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21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014

Written by Aaron Charlie – Mon 15 Sep 2014

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.

 

If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.

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Facebook Versus Click-Bait

Written by Aaron Charlie – Tue 26 Aug 2014

Is this the end of click-bait? Facebook has announced changes to the News Feed that should reduce the amount of click-bait headlines and improve user experience. What effect does this have on Facebook page owners?

Facebook Click-Bait News Feed

Firstly, here's how Facebook is going to decide which posts are click-bait:

  • Short clicks - a user clicks on a link and then quickly clicks back to Facebook. This indicates that the content did not match the headline. In reverse, the longer someone spends on a link, the more useful it will look to Facebook.
  • Engagement - links that receive a lot of clicks but very few shares and likes will also be flagged as click-bait as it shows that the link was not valuable enough to earn a recommendation.

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Convert PDF to Excel, PowerPoint & Word

Written by Aaron Charlie – Mon 21 Jul 2014

If you've ever tried to copy and paste from a PDF into Office software, you'll know how frustrating it can be. 

Luckily, with Acrobat XI you can easily export information to any Office program - you can even just export snippets of information.

In my example, I've been sent a report and I want to do three things:

  • Import the data into Excel to perform my own analysis
  • Use the key points in a PowerPoint presentation
  • Use insights in my own Word report

Here's how to do each task using Acrobat XI:

Convert PDF to Excel, PowerPoint & Word

This process works great for exporting data, text and graphics from PDF files and even allows you to keep your formatting.

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Photoshop Perspective Warp Tutorial

Written by Aaron Charlie – Mon 14 Jul 2014

Perspective Warp is easily my favourite new feature of the 2014 Photoshop CC update.

Imagine you take a photo and in post-processing you think 'I wish I'd taken that on the other side of the building!' - well now you can retake your photos with Perspective Warp.

Before we get started, choose a photo to work on. I've found that the process works best with photos with clear straight edges in.

If you want, you can download and use our sample photo to follow along with the tutorial.

To learn more cool Photoshop tricks, our 2-day Photoshop workshop is the best place to start.

Please note: this tutorial only works on the 2014 version of Photoshop CC. Open your Creative Cloud app to download the latest version.

Photoshop Perspective Warp Tutorial

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Quick Guide to the New Facebook Business Pages

Written by Aaron Charlie – Mon 02 Jun 2014

Facebook has rolled out the new page design for the majority of business pages.

Facebook New Page Layout

If you haven't already updated, then your page is currently in what I like to call 'limbo'.

The new design is visible to page admins, but not to fans or anyone else dropping by your page until you click the 'Update' button.

The update button is found on the new fixed admin frame to the right of 'Settings'.

If you're managing your page and still seeing the old layout then don't worry, there is a chance that all pages are getting the upgrade by June 6th.

Don't be confused when you update, read through my tips and find out what you need to know about the new Facebook Business Pages.

Find out how to get more out of your social media presence, including Facebook, with our two day Social Media course and see results within weeks.

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