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Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.
We have been running SEO courses for over 10 years and although we update the content before every course to reflect the latest changes, it is time to launch a new course aimed at more senior SEO practitioners & managers.
Advanced SEO Training will give you the skills to actively plan, exectue and improve campaigns in an in-house or agency role.
Building on our Beginner - Intermediate SEO course, this course will teach you how to apply your skills directly to a website and make intelligent, informed decisions.
We believe this is the most up to date SEO course on the market and one of a handful that focuses on strategy.
You might already know what makes Google tick - but are you prepared for future changes? Do you have an agile strategy that is future-proofed against future updates?
CLOSED - Please stay tuned for our shortlist announcement
Have you started a new business in the past 2 years? Do you need support to reach the next stage of development? Do you want to win a prize package of business essentials worth over £12,000? Then apply for the Silicon Beach Start-up Competition.
Silicon Beach Start-up Competition
Silicon Beach is proud to announce our brand new Start-up Competition in conjunction with Crunch Accounting, Midnight Communications and Clear Business Development.
One start-up will win a top prize made up of the essentials for running a successful new business – Accounting, PR and Marketing, Strategy Consultation and Training.
This is an amazing opportunity to drive you business forward.
New SEO Course - Advanced SEO Training for Managers. Get hands-on with Structured Data Markup & Semantic Search.
Have you ever wondered where Google gets the information for search results like these?
This is an example of Rich Snippets generated by Structured Data.
Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.
You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).
See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.
You can also check the page source to see how they have actually marked up the page:
We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an iOS App Developer Course and an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
Communities are your best social media tool when starting a business.
Stop shouting into a void and start communicating; they are a great way to engage with potential customers, investors and brand advocates.
Don't delay, get your applications in by 28th February to win our fantastic prize.
Offline networking is still a powerful tool but online communities can give you a global reach and are often more time and cost effective for your limited resources.
In this post you'll find out why communities are so vital and how you can start using them.
To learn more about using social media & communities to grow your business and engage with consumers and influencers, come on our Social Media workshops and Blogging courses. Together they will give you a powerful toolset to boost your brand online.
Why It's Important
You've started new business with a new idea. How do you get people to care?
You could spend money on advertising, but it would have to be a very good campaign to convince prospective buyers to take interest in a company they've never heard of.
Social proof is a strong selling point; it's not surprising why social media platforms are trying to take advantage of it with social ads (your friend X like our product) and why consumers are so protective of how their actions are used as social proof.
Recommendations are most valuable when they come naturally. It's easy to tell the difference between a genuine review and one prompted by a promotion or giveaway.
If you can create a community around your business or convince an existing community to take notice of your business then they will do a lot of the hard work for you, giving you the initial investment that you can later use on advertising to grow outside of the community.