing up the most interesting & actionable advice from the day. We also ran a live blog using Storify throughout the day which included tweets from the conference. Read our live BrightonSEO blog here.
For a comprehensive understanding of SEO as a whole, it's worth coming on our SEO Training Courses at Silicon Beach.
We stuck with the Dome talks all day and although the topics included Social, Creative & Onsite there was a definite theme running through the conference:
April's conference was all about using content to build links but since then Google has come out against guest posts & press release links, and so the advice has shifted from building to earning links through content.
This was my fourth BrightonSEO (as a company we've attended every single one since the beginning!) and it's interesting to see the shifts in best practice that can occur in only 6 months.
Update 09/07: Search Engine Land have reported that Google's John Mueller has twice stated that if you are guest blogging for links, then those links should be nofollowed. This is stronger proof than ever that Google considers guest post links a violation of their Webmaster Guidelines and it's a matter of time until we see some sort of 'guest post link penalty'. I think this should be taken with a pinch of salt so you shouldn't rush out and nofollow all your posts, but you should definitely think about the kinds of sites you are writing for and the quality of your content.
Nearly two years since we wrote about guest blogging as the next big thing for SEO and link building, it's time to look at how guest posting has changed, the impact of scaling and whether it's still a valuable SEO technique.
Ever since the media whipped itself into a frenzy over Instagram's new video function, I've been trying to work out why it's such a big deal. After all, Facebook (Instagram's parent) has allowed video uploads for years now.
Instagram video has been touted as the Vine killer thanks to longer record times, improved editing options and those popular filters. It also helps that Instagram rolled out video to a 130 million strong user base whereas Vine had to start from scratch. But wasn't Vine's whole USP that it was so easy that anybody could do it?
If Instagram's advantage over Vine is more features and longer videos then what happens when somebody brings out a video platform with even longer clips and more editing features? Hang on, it already exists. It's called YouTube and has a whopping 1 billion monthly users.
Let's compare them. I've included Vimeo because it's YouTube's closest competitor in terms of features.
These figures shouldn't be that surprising but the amount of press attention Instagram is getting, combined with attention grabbing headlines about how VIDEO IS THE NEW SOCIAL, make it sound as if YouTube doesn't exist. Either that, or people are not counting it as a social platform. And let's not forget about Snapchat, WhatsApp and the fact that almost every messenger service allows easy video transfer.
So which video platform should form part of your social media strategy?